Product Marketing Manager, Wound
Kerecis📌 Core Information
🔹 Job Title: Product Marketing Manager, Wound
🔹 Company: Kerecis
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
The Product Marketing Manager for Wound Brands at Kerecis plays a pivotal role in driving sales targets for the company's wound care product portfolio. This position bridges the gap between technical/commercial teams and the Sales/Marketing departments to accelerate growth and profitability of assigned brands. The role encompasses product lifecycle management, market research, sales enablement, and strategic planning to position Kerecis' wound care products effectively in the healthcare marketplace.
ASSUMPTION: Based on the description, this appears to be a mid-to-senior level position focusing specifically on wound care products within Kerecis' medical product portfolio, requiring significant healthcare marketing expertise.
📋 Key Responsibilities
Market Research & Analytics
✅ Analyze sales volumes and profitability at business unit, brand, and SKU levels to inform growth strategies
✅ Design and execute market research to gather insights on customer needs and market factors
✅ Collaborate with Sales to understand customer needs, buying behaviors, and competitive landscape
Product Marketing, Training, and Sales Readiness
✅ Develop strategies to leverage competitive advantages for assigned brands
✅ Plan and execute marketing mix (product, price, channel, promotion) to maximize impact
✅ Serve as brand champion for internal and external initiatives
✅ Collaborate globally to implement comprehensive launch and promotion plans
✅ Develop selling strategies, training assets, and sales tools
✅ Work with Clinical and Medical Affairs teams to produce and amplify clinical data
Portfolio & Lifecycle Management
✅ Recommend product development initiatives to address competitive gaps
✅ Rationalize offerings across segments and manage end-of-life projects
✅ Support strategic planning and translate customer needs into product requirements
✅ Lead commercialization processes including planning, execution, measurement, and improvement
✅ Manage day-to-day product line activities (sales tools, packaging changes, SKU rationalization, pricing)
🎯 Required Qualifications
Education: Bachelor's degree in business or technical discipline (preferably Marketing, Management, or Strategy) from an accredited university
Experience: At least 5 years of Product Management or Product Marketing experience, including 3 years managing wound-, dermatological-, medical-, or surgical-related products
Skills:
- Demonstrated experience with market access, pricing, reimbursement, and healthcare payer environments
- Strong working knowledge of product management & marketing practices
- Ability to lead multiple projects on-time with high accuracy
- Outstanding communication and presentation skills
- Critical thinking and quick assessment abilities in fast-paced environments
- Comfort with viewing surgical/clinical procedures and participating in clinical discussions
- Positive, collaborative team player mentality
- Strong desire to work closely with Sales
- Mastery of Microsoft PowerPoint and Excel
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a specialized medical product marketing role requiring 5+ years of experience in the healthcare sector, compensation would likely align with mid-to-senior marketing positions in the medical device industry. Product Marketing Managers in healthcare typically earn between $90,000-$130,000 depending on experience level, though this is an estimate based on industry standards rather than company-specific information.
📌 Applicant Insights
🔍 Company Context
Industry Position: Kerecis is a medical device company specializing in wound care and tissue regeneration products.
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the global nature of operations mentioned and the structured marketing department, Kerecis appears to be an established company in the medical device/wound care space. The reference to an "entrepreneurial environment" suggests the company may still be in a growth phase despite having established market presence.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports to the Vice President of Product Management and Marketing
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly stated
ASSUMPTION: This position appears to be a specialized role within the product marketing department with significant responsibility for specific wound care brands. The reporting relationship to a VP level suggests it's a key position within the marketing structure. Given the cross-functional nature and strategic responsibilities, this role could potentially lead to senior marketing or product management positions.
🌍 Location & Work Environment
Office Type: In-office (based in a Kerecis office)
Geographic Context: Minneapolis is a significant healthcare and medical device hub in the United States, home to major healthcare companies and providers
Work Schedule: Full-time, standard business hours assumed
Regional Considerations: 20-30% travel required to conferences, symposia, customer facilities, and internal company events
ASSUMPTION: The role specifies it is based in a Kerecis office, indicating this is primarily an in-office position rather than remote. The Minneapolis location suggests proximity to potential healthcare customers and partners in the medical innovation corridor of the Midwest.
💼 Interview & Application Insights
Typical Process: Healthcare marketing positions typically involve multiple rounds of interviews, including initial screening, panel interviews with marketing team members, and possibly presentations demonstrating marketing strategy capabilities
Key Assessment Areas: Healthcare marketing knowledge, strategic thinking, cross-functional collaboration skills, understanding of wound care market, analytics capabilities
Application Tips: Highlight specific experience with healthcare products, especially wound care or related areas. Demonstrate understanding of healthcare market access, reimbursement issues, and clinical evidence usage in marketing
ATS Keywords: product marketing, wound care, healthcare marketing, product management, medical devices, market access, reimbursement, product lifecycle, commercialization, sales enablement, clinical marketing
ASSUMPTION: These insights are based on standard interview processes for healthcare marketing roles and are not specifically mentioned in the job listing.
🛠️ Tools & Technologies
Microsoft PowerPoint and Excel (explicitly mentioned)
Other likely tools based on role requirements:
- CRM systems (likely Salesforce)
- Market research and analytics platforms
- Project management software
- Digital marketing platforms
ASSUMPTION: Beyond PowerPoint and Excel which are explicitly mentioned, the other tools are industry-standard for product marketing roles in medical devices/healthcare and are reasonably inferred based on job responsibilities.
👔 Cultural Fit Considerations
Company Values: Collaboration, customer focus, entrepreneurial spirit
Work Style: Fast-paced, entrepreneurial environment requiring cross-functional collaboration
Self-Assessment:
- Are you comfortable operating in a dynamic healthcare environment?
- Do you enjoy bridging clinical/technical knowledge with commercial applications?
- Can you collaborate effectively across multiple departments and geographic locations?
- Are you detail-oriented while maintaining strategic vision?
ASSUMPTION: These cultural elements are inferred from phrases in the job description such as "fast-paced, entrepreneurial environment," emphasis on collaboration across teams, and the focus on detailed portfolio management combined with strategic planning.
⚠️ Potential Challenges
The role requires balancing multiple stakeholders across technical, commercial, sales, and marketing teams, which may present communication and prioritization challenges.
20-30% travel requirement may impact work-life balance.
The position demands both strategic thinking and execution of detailed tactical work, requiring adaptability across different levels of focus.
Healthcare market access factors (regulatory, reimbursement) add complexity to marketing strategies.
ASSUMPTION: These challenges are inferred from the job responsibilities and healthcare industry context rather than being explicitly stated in the listing.
📈 Similar Roles Comparison
This Product Marketing Manager role differs from general marketing positions by requiring specific wound care/healthcare expertise and understanding of clinical/medical environments.
Compared to Product Management roles in healthcare, this position places more emphasis on market-facing activities and commercial execution rather than R&D and product development.
Unlike pure Brand Management roles, this position requires deeper involvement with product lifecycle and technical aspects of the offerings.
ASSUMPTION: This comparison is based on standard industry patterns for healthcare marketing roles.
📝 Sample Projects
Based on the listed responsibilities, projects might include:
- Developing a comprehensive launch plan for a new wound care product, including positioning, training materials, and sales tools
- Conducting market research to identify unmet needs in wound care treatment and recommending product enhancements
- Creating a SKU rationalization plan to streamline product offerings while maintaining sales coverage
- Designing sales enablement materials that effectively communicate clinical evidence for products
- Developing a competitive response strategy to address new market entrants
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in healthcare product marketing.
❓ Key Questions to Ask During Interview
- What are the key growth challenges and opportunities for the wound care brands I would be managing?
- How does Kerecis approach the balance between clinical evidence development and commercial marketing initiatives?
- What does success look like for this position in the first 6-12 months?
- How do the product marketing and sales teams collaborate at Kerecis?
- What are the current market access challenges for the wound care portfolio, and how is the company addressing them?
- Could you describe the cross-functional collaboration process for product development and commercialization?
ASSUMPTION: These questions are suggested based on the role type and responsibilities described, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume to highlight relevant wound care or medical device marketing experience, using keywords from the job description
- Prepare a portfolio of relevant healthcare marketing projects or campaigns you've managed
- Research Kerecis products and their positioning in the wound care market to demonstrate company knowledge
- Connect with current Kerecis employees on LinkedIn to gain insights into company culture
- Prepare specific examples demonstrating your experience with healthcare market access, cross-functional collaboration, and strategic marketing initiatives
- Highlight any relevant experience with clinical marketing, healthcare professional engagement, or medical product commercialization