📌 Core Information
🔹 Job Title: Programmatic Advertising Consultant
🔹 Company: DEPT®
🔹 Location: Zürich, Switzerland
🔹 Job Type: Hybrid
🔹 Category: Digital Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing programmatic campaigns across multiple platforms
- Optimizing campaigns for performance
- Providing insights and recommendations to clients
- Leading programmatic best practices within the team
ASSUMPTION: This role requires a high level of expertise in programmatic advertising and strong analytical skills to effectively manage campaigns and provide valuable insights to clients.
📋 Key Responsibilities
✅ Develop strategies and turn them into best-in-class tactics for advertisers
✅ Manage programmatic campaigns across multiple platforms, mainly DV360 & Campaign Manager, alongside DMPs, and ad exchanges
✅ Analyze campaign data to provide insights and recommendations
✅ Deliver and present work with data-driven insight and analytics both internally and externally
✅ Constantly look for the latest developments and opportunities that add value for the customer and be critical of the work delivered
ASSUMPTION: This role involves a high level of data analysis and requires strong communication skills to effectively present insights and recommendations to clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in programmatic advertising, with a knowledge of the Google Stack, Google Ads (Display/Video), Campaign Manager, and GMP; other DSPs (e.g., Adform, Tradedesk, DV360, Amazon DSP) are advantageous
Required Skills:
- Fluency in English and German language
- Understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
- Analytical skills and ability to provide insights and recommendations based on data
- Excellent communication and collaboration skills, including experience presenting plans to clients and internal teams
Preferred Skills:
- Experience in managing programmatic campaigns in video and display; digital audio, digital out of home, and CTV channels are advantageous
ASSUMPTION: This role requires a strong background in programmatic advertising and a solid understanding of the digital advertising ecosystem. Fluency in both English and German is essential for this role.
💰 Compensation & Benefits
Salary Range: CHF 90,000 - 120,000 per year (based on experience and industry standards for this role and location)
Benefits:
- Excellent salary based on experience and equal pay policies
- Hybrid working: you have the choice to work from our office or remotely, and we have core working hours where you can choose your start and finish times to suit you
- Above-average social performance, mental health support
- 25 days paid holiday with the opportunity to take unpaid leave
- Team celebrations and events
- Spacious and barrier-free location in Zurich
- Training and development opportunities
- Global annual DEPT® Cares Month
Working Hours: Full-time, 40 hours per week with flexible core working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing & Advertising
Company Size: 1,001-5,000 employees (Large)
Founded: 2015 (8 years ago)
Company Description:
- DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for global brands
- Committed to making a positive impact on the planet, DEPT® is Climate Neutral and B Corporation certified
- Offers a boutique culture with global scale, investing in innovation, proprietary tech, data, and knowledge platforms
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: http://www.deptagency.com
ASSUMPTION: DEPT® is a well-established company in the digital marketing and advertising industry, with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into a leadership role
Reporting Structure: This role reports directly to the Digital Marketing team lead and works closely with other programmatic advertising specialists and clients
Work Arrangement: Hybrid, with the option to work from the office or remotely, and flexible core working hours
Growth Opportunities:
- Potential for career progression into a leadership role within the programmatic advertising team
- Opportunities to work on global campaigns and gain exposure to diverse industries and clients
- Training and development opportunities to expand skills and knowledge in digital marketing and advertising
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance into a leadership position and gain valuable experience working on global campaigns.
🌍 Location & Work Environment
Office Type: Spacious and barrier-free location in Zurich
Office Location(s): Binzmühlestrasse 170c, Zürich, Zürich 8050, CH
Geographic Context:
- Zürich is the largest city in Switzerland and a major financial and cultural hub
- The office is located in the Binzmühle district, close to public transportation and amenities
- Zürich offers a high quality of life, with a diverse cultural scene, excellent education, and healthcare systems
Work Schedule: Full-time, 40 hours per week with flexible core working hours
ASSUMPTION: The office location in Zurich provides a convenient and comfortable work environment, with easy access to public transportation and amenities. The city offers a high quality of life, with a diverse cultural scene and excellent education and healthcare systems.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with the team lead or director
- Background check and reference check
Key Assessment Areas:
- Technical skills in programmatic advertising and data analysis
- Communication and presentation skills
- Problem-solving and critical thinking skills
- Cultural fit and alignment with DEPT® values
Application Tips:
- Highlight relevant experience and achievements in programmatic advertising and data analysis
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for interview questions that assess your technical skills, communication skills, and cultural fit
- Research DEPT® and the programmatic advertising industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Programmatic Advertising, Google Stack, Campaign Management, Data Analysis, Client Communication, Collaboration, Video Advertising, Display Advertising, Digital Audio, Digital Out of Home, CTV
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, communication skills, and cultural fit. The application tips provided are designed to help candidates prepare effectively for the interview process.
🛠️ Tools & Technologies
- Google Stack (DV360, CM360)
- Campaign Manager
- DMPs (Data Management Platforms)
- Ad exchanges
- Other DSPs (e.g., Adform, Tradedesk, DV360, Amazon DSP)
ASSUMPTION: This role requires proficiency in the Google Stack, Campaign Manager, and other relevant DSPs, as well as experience working with DMPs and ad exchanges.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Boutique culture with global scale: Big enough to cope and small enough to care
- Investing in innovation: Leveraging proprietary tech, data, and knowledge platforms for all clients worldwide
Work Style:
- Collaborative and supportive team environment
- Flexible and adaptable to changing client needs and market trends
- Data-driven and analytical approach to problem-solving
Self-Assessment Questions:
- Do you align with DEPT®'s pioneering spirit and commitment to innovation?
- Are you comfortable working in a hybrid environment with flexible core working hours?
- Do you thrive in a collaborative and supportive team environment, and are you adaptable to changing client needs and market trends?
ASSUMPTION: DEPT® values candidates who align with their pioneering spirit, commitment to innovation, and collaborative work style. Self-assessment questions are designed to help candidates evaluate their fit with the company culture and work environment.
⚠️ Potential Challenges
- Managing multiple campaigns across different platforms and optimizing them for performance can be challenging and time-consuming
- Working with large datasets and providing insights and recommendations based on data analysis can be complex and require strong analytical skills
- Balancing client needs and internal team dynamics can be challenging, requiring strong communication and collaboration skills
- Keeping up with the latest developments and trends in the digital advertising ecosystem can be demanding, requiring continuous learning and adaptation
ASSUMPTION: This role presents several challenges, including managing multiple campaigns, working with large datasets, balancing client needs and internal team dynamics, and keeping up with the latest developments in the digital advertising ecosystem. Strong analytical skills, communication skills, and a commitment to continuous learning are essential for success in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on programmatic advertising and data analysis, requiring strong technical skills and a deep understanding of the digital advertising ecosystem
- Industry-specific context: The digital advertising industry is dynamic and fast-paced, with continuous innovation and evolution in platforms, tools, and best practices
- Career path comparison: This role offers significant growth opportunities, with the potential to advance into a leadership position and gain valuable experience working on global campaigns
ASSUMPTION: This role differs from related positions in its focus on programmatic advertising and data analysis, requiring strong technical skills and a deep understanding of the digital advertising ecosystem. The industry is dynamic and fast-paced, with continuous innovation and evolution in platforms, tools, and best practices. This role offers significant growth opportunities, with the potential to advance into a leadership position and gain valuable experience working on global campaigns.
📝 Sample Projects
- Developing and executing a comprehensive programmatic advertising strategy for a global brand, optimizing campaigns for performance, and providing insights and recommendations based on data analysis
- Managing programmatic campaigns for multiple clients across different industries, optimizing campaigns for performance, and collaborating with internal teams to deliver best-in-class tactics
- Conducting a comprehensive audit of a client's programmatic advertising strategy, identifying areas for improvement, and developing a roadmap for optimization and growth
ASSUMPTION: Sample projects for this role may include developing and executing programmatic advertising strategies, managing campaigns for multiple clients, and conducting audits of existing strategies. These projects require strong technical skills in programmatic advertising and data analysis, as well as excellent communication and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the programmatic advertising team?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does DEPT® support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DEPT® foster a culture of innovation and continuous learning?
ASSUMPTION: Key questions to ask during the interview for this role should focus on understanding the team structure and dynamics, the challenges and priorities of the role, and the company's commitment to professional growth and development. Additionally, candidates should ask about the company's culture of innovation and continuous learning.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role, highlighting your experience in programmatic advertising and data analysis
- Prepare for interview questions that assess your technical skills, communication skills, and cultural fit
- Research DEPT® and the programmatic advertising industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.