🔹 Job Title: Regional Director of Digital Marketing – The Americas Region
🔹 Company: AccorHotel (Ennismore)
🔹 Location: Cancun, Mexico
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
This is a strategic leadership role responsible for directing digital marketing efforts across Ennismore's portfolio of 10+ properties in the Americas region. Based in Cancun and reporting to the Global Brand & Digital Director in London, you'll lead performance marketing and CRM strategies to drive commercial success through brand.com websites while ensuring growth across all digital channels. This role comes at a pivotal time as the company prepares for a full relaunch of digital platforms and booking engines across all brands during 2024/2025.
ASSUMPTION: The role is with Ennismore, which appears to be a division or brand within the AccorHotel group, based on the job description content.
Education: Not specified
Experience: 5+ years of experience in digital marketing in the Americas markets
Skills:
ASSUMPTION: While a specific degree is not mentioned, this senior role likely requires a bachelor's degree in marketing, digital media, or a related field, which is standard for director-level marketing positions.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Based on the director-level position in hospitality marketing covering an entire region, this role likely offers a competitive salary in the upper range for digital marketing directors in Mexico, potentially with performance-based bonuses tied to revenue targets.
Industry Position: Ennismore is part of AccorHotel, one of the world's largest hospitality groups. The company appears to be in a growth phase with expanding operations across global markets (Europe, Middle East, Americas, Asia Pacific).
Company Size: Large, international hospitality group
Company Stage: Growth-oriented with active global expansion
ASSUMPTION: Based on the mention of "growing company" and global expansion across multiple regions, Ennismore appears to be a growth-focused division within the established AccorHotel group, with emphasis on digital transformation as evidenced by the platform relaunch initiative.
Career Level: Senior leadership (Director level)
Reporting Structure: Reports directly to the Global Brand & Digital Director in London
Team Size/Composition: Works with property marketing teams, global brand VPs, Directors of Marketing, in-house digital product teams, and external agencies
Growth Opportunities: Potential for advancement into global digital leadership roles as the company continues international expansion
ASSUMPTION: This appears to be a matrix-style organizational role where you have direct reporting to global leadership but work closely with property-level teams. The position likely involves both strategic leadership and hands-on execution components.
Office Type: Based in Cancun with regular travel to properties in the Americas region
Geographic Context: Cancun is a major tourism hub in Mexico, making it a strategic location for a hospitality marketing role focused on the Americas region
Work Schedule: Not specified, likely standard business hours with flexibility for travel
Regional Considerations: This role covers the entire Americas region, requiring cultural understanding and potentially multilingual capabilities to address diverse markets from North to South America
ASSUMPTION: Given the need to collaborate closely with property teams and the mention of regular travel, this appears to be primarily an in-office role with significant travel components rather than remote work.
Typical Process: For director-level hospitality roles, interviews typically involve multiple rounds including initial screening, panel interviews with key stakeholders, presentation of strategic marketing ideas, and executive approval
Key Assessment Areas:
Application Tips: Highlight measurable digital marketing achievements, experience working across multiple properties or brands, and examples of successful revenue-generating campaigns
ATS Keywords: performance marketing, CRM strategy, digital channels, brand.com, conversion optimization, SEO, paid media, analytics, hospitality marketing, regional marketing, digital transformation
ASSUMPTION: These insights are based on industry standards for senior marketing positions in international hospitality companies.
ASSUMPTION: While only Google Analytics and Excel are explicitly mentioned, the role would likely require proficiency with standard digital marketing tools based on the responsibilities outlined.
Company Values: Innovation, creativity, collaboration, authenticity ("be you"), ego-free teamwork, willingness to try new approaches
Work Style: Fast-paced, collaborative, supportive, entrepreneurial, and creative with a balance of analytical thinking
Self-Assessment:
ASSUMPTION: The company culture appears to blend hospitality industry passion with a more progressive, innovative approach based on phrases like "no clones in suits here" and "doing things differently."
ASSUMPTION: These challenges are inferred from the job responsibilities and organizational structure described in the listing.
This Regional Director role differs from typical Digital Marketing Director positions in several ways:
ASSUMPTION: This comparison is based on standard digital marketing leadership roles in the hospitality industry.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the hospitality industry context.
ASSUMPTION: These questions are suggested based on the role type and hospitality industry context but may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.