Project Manager, Digital Marketing

🚀 Job Overview

As a Digital Marketing Project Manager at Ignite Visibility, you'll oversee end-to-end digital marketing projects for franchise clients from inception to completion. This client-facing role requires strong leadership to manage cross-functional teams, collaborate with stakeholders, and ensure projects are delivered on time, within budget, and to client satisfaction. You'll serve as the primary point of contact for clients, managing expectations and ensuring project profitability while adapting to a fast-paced environment.

ASSUMPTION: The role focuses primarily on franchise clients as mentioned in the job description, suggesting specialized experience in managing marketing initiatives for franchise business models is valuable.

📋 Key Responsibilities

• ✅ Serve as strategic partner and day-to-day point of contact for clients
• ✅ Manage client onboarding, expectations, and project delivery from inception to completion
• ✅ Set and prepare budgets, tools, scope, and timelines for web projects
• ✅ Ensure project profitability and efficient resource utilization
• ✅ Create deadlines and action items for team members
• ✅ Oversee code development, testing, and project launch activities
• ✅ Lead team meetings and communicate regular status updates to stakeholders
• ✅ Obtain client approvals for estimates and change orders
• ✅ Address bottlenecks and adjust timelines/deliverables as needed
• ✅ Review, analyze, and recommend improvements for operational processes
• ✅ Build relationships with department heads, account teams, and external partners
• ✅ Participate in weekly updates with the Director of Operations
• ✅ Maintain effective use of company's management and communication platforms
• ✅ Stay current with industry trends and participate in professional development
• ✅ Assist sales team with presentations and proposal development

🎯 Required Qualifications

Education: Not specified

Experience: Minimum 4 years as a client-facing project manager in an agency environment; Minimum 4 years managing end-to-end marketing projects

Skills:

• Knowledge of project management frameworks
• Experience managing concurrent projects across SEO, Paid Media, Email, CRO, and social media
• Strong English communication skills (written and verbal)
• Ability to forecast and analyze project budgets
• Experience with project management software (Monday, Asana, or similar)
• Excellent time-management, organization, and problem-solving skills
• Strategic and critical thinking skills
• Ability to manage cross-disciplinary teams

ASSUMPTION: While no specific educational requirements are mentioned, a bachelor's degree in marketing, business, or related field is likely preferred given the level of responsibility and industry standards.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive salary
• Fully remote work schedule
• Opportunities for comprehensive benefits
• Extra time off around major holidays
• Employee advancement and growth potential
• Company-sponsored professional development opportunities

Industry Comparison: Digital Marketing Project Manager roles in the Philippines typically offer competitive compensation compared to other marketing positions. International companies like Ignite Visibility often provide salaries above local market rates.

ASSUMPTION: Based on industry standards for international digital marketing agencies hiring in Manila, competitive salary likely ranges between ₱60,000-₱120,000 per month depending on exact experience level and qualifications.

🔍 Company Context

Industry Position: Ignite Visibility is an award-winning digital marketing company with a strong reputation, having won the Landy Award for Search Marketer of the Year & Best Paid Search Initiative.

Company Size: A fast-growing company that has been recognized among the Fastest-Growing Private Companies in San Diego (2016-2020) and on Inc 5000 Fastest Growing Companies list (2017-2020).

Company Stage: Growth stage company with established credentials and expanding international operations.

ASSUMPTION: Based on the company's growth trajectory and awards, Ignite Visibility appears to be a medium-sized agency in expansion mode rather than a startup or enterprise-level corporation.

📊 Role Analysis

Career Level: Mid to Senior level, requiring at least 4 years of specialized experience

Reporting Structure: Reports to the Director of Operations

Team Size/Composition: Role involves leading cross-functional teams across strategy, design, content, and development

Growth Opportunities: Company emphasizes employee advancement and growth potential, with possible career progression into senior management or specialized director roles

ASSUMPTION: The role likely involves managing multiple team members across different departments but doesn't appear to have direct reports in a traditional management hierarchy based on the description focusing on coordination rather than supervision.

🌍 Location & Work Environment

Office Type: Fully remote position

Geographic Context: Based in Manila, Philippines, a growing hub for international digital marketing talent with lower cost of living compared to San Diego headquarters

Work Schedule: Standard full-time hours, with flexibility implied by the remote work arrangement

Regional Considerations: Position bridges US and Philippines time zones, potentially requiring some schedule flexibility to accommodate client meetings during US business hours

ASSUMPTION: While the company is headquartered in San Diego with an optional office there, this specific role appears to be targeted at Philippines-based professionals who will work remotely, suggesting occasional non-standard hours may be required to collaborate with US-based team members and clients.

💼 Interview & Application Insights

Typical Process: Digital marketing agencies typically employ a multi-stage interview process including initial screening, skills assessment, panel interview with team members, and possibly a case study or project management scenario.

Key Assessment Areas: Client communication skills, project management methodology knowledge, budget management experience, problem-solving abilities, and adaptability to changing priorities.

Application Tips: Highlight specific metrics and outcomes from previous projects, showcase experience with multiple marketing channels, and emphasize client relationship management successes.

ATS Keywords: project manager, digital marketing, client-facing, agency experience, budget management, resource allocation, SEO, Paid Media, Email Marketing, CRO, social media, Monday.com, Asana.

ASSUMPTION: These interview insights are based on standard practices in the digital marketing industry for similar roles and may vary based on Ignite Visibility's specific hiring processes.

🛠️ Tools & Technologies

• Project management software: Monday.com, Asana
• Digital marketing channels: SEO, Paid Media, Email, CRO, social media
• Web development oversight tools
• Business management and communication platforms

ASSUMPTION: While specific tools beyond Monday.com and Asana aren't mentioned, familiarity with common digital marketing platforms like Google Analytics, Google Ads, Facebook Business Manager, and marketing automation tools would likely be beneficial based on industry standards.

👔 Cultural Fit Considerations

Company Values: Client success focus, collaborative environment, professional development, work-life balance (as suggested by remote work options and holiday time)

Work Style: Fast-paced, adaptable to change, collaborative across departments, client-oriented, results-driven

Self-Assessment:

• Are you comfortable managing multiple projects simultaneously with shifting priorities?
• Do you enjoy client-facing roles that require both strategic thinking and tactical execution?
• Can you balance client satisfaction with internal resource management and profitability?
• Are you proactive about staying current with industry trends?

ASSUMPTION: Based on the company's awards as a "Best Place to Work" and emphasis on collaboration, Ignite Visibility likely maintains a positive, supportive culture while maintaining high performance standards.

⚠️ Potential Challenges

• Managing multiple concurrent projects across various marketing channels may require exceptional organizational skills
• Balancing client expectations with internal resource constraints
• Navigating time zone differences between Manila and US-based clients/team members
• Adapting to "rapidly changing environments" with "shifting schedules" and "changing expectations"
• Maintaining profitability while delivering high-quality client work

ASSUMPTION: These potential challenges are inferred from the job description's emphasis on managing multiple projects, changing environments, and balancing client expectations with resource management.

📈 Similar Roles Comparison

Unlike a pure Digital Marketing Manager who focuses primarily on strategy and execution, this Project Manager role centers on overseeing and coordinating digital initiatives rather than directly implementing them. Compared to traditional Project Managers, this position requires specialized knowledge of digital marketing channels and deliverables.

The role differs from Account Managers by having more technical project oversight responsibilities rather than focusing solely on client relationships. It also has more breadth than specialized positions like SEO Project Managers or Paid Media Managers, requiring familiarity across multiple marketing disciplines.

ASSUMPTION: This comparison is based on standard digital marketing agency structures and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Managing a multi-channel digital marketing campaign launch for a franchise client, coordinating SEO, paid media, and social media components
• Overseeing a website redesign project from initial client consultation through development and launch
• Coordinating a conversion rate optimization initiative requiring collaboration between analytics, design, and development teams
• Managing an email marketing automation implementation across multiple franchise locations
• Developing comprehensive reporting dashboards to track campaign performance for client presentations

ASSUMPTION: These sample projects are illustrative examples based on the responsibilities listed and typical projects managed by digital marketing project managers at agencies.

❓ Key Questions to Ask During Interview

1. Could you describe the typical size and complexity of projects I would be managing, and how many concurrent projects are typically assigned to a Project Manager?
2. How does Ignite Visibility measure success for both client projects and Project Manager performance?
3. What tools and processes are currently in place for project management, and are there any initiatives to improve these systems?
4. What does the collaboration look like between the Manila team and the San Diego headquarters?
5. How are resource allocation decisions made when multiple projects have competing priorities?
6. What professional development opportunities are available to help Project Managers stay current with industry trends?

ASSUMPTION: These questions are suggested based on typical project management concerns and the specific responsibilities outlined in the job description.