Product Marketing Manager, Wound
Kerecis📌 Core Information
🔹 Job Title: Product Marketing Manager, Wound
🔹 Company: Kerecis
🔹 Location: Arlington, Virginia, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As a Product Marketing Manager for Wound Brands at Kerecis, you will serve as a critical bridge between technical, commercial, and sales teams to drive brand growth and profitability. You'll translate customer needs into product requirements, lead commercialization processes, and manage product line activities to achieve the company's sales targets. Based in a Kerecis office and reporting to the VP of Product Management and Marketing, this position requires a strategic thinker who can balance analytical market research with hands-on execution of marketing initiatives.
ASSUMPTION: This role appears to focus specifically on wound care products based on the job title and required experience, though the specific wound care products are not detailed in the listing.📋 Key Responsibilities
Market Research & Analytics:
✅ Analyze sales volumes and profitability at business unit, brand, and SKU levels to inform strategies for revenue growth
✅ Design and execute market research to gather insights on customer needs and competitive landscape
✅ Collaborate with Sales to understand customer buying behavior, decision factors, and competitor strengths/weaknesses
Product Marketing, Training & Sales Readiness:
✅ Recommend strategies to leverage and establish competitive advantages for assigned brands
✅ Plan and execute the optimal marketing mix (product, price, channel, promotion) for maximum impact
✅ Serve as the main brand champion to create awareness of brand initiatives internally and externally
✅ Develop comprehensive launch and promotion plans across multiple channels
✅ Collaborate with Sales to develop selling strategies, training assets, and sales tools
✅ Work with Clinical and Medical Affairs to amplify clinical data through various content types
Portfolio & Lifecycle Management:
✅ Recommend product development initiatives to address competitive gaps and customer needs
✅ Rationalize product offerings and manage end-of-life projects as needed
🎯 Required Qualifications
Education: Bachelor's degree in a business or technical discipline, preferably Marketing, Management, or Strategy from an accredited university
Experience:
- At least 5 years of Product Management or Product Marketing experience
- Including 3 years managing wound-, dermatological-, medical-, or surgical-related products
- Demonstrated experience with market access issues, pricing, reimbursement, and healthcare payer environments
Skills:
- Strong knowledge of product management & marketing practices
- Project management skills with attention to detail and timeliness
- Outstanding communication and presentation abilities
- Critical thinking and quick assessment of complex situations
- Ability to view surgical/clinical procedures and participate in clinical discussions
- Collaborative team player
- Strong desire to work closely with Sales
- Mastery of Microsoft PowerPoint and Excel
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Medical device product marketing managers in the Washington D.C. metro area (including Arlington) typically earn between $100,000-$150,000 annually based on experience level and industry standards. Healthcare industry employers often provide comprehensive benefits packages including health insurance, retirement plans, and continuing education opportunities.📌 Applicant Insights
🔍 Company Context
Industry Position: Kerecis is a medical device company specializing in regenerative tissue products made from fish skin for the treatment of wounds and tissue reconstruction.
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the job description's reference to global collaboration and the company's specialized medical product focus, Kerecis appears to be a growing medical device company with an international presence. The role's emphasis on growth strategies suggests the company is in a growth/expansion phase rather than an early startup or mature enterprise stage.📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports to the Vice President of Product Management and Marketing
Team Size/Composition: Not specified
Growth Opportunities: Not specified
ASSUMPTION: This appears to be a mid to senior-level position based on the required 5+ years of experience and strategic responsibilities. The role likely offers growth opportunities into senior marketing leadership positions given its strategic nature and cross-functional responsibilities.🌍 Location & Work Environment
Office Type: In-office (based in a Kerecis office)
Geographic Context: Arlington, Virginia is part of the Washington D.C. metropolitan area, a hub for healthcare, government, and technology sectors with a high concentration of healthcare organizations and federal agencies.
Work Schedule: Full-time, with 20-30% travel to conferences, symposia, customer facilities, and internal company events
Regional Considerations: Arlington offers excellent public transportation options, proximity to major healthcare institutions, and a high cost of living compared to national averages.
ASSUMPTION: While the job listing specifies this is an in-office position, the 20-30% travel requirement suggests some flexibility may exist. The exact office location within Arlington is not specified.💼 Interview & Application Insights
Typical Process: For medical device marketing positions, interview processes typically include initial screening, marketing strategy discussions, case studies or presentations, and meetings with cross-functional stakeholders.
Key Assessment Areas:
- Marketing strategy development expertise
- Understanding of healthcare market access/reimbursement
- Data analysis capabilities
- Communication skills and stakeholder management
- Knowledge of wound care market trends
Application Tips:
- Quantify marketing impact in previous roles (revenue growth, market share gains)
- Highlight experience with healthcare product commercialization
- Demonstrate understanding of clinical, financial, and operational aspects of healthcare
- Showcase cross-functional collaboration examples
ATS Keywords: product marketing, wound care, medical device marketing, commercialization, market access, reimbursement, healthcare marketing, product lifecycle management, sales enablement, competitive analysis
ASSUMPTION: These insights are based on standard practices for medical device marketing roles and are not specifically outlined in the job listing.🛠️ Tools & Technologies
Microsoft PowerPoint, Microsoft Excel
ASSUMPTION: Beyond the explicitly mentioned Microsoft PowerPoint and Excel, medical device marketers typically use CRM systems (like Salesforce), market research platforms, data visualization tools, project management software, and content management systems. The specific tools used at Kerecis are not mentioned in the listing.👔 Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: Collaborative, detail-oriented, fast-paced, entrepreneurial environment
Self-Assessment Questions:
- Do I thrive in a fast-paced, entrepreneurial environment?
- Am I comfortable collaborating across multiple functions and teams?
- Can I balance strategic thinking with detailed execution?
- Am I comfortable viewing surgical/clinical procedures?
- Do I enjoy working closely with sales teams as internal customers?
⚠️ Potential Challenges
- Balancing upstream (technical/commercial) and downstream (sales/marketing) demands
- Managing multiple projects and product lines simultaneously
- Meeting growth targets in a competitive medical device landscape
- Adapting to healthcare market access changes (regulatory/reimbursement)
- Significant travel requirement (20-30%)
- Need to understand complex clinical and technical information
📈 Similar Roles Comparison
This Product Marketing Manager role differs from standard marketing roles by requiring specific wound care or medical device industry experience and healthcare market access knowledge. Compared to Product Manager roles, this position places stronger emphasis on downstream marketing execution and sales enablement rather than upstream product development. Unlike general healthcare marketing roles, this position requires comfort with clinical discussions and viewing medical procedures.
ASSUMPTION: This comparison is based on standard industry patterns for product marketing roles in medical devices/healthcare.📝 Sample Projects
- Developing a comprehensive launch plan for a new wound care product, including sales training materials, marketing collateral, and go-to-market strategy
- Conducting competitive analysis to identify market gaps and opportunities for product differentiation
- Creating a rationalization plan for underperforming SKUs to optimize the product portfolio
- Developing value proposition messaging that addresses clinical, financial, and operational benefits for different stakeholders
- Collaborating with Clinical Affairs to translate clinical study results into effective marketing and sales tools
❓ Key Questions to Ask During Interview
- What are the current growth objectives for the wound care product lines I would be managing, and what are the primary market challenges?
- How does Kerecis differentiate its wound care products from competitors in the market?
- What does the cross-functional collaboration process look like between Product Marketing, R&D, Clinical Affairs, and Sales?
- What marketing initiatives have been most successful for Kerecis in the wound care space?
- How are marketing performance and success measured for this role?
- What are the most significant market access challenges (regulatory/reimbursement) for the product lines I would manage?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research Kerecis: Visit their website to understand their wound care product portfolio, recent news, and company mission to tailor your application effectively.
- Optimize your resume: Incorporate key terms like "product marketing," "wound care," "commercialization," "market access," and "sales enablement" to pass ATS screening.
- Prepare a portfolio: Gather examples of marketing strategies, sales tools, or commercialization plans you've developed, particularly those showing measurable business impact.
- Highlight healthcare experience: Emphasize any wound care, medical device, or healthcare experience prominently in your application materials.
- Network: Connect with Kerecis employees on LinkedIn to gain additional insights about the company culture and products.
- Develop your market knowledge: Research current wound care market trends, reimbursement challenges, and competitive landscape to demonstrate industry understanding.