📌 Core Information
🔹 Job Title: Product Marketing Manager (x/f/m)
🔹 Company: Doctolib
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing a deep understanding of user target groups and their needs
- Analyzing market trends and competitors to inform strategy
- Collaborating cross-functionally to execute go-to-market strategies
- Improving commercial and operational performance through continuous improvement programs
- Representing user needs and enhancing customer experience
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Develop a deep understanding of user target groups and their needs, focusing on a cluster of medical specialties
✅ Monitor market trends and competitors, as well as relevant technological developments
✅ Collaborate with marketing, sales, customer success, and product teams to execute go-to-market strategies
✅ Design and implement improvement programs to enhance commercial and operational performance
✅ Serve as the voice of the user, ensuring user needs are understood and addressed along the customer journey
✅ Contribute to product roadmap development and maintain a strong product-market fit
✅ Stay informed about regulatory and technical frameworks relevant to the healthcare sector
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive success in a fast-paced, evolving market.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Over 6 years of relevant experience in top-tier management consulting or strategic business development, preferably in a scale-up or start-up environment related to healthcare
Required Skills:
- Excellent communication skills in both German and English
- Proven ability to prioritize, allocate resources, and manage complex projects
- Strong analytical skills and data-driven mindset
- Experience in go-to-market strategy development and execution
- Familiarity with the healthcare sector and relevant technologies
Preferred Skills:
- Experience with market research and user segmentation
- Knowledge of CRM systems and marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in management consulting or strategic business development, coupled with excellent communication skills and a data-driven approach, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a mid-level marketing role in Berlin)
Benefits:
- Structured onboarding program (Doctolib Academy)
- Targeted training program for managers
- 28 vacation days, plus an additional day for each completed calendar year
- Company pension scheme
- Public transport cost reimbursement
- Discounted membership at Urban Sports Club
- Mental wellbeing support through access to coaches and psychologists
- Parent Care Program, including extra parental leave, parent meetings, and inspiring presentations
- Continuous training offers
- Meal vouchers and healthy snacks
- Modern offices that promote wellbeing and collaboration
- Regular team-building events and other activities (Doctoberfest, Kids day)
Working Hours: Full-time, typically 40 hours per week, with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Berlin. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Doctolib is a leading digital health platform that connects patients with healthcare professionals, simplifies practice management, and improves care coordination.
Company Size: Doctolib is a mid-sized company with around 3,300 employees globally, offering a dynamic and collaborative work environment.
Founded: Doctolib was founded in 2013 and has since expanded to multiple countries, including Germany, France, and Italy.
Company Description:
- Doctolib's mission is to improve the quality of healthcare by leveraging technology and data
- The company offers a comprehensive suite of digital health solutions, including online appointment booking, teleconsultation, and patient engagement tools
- Doctolib is committed to fostering a diverse and inclusive work environment, with a strong focus on employee wellbeing and growth
Company Specialties:
- Healthcare technology
- Telemedicine
- Patient engagement
- Practice management
- Data-driven healthcare
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's focus on innovation, data-driven decision-making, and improving the quality of healthcare makes it an attractive employer for professionals seeking to make a meaningful impact in the healthcare industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing function and the broader organization.
Reporting Structure: The Product Marketing Manager reports directly to the Head of Marketing and collaborates closely with cross-functional teams, including sales, customer success, and product.
Work Arrangement: This role operates on a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to senior marketing roles within Doctolib's growing organization
- Expansion into new markets and product areas, offering diverse career paths
- Opportunities to develop leadership and management skills through team mentoring and project management
ASSUMPTION: This role provides a strong foundation for career growth within the marketing function and the broader organization, with ample opportunities for professional development and advancement.
🌍 Location & Work Environment
Office Type: Doctolib's Berlin office is a modern, collaborative workspace designed to promote productivity and employee wellbeing.
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The office is located in the trendy Kreuzberg district, with easy access to public transportation and numerous amenities
- Berlin offers a rich cultural scene, with numerous museums, galleries, and entertainment options
Work Schedule: Full-time, typically 40 hours per week, with flexible working hours and remote work options
ASSUMPTION: Doctolib's Berlin office provides a modern, collaborative work environment that fosters productivity and employee wellbeing, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Initial screening with a talent partner to assess cultural fit and qualifications
- Interview with the hiring manager to discuss the role and team dynamics
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with senior leadership to discuss career growth opportunities and company culture
- Reference checks to validate experience and qualifications
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Doctolib's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the healthcare sector and Doctolib's mission and values
- Prepare a case study or project presentation that showcases your problem-solving skills and strategic thinking
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Analysis, Cross-Functional Collaboration, Healthcare Sector, User-Centered Design, Data-Driven Decision Making, Strategic Thinking, Problem Solving
ASSUMPTION: Doctolib's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong focus on data-driven decision-making and cross-functional collaboration.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should have experience with relevant marketing, data analysis, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and wellbeing of patients
- Innovative: Continuously seek new solutions and improvements
- Collaborative: Work together to achieve common goals
- Data-driven: Make informed decisions based on data and evidence
- Respectful: Treat all individuals with kindness, empathy, and respect
Work Style:
- Dynamic and fast-paced, with a strong focus on results and continuous improvement
- Data-driven and analytical, with a strong emphasis on evidence-based decision-making
- Collaborative and cross-functional, with a focus on teamwork and shared goals
- Patient-centric, with a strong commitment to improving the quality of healthcare
Self-Assessment Questions:
- How do you prioritize and allocate resources to manage complex projects effectively?
- Can you provide an example of a time when you used data to drive a strategic decision or improve a process?
- How do you approach cross-functional collaboration and communication, especially when working with teams from different backgrounds and disciplines?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Doctolib's values and work style, with a clear understanding of the company's mission and commitment to improving the quality of healthcare.
⚠️ Potential Challenges
- Managing complex go-to-market strategies across multiple user target groups and medical specialties
- Balancing strategic planning and execution with day-to-day tactical tasks
- Collaborating effectively with cross-functional teams in a fast-paced, dynamic environment
- Adapting to changes in market trends, user needs, and regulatory frameworks
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong strategic thinking, adaptability, and effective cross-functional collaboration.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the healthcare sector and relevant technologies
- This role offers a unique opportunity to drive strategic change and improve the quality of healthcare through innovative digital solutions
- Career progression in this role may lead to senior marketing or general management positions within Doctolib's growing organization
ASSUMPTION: This role offers a unique blend of strategic, analytical, and cross-functional responsibilities, with a strong focus on driving meaningful change in the healthcare industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new teleconsultation service, including market research, user segmentation, and competitive analysis
- Implementing a customer feedback system to improve product-market fit and enhance customer experience
- Collaborating with product and design teams to develop and launch a new mobile application for patients
ASSUMPTION: These sample projects illustrate the strategic, analytical, and cross-functional nature of the Product Marketing Manager role at Doctolib.
❓ Key Questions to Ask During Interview
- How does Doctolib approach continuous improvement and innovation in its products and services?
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
- How does Doctolib support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Doctolib measure the success of its go-to-market strategies, and how does this role contribute to those metrics?
ASSUMPTION: These questions are designed to provide insight into Doctolib's culture, team dynamics, and the specific requirements and expectations of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation that showcases your problem-solving skills and strategic thinking
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after your final interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.