Product Marketing Manager, Operating Room
Kerecis📌 Core Information
🔹 Job Title: Product Marketing Manager, Operating Room
🔹 Company: Kerecis
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
The Product Marketing Manager for Operating Room Brands serves as a critical link between technical, commercial, sales, and marketing teams at Kerecis. This role drives growth and profitability for assigned medical product brands through strategic planning, market research, product commercialization, and portfolio management. The position requires collaboration with multiple stakeholders to translate customer needs into product requirements and execute effective marketing strategies across the product lifecycle.
ASSUMPTION: Based on the description, this appears to be a mid-to-senior level marketing role that bridges product development and sales in a medical device company specializing in surgical/operating room products.
📋 Key Responsibilities
Market Research & Analytics
✅ Analyze sales volumes and profitability at business unit, brand, and SKU levels to inform growth strategies
✅ Design and execute market research to gather insights on customer needs and competitive landscape
✅ Understand customer buying behavior, decision factors, and competitor strengths to inform marketing strategies
Product Marketing, Training & Sales Readiness
✅ Develop strategies and tactics that leverage competitive advantages for assigned brands
✅ Plan and execute marketing mix (product, price, channel, promotion) to maximize impact
✅ Act as brand champion to create awareness of brand initiatives internally and externally
✅ Collaborate globally to implement comprehensive launch and promotion plans across channels
✅ Develop selling strategies, positioning, training assets, and sales tools
✅ Work with Clinical and Medical Affairs to produce and amplify clinical data through various formats
Portfolio & Lifecycle Management
✅ Recommend product development initiatives to address gaps and customer needs
✅ Rationalize product offerings and manage end-of-life projects as needed
✅ Manage day-to-day product line activities (sales tools, packaging changes, SKU rationalization, pricing)
🎯 Required Qualifications
Education: Bachelor's degree in business or technical discipline, preferably Marketing, Management, or Strategy from an accredited university
Experience: At least 5 years of Product Management or Product Marketing experience, including 3 years managing medical-, surgical-, trauma- or burn-related setting; demonstrated experience with market access issues, pricing, reimbursement, and healthcare payer environments
Skills:
- Strong working knowledge of product management & marketing practices
- Project management abilities with attention to detail and deadlines
- Outstanding communication and presentation skills
- Critical thinking and ability to assess complex situations
- Ability to view surgical/clinical procedures and participate in clinical discussions
- Collaborative team player with customer-service orientation
- Mastery of Microsoft PowerPoint and Excel
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Medical device product marketing manager positions in the Minneapolis area typically offer competitive salaries ranging from $100,000-$145,000 depending on experience level, with standard benefits packages including healthcare, retirement plans, and potential bonus structures based on product performance.
📌 Applicant Insights
🔍 Company Context
Industry Position: Kerecis is a medical device company specializing in tissue regeneration solutions, with a focus on products for operating rooms and surgical settings.
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the global collaboration mentioned and established market access considerations, Kerecis appears to be a growth-stage medical device company with an established presence in the surgical/OR product space. The company likely has multiple product lines with international distribution.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports to the Vice President of Product Management and Marketing
Team Size/Composition: Not specified
Growth Opportunities: Not specified
ASSUMPTION: This role likely sits at a key junction between product development and commercialization teams, suggesting opportunities for growth into either senior product marketing roles or potential advancement into product management or marketing leadership positions. The exposure to multiple stakeholders indicates valuable career development potential.
🌍 Location & Work Environment
Office Type: In-office (based in a Kerecis office)
Geographic Context: Minneapolis is a major medical device hub with companies like Medtronic, Boston Scientific, and 3M Healthcare having significant presence, making it a strong location for healthcare marketing professionals.
Work Schedule: Full-time, standard business hours with 20-30% travel required
Regional Considerations: Minneapolis offers a strong healthcare ecosystem with numerous medical device professionals, healthcare systems, and research institutions that provide networking and collaboration opportunities.
ASSUMPTION: While the role requires being based in a Kerecis office, the 20-30% travel requirement suggests regular attendance at medical conferences, customer site visits, and internal company events, indicating a balance of office work and field engagement.
💼 Interview & Application Insights
Typical Process: Medical device marketing roles typically involve multiple interview rounds, starting with an HR screening, followed by interviews with the hiring manager and team members, and potentially a presentation or case study related to product marketing strategy.
Key Assessment Areas: Product marketing expertise, healthcare industry knowledge, strategic thinking, cross-functional collaboration skills, communication abilities, and understanding of clinical/surgical environments.
Application Tips: Highlight specific examples of successful product launches or marketing campaigns in medical/surgical settings, demonstrate understanding of healthcare market access issues, and showcase ability to translate clinical benefits into compelling value propositions.
ATS Keywords: product marketing, medical device, operating room, surgical, market research, commercialization, product lifecycle, sales enablement, healthcare marketing, clinical marketing, medical marketing, pricing strategy, product management
ASSUMPTION: These insights are based on standard practices in the medical device industry for similar marketing roles, as specific interview processes were not detailed in the job description.
🛠️ Tools & Technologies
Microsoft PowerPoint, Microsoft Excel, Customer Relationship Management (CRM) systems, Market research tools, Product lifecycle management systems
ASSUMPTION: While only PowerPoint and Excel are explicitly mentioned, medical device marketing roles typically require familiarity with CRM platforms (like Salesforce), market research tools, and product lifecycle management systems to effectively execute responsibilities mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Based on the description, Kerecis appears to value collaboration, customer-centricity, and commercial excellence.
Work Style: Collaborative, detail-oriented, fast-paced, entrepreneurial environment that requires cross-functional teamwork and the ability to balance strategic thinking with hands-on execution.
Self-Assessment: Candidates should consider their comfort with:
- Working in close collaboration with sales teams as internal customers
- Operating in a potentially fast-paced, entrepreneurial environment
- Balancing strategic initiatives with detail-oriented execution
- Viewing surgical procedures and participating in clinical discussions
- Traveling 20-30% of the time for conferences and customer engagements
ASSUMPTION: The cultural elements are inferred from descriptions of the work environment as "fast-paced, entrepreneurial" and the emphasis on being a "positive and collaborative team player" who prioritizes organizational interests and works closely with sales teams.
⚠️ Potential Challenges
The role requires balancing strategic planning with detailed execution across multiple stakeholders (upstream technical, commercial teams, downstream sales and marketing). Managing the diverse set of responsibilities spanning market research, sales enablement, and portfolio management may present workload challenges. The need to understand both clinical/technical aspects and commercial/financial considerations requires versatility and continuous learning.
ASSUMPTION: These potential challenges are identified based on the breadth of responsibilities described and the cross-functional nature of the role, which typically requires navigating different priorities and stakeholder needs.
📈 Similar Roles Comparison
This Product Marketing Manager role focuses specifically on Operating Room brands, which differentiates it from generalist product marketing positions. Compared to traditional Product Marketing roles, this position requires deeper healthcare industry knowledge, clinical understanding, and familiarity with medical procedures. Unlike Product Management roles that may focus more on product development, this position emphasizes commercialization, marketing execution, and sales enablement. The role combines elements of both Marketing Communications and Product Management, serving as a bridge between technical and commercial teams.
ASSUMPTION: This comparison is based on standard industry patterns in medical device companies where product marketing serves as a critical link between R&D/product development and commercial/sales functions.
📝 Sample Projects
- Developing a comprehensive launch plan for a new operating room device, including market positioning, sales training materials, and marketing collateral
- Conducting competitive analysis to identify gaps in current product offerings and recommending product enhancements
- Creating a SKU rationalization strategy to optimize product portfolio and improve supply chain efficiency
- Collaborating with Clinical Affairs to develop case studies and white papers highlighting product efficacy in surgical settings
- Analyzing sales data to identify opportunities for pricing adjustments or targeted marketing campaigns
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical activities for a product marketing manager in the medical device industry.
❓ Key Questions to Ask During Interview
- What are the current priorities for the Operating Room product lines, and what challenges is Kerecis looking to address with this role?
- How does Kerecis approach the balance between global marketing strategies and regional/market-specific adaptations?
- What metrics will be used to evaluate success in this role during the first 6-12 months?
- Can you describe how the product marketing team collaborates with R&D, clinical affairs, and sales teams throughout the product lifecycle?
- What are the growth opportunities for this role as Kerecis continues to evolve in the market?
- How does the company approach product marketing differently from competitors in the operating room/surgical space?
ASSUMPTION: These questions are suggested based on common considerations for product marketing roles in medical device companies and may need adaptation for the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Customize your resume with relevant keywords from the job description, particularly highlighting experience with medical/surgical products, marketing strategy development, and cross-functional collaboration.
2. Prepare a portfolio of relevant product marketing examples from your experience, especially those involving medical devices or healthcare products.
3. Research Kerecis thoroughly, including their current product lines, recent news, competitive landscape, and market position in tissue regeneration.
4. Identify relevant achievements that demonstrate your ability to drive product growth, collaborate across teams, and develop effective marketing strategies in healthcare settings.
5. Prepare to discuss your experience with the healthcare payer environment, reimbursement strategies, and how you've successfully navigated market access challenges.
6. Consider connections in your network who might work at Kerecis or similar medical device companies in the Minneapolis area who could provide insights or referrals.