🔹 Job Title: Product Marketing Manager - NL
🔹 Company: ScreenPoint Medical
🔹 Location: Nijmegen, Gelderland, Netherlands
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
ScreenPoint Medical is seeking a Product Marketing Manager to lead the strategic positioning and market success of Transpara, their AI-powered breast cancer detection solution. This role combines healthcare domain expertise with marketing strategy to drive adoption and revenue growth for their innovative medical technology. Working cross-functionally, you'll craft compelling messaging and develop campaigns that connect with healthcare stakeholders while driving business results.
ASSUMPTION: This is a full-time position based on the comprehensive nature of responsibilities and the strategic level of the role. While not explicitly stated, the description's scope suggests a permanent, full-time commitment.
Education: Not specified
Experience: 5+ years of product marketing experience in healthcare, medical SaaS, or AI-driven technologies
Skills:
Preferred Skills:
ASSUMPTION: While no specific education degree is mentioned, the role's specialized nature suggests that a bachelor's degree in marketing, business, or healthcare-related field would be expected as a minimum requirement.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Product Marketing Manager roles in healthcare/medical technology in the Netherlands typically offer competitive salaries aligned with the specialized expertise required. The European healthcare technology sector generally provides comprehensive benefits including healthcare, pension, paid time off, and professional development opportunities.
Industry Position: ScreenPoint Medical is a leading company in breast image analysis and machine learning applications in healthcare. Their flagship product, Transpara, improves breast cancer survival rates through early detection technology.
Company Size: Not specified
Company Stage: Described as "fast-growing" suggesting a scale-up or growth stage company
ASSUMPTION: Based on the description of "ambitious and fast-growing team," ScreenPoint Medical appears to be in a growth phase, likely a scale-up company that has established its core product and is now focused on market expansion. The sophisticated nature of their AI healthcare product suggests they have secured significant funding and have a substantial technical team.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Part of an "ambitious and fast-growing team who help you develop your career further"
ASSUMPTION: This position likely reports to a Marketing Director, CMO, or possibly directly to the CEO in a smaller organization. The role appears to be a key strategic position that would interface with product, sales, and clinical teams, suggesting cross-functional leadership responsibilities.
Office Type: Based in the Netherlands, likely in-office with some travel required
Geographic Context: Nijmegen is a university city in the eastern Netherlands, known for its academic and research institutions, including Radboud University and its associated medical center
Work Schedule: Not specified
Regional Considerations: The Netherlands offers strong work-life balance, excellent public transportation, and an international business environment where English is widely spoken
ASSUMPTION: While the listing mentions the role is "based in the Netherlands," it includes travel requirements to customer sites and conferences, suggesting a primarily office-based role with flexibility for business travel.
Typical Process: Application review, initial screening, marketing-specific interviews, potentially a presentation or case study demonstrating marketing strategy capabilities, and final interviews with leadership team
Key Assessment Areas: Healthcare industry knowledge, strategic marketing thinking, content development skills, cross-functional collaboration abilities, and experience with marketing technology tools
Application Tips: Emphasize measurable marketing results from previous roles, highlight healthcare and AI experience, showcase content examples and campaign strategies
ATS Keywords: product marketing, healthcare marketing, medical technology, AI, Transpara, breast cancer detection, go-to-market strategy, value proposition, radiology, mammography, PACS, B2B marketing, content marketing, sales enablement, marketing automation, HubSpot, Salesforce
ASSUMPTION: These insights are based on standard practices for senior marketing roles in healthcare technology companies. The listing mentions a background check as part of the application process but doesn't detail the full interview sequence.
ASSUMPTION: While only HubSpot, Salesforce, and Marketo are explicitly mentioned, product marketing roles typically require familiarity with content management systems, digital analytics tools, and presentation software. The preferred graphic design experience suggests potential use of design software.
Company Values: Innovation in healthcare, improving patient outcomes through technology, ambitious growth mindset
Work Style: Self-motivated, analytical, strategic yet hands-on, collaborative across departments
Self-Assessment:
ASSUMPTION: The company values are inferred from their product focus on improving breast cancer survival rates and the description of an "ambitious and fast-growing team." The emphasis on working across departments suggests a collaborative culture.
The role spans multiple marketing disciplines (GTM strategy, content creation, campaign management, analytics, media relations) requiring versatile skills and potential context-switching. The specialized healthcare AI focus demands continuous learning about complex medical technologies. Balancing strategic planning with hands-on execution could be demanding in a fast-growth environment.
ASSUMPTION: These challenges are inferred from the wide scope of responsibilities listed and the specialized nature of healthcare technology marketing. Fast-growing companies often require adaptability and comfort with changing priorities.
This Product Marketing Manager role differs from general marketing positions by its deep focus on healthcare AI technology and product-specific strategies. Unlike purely digital marketing roles, it requires substantial industry expertise in radiology/mammography. Compared to product marketing in consumer sectors, this position demands greater technical understanding and stakeholder management across healthcare systems. The role combines elements of product marketing, content strategy, and healthcare communications.
ASSUMPTION: This comparison is based on standard distinctions between marketing specializations and the healthcare-specific requirements outlined in the job listing.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in healthcare technology marketing. They represent probable initiatives but are not specifically mentioned in the job description.
ASSUMPTION: These questions are suggested based on the healthcare technology context and product marketing focus of the role. They aim to demonstrate the candidate's strategic thinking and understanding of the specific challenges in medical AI marketing.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To apply for this position, use the application button provided in the original job listing. Prior to applying: