Programmatic Consultant

📌 Core Information

🔹 Job Title: Programmatic Consultant

🔹 Company: dentsu

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Strategic expansion within the digital realm of dentsu clients
• Combining platform expertise with strategic thinking in programmatic environments
• Offering flexible and high-performance product solutions
• Enhancing vertical experience in programmatic campaigns

ASSUMPTION: The job overview suggests a focus on both strategic growth and technical programmatic proficiency, implying that the ideal candidate should be versatile in skills encompassing media strategy and technical execution.

📋 Key Responsibilities

✅ Execution of Programmatic campaigns

✅ Management of relationships with external suppliers, platforms, and publishers

✅ Monitoring costs and KPIs to ensure optimal performance

✅ Setting up, managing, and reporting on Programmatic Buying activities

ASSUMPTION: Responsibilities extend beyond technical setup to include stakeholder and vendor management, suggesting a need for strong communication and negotiation skills.

🎯 Required Qualifications

Education: Not specified, but likely beneficial to have a degree in marketing, advertising, or related fields

Experience: Experience in online marketing and advertising solutions

Required Skills:

• Programmatic Buying
• Online Marketing
• Communication Skills
• Detail-Oriented
• Self-Motivated
• Teamwork
• Customer Service

Preferred Skills:

• Suppliers relationship management
• Advanced analytical skills

ASSUMPTION: Qualifications suggest a mix of technical and interpersonal skills, and may favor candidates with a solid understanding of digital media landscapes.

💰 Compensation & Benefits

Salary Range: Not specified; typical compensation in this industry might range from €45,000 to €65,000 annually depending on experience

Benefits:

• Health insurance
• Pension contributions
• Professional development opportunities

Working Hours: 40 hours per week, with potential flexibility depending on project demands

ASSUMPTION: The compensation structure and benefits are assumed to be competitive with industry standards, aiming to attract experienced professionals.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, known for innovation and digital transformation efforts

Company Size: 10,001+ employees, offering vast resources and global networking opportunities

Founded: Not specified; established reputation in marketing and advertising sectors

Company Description:

• Focus on creating paths to growth in a sustainable economy
• Keen insight into human behavior to enhance marketing strategies
• Combines creativity with technology for comprehensive solutions

Company Specialties:

• Media planning and buying
• People-Based Marketing
• Data and technology integration

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: The company's size and industry positioning suggest a stable and innovative employment environment.

📊 Role Analysis

Career Level: Mid-level position allowing development in programmatic advertising

Reporting Structure: Reports to the head of Media Product & Innovation

Work Arrangement: On-site with potential collaboration across global offices

Growth Opportunities:

• Vertical advancement in programmatic expertise
• Cross-functional collaboration within dentsu's network
• Participating in strategic expansion projects

ASSUMPTION: Role provides significant opportunities for leadership in digital transformation projects, critical for career advancement.

🌍 Location & Work Environment

Office Type: Modern workspace in a bustling urban area

Office Location(s): Milan, Italy, with opportunities for cross-office interactions globally

Geographic Context:

• Located in a major European economic center
• Vibrant cultural and professional environment
• Accessible via major transportation networks

Work Schedule: Typical 9:00 AM - 6:00 PM work schedule with potential flexibility

ASSUMPTION: The Milan office location supports creative and dynamic working conditions, with local and international professional networking.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening
• Technical assessment
• Interviews with team leaders and peers
• Final interview with department head

Key Assessment Areas:

• Technical expertise in programmatic buying
• Strategic thinking capabilities
• Interpersonal and communication skills

Application Tips:

• Highlight specific programmatic campaign successes
• Demonstrate understanding of dentsu's digital growth strategies
• Showcase problem-solving skills in a digital environment

ATS Keywords: Programmatic Buying, Digital Strategies, Campaign Management, KPI Optimization

ASSUMPTION: The recruitment process is comprehensive and designed to assess both technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Marketing Platform
• The Trade Desk
• DV360

ASSUMPTION: The role demands proficiency in popular programmatic tools to manage campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and creativity
• Focus on sustainability and ethical practices
• Collaborative teamwork across global teams

Work Style:

• Agile and dynamic approach to problem-solving
• Results-oriented with a strategic mindset
• Open to collaborative and inclusive work practices

Self-Assessment Questions:

• Do I thrive in a dynamic, fast-paced advertising environment?
• Can I effectively manage multiple campaign aspects simultaneously?
• Am I committed to personal and professional growth within a global company?

ASSUMPTION: A candidate who values creativity and innovation will likely excel in this role.

⚠️ Potential Challenges

• Navigating complex programmatic platforms
• Managing tight deadlines and high-pressure scenarios
• Balancing client expectations with team deliverables
• Continuous adaptation to evolving digital landscapes

ASSUMPTION: The role may be challenging for individuals not accustomed to fast-paced, rapidly changing environments.

📈 Similar Roles Comparison

• Compared to Digital Marketing Managers, more focus on technical execution
• Higher interaction with external vendors than typical campaign managers
• Similar strategic input as Media Planners but with more operational duties

ASSUMPTION: Similar roles require technical proficiency but may differ in the level of strategic involvement.

📝 Sample Projects

• Developing programmatic strategies for a major retail client
• Optimizing campaign performance for a leading tech company
• Innovating ad solutions for sustainability-focused industries

ASSUMPTION: Projects are likely focused on innovation and tailored, high-performance solutions.

❓ Key Questions to Ask During Interview

• How does this role fit into dentsu's strategic objectives?
• What specific platforms will the consultant manage?
• Can you describe the current team's dynamic and work culture?
• What are the most significant challenges facing the programmatic team?
• How does dentsu support professional development for this role?

ASSUMPTION: Questions are designed to clarify role expectations and growth potential within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume includes relevant keywords such as "Programmatic Buying"
• Prepare to discuss your most successful digital marketing campaigns
• Demonstrate knowledge of dentsu's market and strategic objectives
• Prepare examples of how you've navigated complex advertising challenges

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.