Product Marketing Manager, Operating Room
Kerecis📌 Core Information
🔹 Job Title: Product Marketing Manager, Operating Room
🔹 Company: Kerecis
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As the Product Marketing Manager for Operating Room Brands at Kerecis, you'll be a pivotal connector between technical/commercial teams and Sales/Marketing to drive growth and profitability for assigned brands. You'll translate customer needs into product requirements, lead commercialization processes, and manage day-to-day product line activities while serving as the brand champion both internally and externally.
ASSUMPTION: Based on the role description, this position appears to be a mid to senior-level marketing role specific to medical products used in operating room settings.
📋 Key Responsibilities
Market Research & Analytics
- ✅ Analyze sales volumes and profitability at business unit, brand, and SKU levels to inform growth strategies
- ✅ Design and execute market research to gather insights on customer needs and market factors
- ✅ Collaborate with Sales to understand customer buying behavior and decision factors
Product Marketing, Training & Sales Readiness
- ✅ Recommend strategies to leverage competitive advantages for assigned brands
- ✅ Plan and execute effective marketing mix (product, price, channel, promotion)
- ✅ Act as brand champion to create awareness of brand initiatives
- ✅ Collaborate globally to implement comprehensive launch and promotion plans
- ✅ Develop selling strategies, training assets, and sales tools
- ✅ Work with Clinical and Medical Affairs to produce and amplify clinical data
Portfolio & Lifecycle Management
- ✅ Recommend product development initiatives to address gaps or unmet needs
- ✅ Rationalize offerings across segments and manage end-of-life projects
🎯 Required Qualifications
Education: Bachelor's degree in business or technical discipline (preferably Marketing, Management, or Strategy) from an accredited university
Experience:
- At least 5 years of Product Management or Product Marketing experience
- Including 3 years managing medical-, surgical-, trauma- or burn-related setting
- Demonstrated experience with market access issues, pricing, reimbursement, and healthcare payer environments
Skills:
- Strong knowledge of product management & marketing practices
- Project management capabilities with attention to detail
- Outstanding communication and presentation skills
- Critical thinking in fast-paced environments
- Ability to view surgical procedures and participate in clinical discussions
- Collaborative team orientation
- Mastery of Microsoft PowerPoint and Excel
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Medical device marketing positions at this level in the Minneapolis area typically offer competitive compensation packages that may include performance bonuses, healthcare benefits, retirement plans, and possibly equity depending on company structure. However, since specific details are not provided, candidates should inquire during the application process.
📌 Applicant Insights
🔍 Company Context
Industry Position: Kerecis is a medical technology company specializing in regenerative tissue products, particularly using fish skin for wound care and tissue reconstruction.
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the global nature of the role and the sophisticated product marketing requirements, Kerecis appears to be a growing company in the medical device/biotechnology sector with an established market presence. The company likely has multiple product lines with the Operating Room brands representing a strategic growth area.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports to the Vice President of Product Management and Marketing
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly stated
ASSUMPTION: This role likely serves as a bridge between technical teams and commercial functions, suggesting potential career growth paths toward either senior marketing leadership or product management leadership. The strategic nature of the position indicates it could be a stepping stone to director-level positions.
🌍 Location & Work Environment
Office Type: In-office (based in a Kerecis office)
Geographic Context: Minneapolis is a major hub for medical device and healthcare companies, including major players like Medtronic, Boston Scientific, and 3M Healthcare.
Work Schedule: Not specified, presumed full-time standard business hours
Regional Considerations: Minneapolis offers a strong healthcare industry network and talent pool with relatively manageable cost of living compared to coastal biotech hubs.
Travel Requirements: 20-30% travel to conferences, symposia, customer facilities, and internal company events
ASSUMPTION: While the role is office-based, the significant travel component suggests flexibility will be required. The Minneapolis location provides access to a robust medical device ecosystem.
💼 Interview & Application Insights
Typical Process: Medical device marketing roles typically involve multiple interview rounds, including initial HR screening, hiring manager interview, potential presentation of marketing strategies, and panel interviews with cross-functional stakeholders.
Key Assessment Areas:
- Marketing strategy development experience
- Understanding of clinical/surgical environments and medical terminology
- Track record of successful product commercialization
- Data analysis capabilities for market insights
- Cross-functional collaboration skills
Application Tips:
- Highlight specific medical/surgical products marketed and quantifiable results
- Showcase understanding of healthcare reimbursement and market access challenges
- Demonstrate experience bridging technical/clinical information into marketing materials
- Emphasize experience with product lifecycle management
ATS Keywords: product marketing, medical device marketing, operating room, surgical products, market access, reimbursement, product lifecycle, commercialization, healthcare marketing, sales enablement, clinical marketing
ASSUMPTION: These insights are based on standard interview practices in the medical device industry and may vary based on Kerecis's specific hiring processes.
🛠️ Tools & Technologies
The job explicitly mentions proficiency with Microsoft PowerPoint and Excel. Other tools likely relevant to this role include:
- CRM systems (likely Salesforce)
- Market research platforms
- Marketing automation systems
- Project management software
- Data analytics tools
ASSUMPTION: While only Microsoft Office tools are explicitly mentioned, the responsibilities described would typically require familiarity with modern marketing technology stack components. Specific platforms may vary by company.
👔 Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: The role description emphasizes collaboration, cross-functional teamwork, and a fast-paced entrepreneurial environment. The position requires someone who can work closely with Sales as an "internal customer."
Self-Assessment Questions:
- Are you comfortable balancing detailed analytical work with strategic marketing planning?
- Can you effectively build relationships across technical, clinical, and commercial teams?
- Are you comfortable in medical/surgical settings and discussing clinical procedures?
- Do you thrive in entrepreneurial environments requiring initiative and adaptability?
- Can you handle regular travel (20-30%) while maintaining office responsibilities?
ASSUMPTION: Based on the role description mentioning "entrepreneurial environment" and the emphasis on cross-functional collaboration, the company culture likely values adaptability, initiative, and team-oriented approaches.
⚠️ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Balancing strategic planning with hands-on execution and detail-oriented activities
- Managing expectations and relationships between technical/R&D teams and commercial teams
- Navigating complex healthcare regulations, reimbursement landscapes, and market access issues
- Maintaining effective communication and project momentum with 20-30% travel requirements
- Adapting marketing strategies to potentially different stakeholders (surgeons, hospital administrators, payers)
ASSUMPTION: These potential challenges are inferred from the job responsibilities and the typical demands of marketing roles in medical device companies. Individual experiences may vary based on team structure and company priorities.
📈 Similar Roles Comparison
This Product Marketing Manager role differs from related positions in the following ways:
- vs. Product Manager: More focus on commercial strategy and marketing execution rather than product development
- vs. Marketing Communications Manager: More technical/product-specific focus and deeper involvement in product strategy
- vs. Brand Manager: More direct involvement with sales enablement and technical product aspects
- vs. Market Research Manager: Broader responsibility beyond research, including strategy implementation
ASSUMPTION: This comparison is based on standard role definitions in the medical device industry. Kerecis may have unique role structures that differ from these generalizations.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Developing a comprehensive launch plan for a new operating room product, including sales training materials, marketing collateral, and KPI tracking
- Conducting competitive analysis to identify product enhancement opportunities and collaborating with R&D to implement improvements
- Creating a portfolio rationalization strategy to optimize product offerings and phase out underperforming SKUs
- Developing whitepaper and case study content in collaboration with clinical teams to highlight product efficacy and support reimbursement strategies
- Analyzing sales data to identify growth opportunities and implementing targeted marketing campaigns to address specific market segments
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in medical device product marketing. Actual projects may vary based on company priorities and product lifecycle stage.
❓ Key Questions to Ask During Interview
- What are the current strategic priorities for the Operating Room brands portfolio?
- How is success measured for this role in the first 6-12 months?
- What are the key challenges currently facing the Operating Room brands in the marketplace?
- How does the product marketing function collaborate with R&D, clinical affairs, and sales teams?
- What is the current stage in the lifecycle for the main products this role would manage?
- What resources are available for market research and competitive intelligence gathering?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews. They reflect common areas of interest for product marketing positions in medical device companies.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this opportunity with Kerecis, consider these action steps:
- Optimize your resume: Ensure your resume highlights relevant medical device marketing experience, emphasizing the keywords noted above. Quantify achievements where possible.
- Prepare your LinkedIn profile: Update your profile to reflect your relevant experience in healthcare/medical device marketing and product management.
- Research Kerecis: Visit the company website to understand their product portfolio, recent news, and company mission. Pay particular attention to their operating room product lines.
- Connect with network: Reach out to connections in the Minneapolis medical device community who might have insights about Kerecis.
- Prepare for interviews: Be ready to discuss specific examples of product marketing initiatives you've led, particularly those involving clinical products or healthcare stakeholders.
- Portfolio preparation: Consider preparing relevant examples of marketing materials, sales tools, or strategy documents you've developed (being mindful of confidentiality from previous employers).