Product Marketing Manager, Operating Room
Kerecis📌 Core Information
🔹 Job Title: Product Marketing Manager, Operating Room
🔹 Company: Kerecis
🔹 Location: Arlington, Virginia, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
The Product Marketing Manager for Operating Room Brands at Kerecis serves as a pivotal connection between technical/commercial teams and Sales/Marketing departments. This role is instrumental in driving growth and profitability for assigned medical product brands. The position involves supporting strategic planning, translating customer needs into product requirements, leading commercialization processes, and managing day-to-day product line activities. Based in a Kerecis office, this position reports to the Vice President of Product Management and Marketing.
ASSUMPTION: This role is focused specifically on operating room medical products based on the job title and description, though the exact product lines are not specified in the original listing.
📋 Key Responsibilities
Market Research & Analytics
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✅ Analyze sales volumes and profitability at business unit, brand, and SKU levels to inform strategies for revenue growth and cost reduction
✅ Design and execute market research to gather insights on customer needs, competitor activities, and market factors
✅ Collaborate with Sales to understand customer needs, buying behaviors, and competitive landscape
Product Marketing, Training, and Sales Readiness
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✅ Recommend strategies and tactics to leverage competitive advantages for assigned brands
✅ Plan and execute marketing mix to maximize impact
✅ Champion brands to create awareness of initiatives including launches and pricing changes
✅ Collaborate globally to implement comprehensive launch and promotion plans across channels
✅ Develop selling strategies, training assets, and sales tools
✅ Work with Clinical and Medical Affairs to produce and amplify clinical data
Portfolio & Lifecycle Management
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✅ Recommend product development initiatives to address competitive gaps or customer needs
✅ Rationalize product offerings and manage end-of-life projects
🎯 Required Qualifications
Education: Bachelor's degree in a business or technical discipline, preferably Marketing, Management, or Strategy from an accredited university
Experience: At least 5 years of Product Management or Product Marketing experience, including 3 years managing medical-, surgical-, trauma- or burn-related setting
Skills:
- Strong knowledge of product management & marketing practices
- Project management abilities with attention to accuracy and deadlines
- Outstanding communication skills, including presentation abilities
- Critical thinking in fast-paced environments
- Ability to view surgical procedures and participate in clinical discussions
- Collaborative team-oriented attitude
- Mastery of Microsoft PowerPoint and Excel
- Demonstrated experience with market access issues, pricing, reimbursement, and healthcare payer environments
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Product Marketing Manager roles in the medical device industry in the Arlington, VA area typically offer competitive compensation packages that may include healthcare benefits, retirement plans, and performance-based bonuses, but specific details were not provided in this listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Kerecis is a medical technology company focused on tissue regeneration products using fish skin and other materials.
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the global collaboration mentioned and the structured marketing department with a VP of Product Management and Marketing, Kerecis appears to be an established growth-stage company in the medical device/biotechnology sector rather than an early-stage startup.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports to the Vice President of Product Management and Marketing
Team Size/Composition: Not specified
Growth Opportunities: Not specifically mentioned
ASSUMPTION: This appears to be a mid to senior-level role based on the required experience (5+ years), strategic responsibilities, and direct reporting to a VP-level executive. The role likely offers growth potential into senior product marketing or product management positions.
🌍 Location & Work Environment
Office Type: In-office (described as "based in a Kerecis office")
Geographic Context: Arlington, Virginia is part of the Washington D.C. metropolitan area, offering proximity to regulatory agencies like the FDA, numerous healthcare systems, and research institutions.
Work Schedule: Not specifically mentioned, presumed standard full-time
Regional Considerations: 20-30% travel expected to conferences, symposia, customer facilities, and internal company events
ASSUMPTION: While the role is described as based in a Kerecis office, the substantial travel component (20-30%) suggests this is not a fully remote position and will require regular in-person presence.
💼 Interview & Application Insights
Typical Process: Medical device marketing roles typically involve multiple interview rounds including screening calls, panel interviews with marketing team members, and possibly presentations on marketing strategies.
Key Assessment Areas: Product marketing expertise, healthcare market knowledge, strategic thinking, communication skills, cross-functional collaboration abilities, and technical understanding of medical products.
Application Tips: Highlight experience with product launches, cross-functional collaboration, and any specific medical/surgical product marketing experience. Demonstrate understanding of healthcare market access challenges.
ATS Keywords: product marketing, medical devices, surgical products, commercialization, market research, sales enablement, product lifecycle management, healthcare marketing, product strategy, market access, medical product marketing
ASSUMPTION: These insights are based on standard industry practices for similar positions in medical device companies and are not specifically outlined in the job posting.
🛠️ Tools & Technologies
Microsoft PowerPoint and Excel (explicitly mentioned)
ASSUMPTION: While not explicitly mentioned, product marketing managers in medical device companies typically use CRM systems (like Salesforce), project management tools, market research platforms, and digital marketing analytics tools. Knowledge of healthcare-specific platforms like claims databases or market access tools may also be valuable.
👔 Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: The listing emphasizes collaboration, cross-functional work, hands-on execution, and a fast-paced entrepreneurial environment.
Self-Assessment: Candidates should consider:
- Am I comfortable in a fast-paced, detail-oriented environment?
- Do I enjoy cross-functional collaboration between technical and commercial teams?
- Am I able to balance strategic thinking with hands-on execution?
- Am I comfortable viewing surgical procedures and discussing clinical topics?
- Do I work well as a team player who prioritizes organizational interests?
ASSUMPTION: Based on the job description's emphasis on collaboration, entrepreneurial environment, and connection between technical and commercial aspects, Kerecis appears to value adaptability, cross-functional teamwork, and a balance of strategic and tactical execution.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution across multiple responsibilities
- Managing the 20-30% travel requirement alongside office-based responsibilities
- Navigating potentially complex healthcare market access issues including regulatory and reimbursement factors
- Coordinating among multiple stakeholders globally while maintaining timely execution
- The role requires both business acumen and comfort with clinical/surgical environments
ASSUMPTION: These challenges are inferred from the responsibilities and requirements listed in the job description and represent potential considerations rather than confirmed difficulties.
📈 Similar Roles Comparison
This Product Marketing Manager role differs from standard marketing positions by its deep integration with both product development and sales enablement. Unlike pure Product Management roles, which might focus more on development roadmaps, this position emphasizes commercialization, market positioning, and sales support. Compared to general healthcare marketing roles, this position requires specific expertise in operating room settings and comfort with clinical procedures and discussions.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas highlighted in the job description.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing and executing the launch plan for a new operating room product line
- Creating a sales enablement toolkit for addressing common competitor objections
- Conducting SKU rationalization analysis to improve portfolio profitability
- Collaborating with Clinical Affairs to develop impactful case studies demonstrating product efficacy
- Designing market research to assess unmet needs in specific surgical specialties
- Creating training programs to help sales teams effectively position products against competitors
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed and typical activities for a product marketing manager in the medical device industry.
❓ Key Questions to Ask During Interview
- What are the key growth objectives for the operating room product lines in the next 12-24 months?
- How does the marketing team collaborate with R&D and Sales to ensure product-market fit?
- What are the biggest market challenges facing these product lines currently?
- How does Kerecis measure success for the Product Marketing Manager role?
- What are the most important initiatives this role would be responsible for in the first 90 days?
- How does the company approach market access challenges in different geographic regions?
ASSUMPTION: These questions are suggested based on the role type and industry and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Tailor your resume to highlight your experience in product marketing within healthcare/medical devices
2. Ensure you include key ATS terms like "product marketing," "medical devices," "commercialization," and "market access"
3. Prepare specific examples that demonstrate your experience in the three key responsibility areas: Market Research & Analytics, Product Marketing & Sales Readiness, and Portfolio Management
4. Research Kerecis products and their position in the regenerative medicine/wound care market
5. Prepare to discuss your experience collaborating with both technical/R&D teams and commercial/sales teams
6. If you meet most but not all qualifications, consider applying anyway while highlighting your transferable skills
7. Connect with current or former Kerecis employees on LinkedIn to gain additional insights about the company culture