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Product Marketing Manager, Revenue

Taboola
Full-time
On-site
London, City of, United Kingdom
๐Ÿ“ฆ Product Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Product Marketing Manager, Revenue

๐Ÿ”น Company: Taboola

๐Ÿ”น Location: London, City of, United Kingdom

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ“ฆ Product Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Product Marketing Manager at Taboola, you will play a crucial role in driving the success of the company's global Publisher Business and Product Management teams. You will be the link between sales, product, marketing, and customers, responsible for transforming innovative technologies into substantial value-generating businesses used by over a billion people.

๐Ÿ“‹ Key Responsibilities

  • Drive business value and growth for Taboola's Publisher products by harnessing deep market, customer, and competitive knowledge to communicate a differentiated market position and orchestrate impactful go-to-market strategies and activities.
  • Drive planning and execution of new product launches, collaborating with cross-functional teams to support retention of existing customers and the acquisition of new customers.
  • Collaborate closely with product teams to deliver Voice of Customer feedback, develop customer use cases, and analyze competitive and market trends.
  • Collaborate with field sales teams and customers to deliver content and gather feedback.
  • Act as the primary thought leader for your product domain, training sales teams and providing product direction, priority, and positioning to marketing teams.

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Minimum 2 years of experience in Product Marketing or a related role

Skills:

  • Experience developing impactful product Go-To-Market strategies and cross-functional plans
  • Passion for product positioning and messaging, with excellent writing skills and customer communication
  • Ability to think creatively while making decisions based on data
  • Motivated self-starter who thrives in fast-paced marketing environments
  • Strong teamwork skills and proven ability to manage external resources and collaborate with other functions
  • Deep understanding of the programmatic ad tech ecosystem

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Taboola offers generous benefits like health, medical and dental coverage, a fully-stocked kitchen with free breakfast and lunches, various gym partnerships, and more.

Industry Comparison: ASSUMPTION: Based on the level of experience and responsibilities required, the salary for this role is likely to be competitive within the London-based ad tech and SaaS industries.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Taboola is a leading performance advertising technology company that empowers businesses to grow beyond search and social advertising.

Company Size: ASSUMPTION: Taboola is a sizable, established company with a global presence, based on the scope of its operations and the wide range of publisher and OEM partnerships mentioned.

Company Stage: ASSUMPTION: Taboola is likely in a growth or enterprise stage, given its market positioning and the breadth of its product offerings and customer base.

๐Ÿ“Š Role Analysis

Career Level: This role is likely targeted at mid-level or experienced product marketing professionals, given the 2+ years of experience requirement.

Reporting Structure: ASSUMPTION: The Product Marketing Manager will likely report to a senior product marketing or marketing leadership role within the organization.

Team Size/Composition: ASSUMPTION: The Product Marketing team at Taboola is likely a sizable, cross-functional team with members collaborating across various business units and customer-facing roles.

Growth Opportunities: This role offers the opportunity to gain broad experience in product marketing and potentially progress into more senior marketing or product management positions within the company.

๐ŸŒ Location & Work Environment

Office Type: ASSUMPTION: Based on the location in London, this role is likely an in-office or hybrid position, with the possibility of some remote work depending on company policies.

Geographic Context: London is a major global technology and financial hub, offering a vibrant, diverse, and cosmopolitan work environment.

Work Schedule: ASSUMPTION: The work schedule for this role is likely to be a standard full-time, office-based schedule, with some flexibility around hours and remote work depending on the company's policies.

Regional Considerations: London is a highly competitive and expensive market, so cost of living and work-life balance may be important factors for applicants to consider.

๐Ÿ’ผ Interview & Application Insights

Typical Process: The interview process for this role is likely to include a phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially executives. Candidates may also be asked to complete a practical assessment or present a case study.

Key Assessment Areas: Employers will likely evaluate candidates' product marketing expertise, strategic thinking, communication skills, ability to collaborate cross-functionally, and understanding of the ad tech industry and its dynamics.

Application Tips: Applicants should highlight their relevant product marketing experience, showcasing their ability to drive go-to-market strategies, develop positioning and messaging, and work effectively with product, sales, and marketing teams. Emphasize your understanding of the programmatic advertising ecosystem and your passion for delivering value to publisher customers.

ATS Keywords: Product marketing, ad tech, SaaS, go-to-market, positioning, messaging, cross-functional collaboration, publisher, programmatic advertising

๐Ÿ› ๏ธ Tools & Technologies

Taboola's Product Marketing Managers are expected to have a deep understanding of the programmatic ad tech ecosystem and be proficient in using a variety of marketing, sales, and analytics tools to support their work.

๐Ÿ‘” Cultural Fit Considerations

Company Values: ASSUMPTION: Based on the company's emphasis on exceptional culture, Taboola likely values innovation, collaboration, customer-centricity, and a growth mindset.

Work Style: The role seems to require a self-motivated, fast-paced, and cross-functional work style, with the ability to thrive in a dynamic marketing environment.

Self-Assessment: Applicants should consider whether they are passionate about product marketing, enjoy working in a collaborative and fast-paced setting, and are able to effectively communicate with diverse stakeholders.

โš ๏ธ Potential Challenges

The broad scope of responsibilities, need to work across multiple teams, and fast-paced nature of the role may present some challenges for candidates used to more focused or slower-paced environments. Effective time management, prioritization, and communication skills will be essential to succeed in this position.

๐Ÿ“ˆ Similar Roles Comparison

This Product Marketing Manager role is similar to other mid-level product marketing positions in the ad tech, SaaS, or digital media industries, with a focus on driving go-to-market strategies, product positioning, and customer engagement. However, the specific emphasis on publisher-focused products and the need to work closely with both product and sales teams may differentiate this role from more generalized product marketing roles.

๐Ÿ“ Sample Projects

ASSUMPTION: Based on the key responsibilities, a Product Marketing Manager at Taboola may work on projects such as:

  • Developing and executing go-to-market plans for new publisher-focused products or feature releases
  • Creating sales enablement materials, such as product demos, value propositions, and competitive battle cards, to support the sales team
  • Conducting market research and customer interviews to gather insights for product development and positioning
  • Collaborating with the marketing team to create content, such as blog posts, webinars, or customer case studies, to drive awareness and adoption of Taboola's publisher products
  • Analyzing usage data and customer feedback to identify opportunities for product enhancements or new feature development

โ“ Key Questions to Ask During Interview

  • What are the top priorities and key performance indicators for this role in the first 6-12 months?
  • How does the Product Marketing team collaborate with the Product Management and Sales teams to drive product success?
  • Can you share examples of recent product launches or go-to-market initiatives that the team has led?
  • What are the most significant challenges or opportunities facing Taboola's publisher business, and how does this role help address them?
  • Can you describe the company's culture and the typical work environment for the Product Marketing team?
  • What professional development and growth opportunities are available for someone in this role?

๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To effectively pursue this opportunity, applicants should:

  • Carefully review the job description and requirements to ensure they meet the necessary qualifications.
  • Tailor their resume and cover letter to highlight their relevant product marketing experience, industry knowledge, and fit for Taboola's culture and needs.
  • Research the company, its products, and the competitive landscape to demonstrate their understanding of the business and industry during the interview process.
  • Prepare thoughtful questions to ask during the interview that show their engagement and interest in the role and the company.
  • Be prepared to discuss their approach to cross-functional collaboration, data-driven decision-making, and driving impactful go-to-market strategies.

By following these steps, applicants can effectively position themselves as strong candidates for this Product Marketing Manager role at Taboola.