Product Marketing Manager, Operating Room
Kerecis📌 Core Information
🔹 Job Title: Product Marketing Manager, Operating Room
🔹 Company: Kerecis
🔹 Location: Arlington, Virginia, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As the Product Marketing Manager for Operating Room Brands at Kerecis, you will play a crucial role in driving the company's sales targets for medical products. You'll serve as the strategic link between technical/commercial teams and Sales/Marketing teams to increase growth and profitability of assigned brands. This position involves supporting product development, leading commercialization processes, and managing day-to-day product line activities while reporting to the Vice President of Product Management and Marketing.
📋 Key Responsibilities
Market Research & Analytics
- ✅ Analyze sales volumes and profitability at business unit, brand, and SKU levels to inform growth strategies
- ✅ Design and execute market research to gather insights on customer needs and competitive landscape
- ✅ Collaborate with Sales to understand customer buying behaviors and decision factors
Product Marketing, Training, and Sales Readiness
- ✅ Recommend strategies to leverage and establish competitive advantages for assigned brands
- ✅ Plan and execute marketing mix (product, price, channel, promotion) to maximize impact
- ✅ Serve as brand champion to create awareness of brand initiatives
- ✅ Collaborate globally to implement launch and promotion plans across channels
- ✅ Develop selling strategies, training assets, and sales tools
- ✅ Work with Clinical and Medical Affairs to produce and amplify clinical data
Portfolio & Lifecycle Management
- ✅ Recommend product development initiatives to address competitive gaps
- ✅ Rationalize offerings across segments and manage end-of-life projects
🎯 Required Qualifications
Education: Bachelor's degree in business or technical discipline (preferably Marketing, Management, or Strategy) from an accredited university
Experience: At least 5 years of Product Management or Product Marketing experience, including 3 years managing medical-, surgical-, trauma- or burn-related setting, with demonstrated experience in healthcare market access issues, pricing, reimbursement, and payer environments
Skills:
- Strong knowledge of product management & marketing practices
- Project management skills with attention to detail
- Outstanding communication and presentation abilities
- Critical thinking in fast-paced environments
- Ability to view surgical procedures and participate in clinical discussions
- Collaborative team player mentality
- Mastery of Microsoft PowerPoint and Excel
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level and specialized healthcare marketing role in the Virginia/DC metro area, compensation for this position would likely align with mid to senior-level product marketing salaries in the medical device industry, which typically range from $90,000-$135,000 annually, though this is an estimate only.
📌 Applicant Insights
🔍 Company Context
Industry Position: Kerecis is a medical device company specializing in regenerative technologies, particularly using fish skin and fatty acids for tissue regeneration and protection.
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the global collaboration mentioned and established VP-level reporting structure, Kerecis appears to be a growth-stage company with an established market presence in the medical device and wound care sector, likely mid-sized with multinational operations.
📊 Role Analysis
Career Level: Mid to Senior-level (based on 5+ years experience requirement)
Reporting Structure: Reports to the Vice President of Product Management and Marketing
Team Size/Composition: Not specified
Growth Opportunities: Not specified
ASSUMPTION: This role likely involves cross-functional leadership with potential growth paths toward senior marketing leadership positions. The position appears to have significant autonomy in managing assigned brands while working within the broader marketing organization.
🌍 Location & Work Environment
Office Type: In-office (listing states "based in a Kerecis office")
Geographic Context: Arlington, Virginia is part of the Washington DC metropolitan area, a hub for healthcare policy, government contractors, and healthcare technology companies
Work Schedule: Full-time with 20-30% travel to conferences, symposia, customer facilities, and internal company events
Regional Considerations: Arlington offers excellent public transportation, high cost of living, and proximity to government healthcare agencies like FDA, which may be relevant for a medical device marketing role
💼 Interview & Application Insights
Typical Process: For healthcare marketing roles at this level, expect initial screening, marketing-focused interviews, potentially a case study or presentation, and meeting with cross-functional stakeholders
Key Assessment Areas: Strategic marketing thinking, healthcare market knowledge, analytical capabilities, cross-functional collaboration skills, and experience with medical devices or surgical products
Application Tips: Highlight experience with product launches in medical environments, quantifiable marketing results, and ability to translate clinical benefits into commercial strategies
ATS Keywords: product marketing, medical device, healthcare marketing, operating room, surgical products, market access, reimbursement, clinical marketing, product lifecycle management, launch strategy
ASSUMPTION: These insights are based on standard industry practices for medical device marketing positions of similar seniority, not specifically stated interview processes at Kerecis.
🛠️ Tools & Technologies
- Microsoft PowerPoint and Excel (explicitly mentioned)
- CRM systems
- Marketing automation platforms
- Analytics tools
- Project management software
ASSUMPTION: Beyond Microsoft Office proficiency which is explicitly required, the other tools represent standard technologies used in healthcare product marketing but are not specifically mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Collaboration, accuracy, entrepreneurial thinking, and customer-centricity appear to be valued
Work Style: Fast-paced, detail-oriented, collaborative, with ability to work across departments and geographies
Self-Assessment: Consider whether you thrive in environments requiring:
- Cross-functional collaboration
- Comfort with medical/clinical settings (viewing surgical procedures)
- Detail orientation while maintaining strategic vision
- Ability to manage multiple simultaneous projects
- Travel requirements (20-30%)
ASSUMPTION: These cultural elements are inferred from requirements for collaboration, entrepreneurial environment mentions, and the emphasis on accuracy, teamwork, and cross-functional work.
⚠️ Potential Challenges
- Balancing upstream (technical/developmental) and downstream (sales/marketing) stakeholder needs
- Managing multiple product lines and brands simultaneously
- Navigating complex healthcare market access issues including regulations and reimbursement
- Viewing surgical procedures may be uncomfortable for some candidates
- Significant travel requirements (20-30%)
ASSUMPTION: These challenges are inferred from the job responsibilities and healthcare market complexities typical of medical device product marketing roles.
📈 Similar Roles Comparison
This Product Marketing Manager role differs from general marketing positions by its deep focus on medical/surgical products and market access issues. Compared to pure Product Management roles in medical devices, this position places greater emphasis on commercialization, market research, and sales enablement. The role appears to blend strategic product marketing with elements of product management and lifecycle oversight.
ASSUMPTION: This comparison is based on standard healthcare industry role definitions and the specific responsibilities outlined in the listing.
📝 Sample Projects
- Conducting market research to identify unmet needs in operating room settings and translating findings into product requirements
- Developing comprehensive launch plans for new surgical products
- Creating sales enablement materials that communicate clinical value propositions
- Performing portfolio analysis to identify rationalization opportunities and managing SKU obsolescence
- Collaborating with Clinical Affairs to develop case studies highlighting product efficacy
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- What are the current priorities for the Operating Room product lines, and what market challenges are these products facing?
- How does Kerecis measure success for the Product Marketing Manager role in the short and long term?
- What is the typical collaboration process between Product Marketing and other departments like R&D, Sales, and Clinical Affairs?
- Can you describe the product development and launch process at Kerecis and how Product Marketing influences each stage?
- What are the most significant market access or reimbursement challenges for Kerecis products in the current healthcare environment?
ASSUMPTION: These questions are suggested based on the role's responsibilities and would help candidates evaluate fit while demonstrating relevant knowledge of healthcare product marketing.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight healthcare marketing experience, particularly in surgical or medical device settings
- Prepare specific examples of marketing initiatives that impacted sales growth in healthcare environments
- Review Kerecis products and technologies to understand their unique value propositions
- Incorporate keywords from the job description into your application materials
- If you have experience with healthcare market access, reimbursement, or clinical marketing, emphasize these specialized skills
- Prepare to discuss specific examples of cross-functional collaboration in medical product development and launches
- Consider reaching out to current or former Kerecis employees on professional networking sites to learn more about the company culture