Product Marketing Manager (x/f/m)

📌 Core Information

🔹 Job Title: Product Marketing Manager (x/f/m)

🔹 Company: Doctolib

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing a 360° Go-To-Market strategy for a cluster of user target groups in various medical specialties
• Collaborating closely with marketing, sales, customer success, and product teams to enhance commercial and operational performance
• Conducting market analysis and understanding user needs to improve product-market fit
• Managing complex projects and allocating resources effectively
• Excelling in verbal and written communication to convey complex ideas clearly and persuasively

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.

📋 Key Responsibilities

✅ Developing a deep understanding of user target groups, their requirements, and working methods within a cluster of medical specialties

✅ Monitoring market trends and competitor activities, as well as technological developments that may impact the software for outpatient care

✅ Collaborating with relevant functions to develop and implement a 360° Go-To-Market strategy for the assigned cluster

✅ Continuously improving commercial and operational performance by designing and implementing improvement programs

✅ Acting as the voice of the user, ensuring that user signals along the customer journey are understood and addressed to improve value delivery, usage, trust, and customer experience

✅ Contributing to the continuous improvement of product-market fit and influencing the product roadmap

✅ Collaborating with other teams to monitor regulatory and technical framework conditions

ASSUMPTION: This role requires a strong focus on user-centricity, data-driven decision making, and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: More than 6 years of relevant experience in top-tier management consulting or strategic business development, preferably in a startup or scale-up environment related to healthcare

Required Skills:

• Excellent communication skills in German (native level) and English (fluent)
• Proven ability to set priorities, allocate resources, and manage complex projects
• Strong analytical skills and strategic mindset
• Experience in market analysis and understanding user needs
• Familiarity with the healthcare sector and its regulatory environment

Preferred Skills:

• Experience with Go-To-Market strategies in the healthcare sector
• Knowledge of software for outpatient care and relevant technologies
• Experience working in a cross-functional team environment

ASSUMPTION: Candidates with experience in management consulting or strategic business development within the healthcare sector are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)

Benefits:

• Structured onboarding program (Doctolib Academy)
• Targeted training program for managers
• 28 vacation days, plus an additional day for each completed calendar year (max. 30 days)
• Company pension scheme
• Public transport cost reimbursement
• Discounted membership at Urban Sports Club
• Mental wellbeing support through access to coaches and psychologists
• Parent Care Program, including extra parental leave, parent meetings, and inspiring presentations
• Continuous training opportunities
• Meal vouchers and healthy snacks
• Modern offices that promote wellbeing and team interaction
• Regular team-building events and other activities (Doctoberfest, Kids day, etc.)

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a role of this level and experience in the Berlin area.

📌 Applicant Insights

🔍 Company Context

Industry: Doctolib is a leading digital health platform that connects patients and healthcare professionals, with a focus on improving access to care and streamlining administrative processes.

Company Size: Doctolib is a mid-sized company with around 3,300 employees globally, offering a dynamic and collaborative work environment.

Founded: Doctolib was founded in 2013 and has since grown to become a major player in the digital health industry.

Company Description:

• Doctolib's mission is to build the healthcare we all dream of, empowering healthcare professionals and improving access to care for patients
• The company offers a range of services, including online appointment booking, telehealth, and practice management software
• Doctolib operates in several countries, including France, Germany, and Italy

Company Specialties:

• Healthcare technology
• Telehealth
• Online appointment booking
• Practice management software
• Data protection and security

Company Website: careers.doctolib.com

ASSUMPTION: Doctolib's focus on innovation, user-centricity, and continuous improvement makes it an attractive employer for candidates seeking a challenging and impactful role in the digital health industry.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity for career progression within the marketing function or into other areas of the business.

Reporting Structure: The Product Marketing Manager reports directly to the Head of Product Marketing and works closely with cross-functional teams, including marketing, sales, customer success, and product.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Career progression within the marketing function or into other areas of the business
• Opportunities to work on high-impact projects and drive significant business growth
• Exposure to a dynamic and collaborative work environment, with a strong focus on learning and development

ASSUMPTION: This role offers significant growth potential for candidates looking to develop their skills and advance their careers in the digital health industry.

🌍 Location & Work Environment

Office Type: Doctolib's Berlin office is a modern, collaborative workspace that promotes team interaction and wellbeing.

Office Location(s): Mehringdamm 51, 10961 Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
• The city is well-connected by public transportation, with easy access to the office from various neighborhoods
• Berlin offers a wide range of cultural, recreational, and culinary experiences

Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (2-3 days per week in the office, with the rest of the time worked remotely)

ASSUMPTION: Berlin's dynamic and multicultural environment, combined with Doctolib's modern and collaborative workspaces, creates an ideal work environment for candidates seeking a stimulating and diverse professional experience.

💼 Interview & Application Insights

Typical Process:

• Initial screening with the talent acquisition team
• Phone or video call with the hiring manager
• Case study presentation
• Final interview with the hiring manager and other key stakeholders
• Reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Market analysis and user understanding skills
• Communication and presentation skills
• Project management and resource allocation skills
• Cultural fit and alignment with Doctolib's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a compelling case study presentation that demonstrates your ability to develop and implement a successful Go-To-Market strategy
• Be ready to discuss your experience with market analysis, user understanding, and project management in the context of the healthcare sector
• Research Doctolib's mission, values, and culture to ensure a strong fit with your personal and professional goals

ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Analysis, User Understanding, Project Management, Healthcare Sector, Digital Health, Telehealth, Online Appointment Booking, Practice Management Software

ASSUMPTION: The interview process for this role is designed to assess candidates' strategic thinking, market analysis, and communication skills, as well as their cultural fit with Doctolib's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Excel, Google Data Studio, Tableau)
• Marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as experience with project management, data analysis, and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: Always prioritize the needs and wellbeing of patients
• Empowerment: Foster a culture of autonomy, ownership, and continuous learning
• Excellence: Strive for the highest standards in all aspects of our work
• Collaboration: Work together to achieve common goals and drive collective success
• Integrity: Act with honesty, transparency, and accountability in all our interactions

Work Style:

• Dynamic and fast-paced work environment, with a strong focus on innovation and continuous improvement
• Cross-functional collaboration and teamwork, with a high degree of autonomy and responsibility
• Data-driven decision making and a strong focus on results and impact
• Opportunities for professional growth and development within a supportive and inclusive culture

Self-Assessment Questions:

• Do you share Doctolib's commitment to patient-centricity and empowerment?
• Are you comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility?
• Do you have strong analytical skills and a strategic mindset, with a proven ability to develop and implement successful Go-To-Market strategies?

ASSUMPTION: Candidates who align strongly with Doctolib's values and work style, and who possess the required skills and experience, are most likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• The role requires a strong understanding of the healthcare sector and its regulatory environment, which may present a learning curve for candidates from non-healthcare backgrounds
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The hybrid work arrangement may require candidates to balance on-site and remote work effectively, with potential challenges in maintaining work-life balance
• The role may involve occasional travel to other Doctolib offices or industry events, which may be inconvenient for candidates with personal or family commitments

ASSUMPTION: These potential challenges can be mitigated by careful consideration of one's personal and professional priorities, as well as open communication with the hiring manager and team members about expectations and workload.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position offers a unique opportunity to work in the dynamic and growing digital health industry, with a focus on improving access to care and streamlining administrative processes
• Candidates with experience in the healthcare sector or related industries may find this role particularly appealing, as it offers the chance to apply their expertise in a cutting-edge and innovative environment
• Career progression opportunities may be more limited in this role compared to larger, more established companies, but Doctolib's focus on learning and development provides ample opportunities for professional growth and advancement

ASSUMPTION: This role offers a unique combination of industry-specific context, career path comparison, and growth opportunities tailored to the digital health industry.

📝 Sample Projects

• Developing a comprehensive Go-To-Market strategy for a new telehealth service, including market analysis, user segmentation, and competitive positioning
• Conducting a user needs assessment for an existing online appointment booking platform, and designing a user-centered improvement plan
• Managing a cross-functional team to launch a new practice management software solution, including product development, marketing, and sales strategy

ASSUMPTION: These sample projects illustrate the strategic, user-centered, and cross-functional nature of the Product Marketing Manager role at Doctolib.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to product development and how it integrates with the marketing function?
• How does the company support the professional growth and development of its employees, particularly in the marketing function?
• Can you provide an example of a successful Go-To-Market strategy implemented by the company, and how it was measured and optimized over time?
• How does the company balance the need for innovation and continuous improvement with the need for stability and consistency in its products and services?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?

ASSUMPTION: These key questions help candidates assess the fit between their skills, experience, and career goals, and the opportunities and challenges presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your experience in market analysis, user understanding, and project management
• Prepare a compelling case study presentation that demonstrates your ability to develop and implement a successful Go-To-Market strategy, with a focus on the healthcare sector
• Be ready to discuss your experience with market analysis, user understanding, and project management in the context of the healthcare sector, and how it has prepared you for this role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position and reiterate your qualifications and enthusiasm

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.