Product Marketing Manager, New Use Cases
DoorDash USA📌 Core Information
🔹 Job Title: Product Marketing Manager, New Use Cases
🔹 Company: DoorDash USA
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As the Product Marketing Manager for the Going Out team at DoorDash, you'll drive the marketing strategy for one of the company's newest and most promising initiatives focused on building in-person connections between merchants and consumers. This role sits at the intersection of growth, brand, and operations, requiring you to define and execute marketing strategies that communicate the value of the Going Out program, drive customer conversion, and increase engagement while acting as the voice of the customer in product development.
ASSUMPTION: This is a full-time position based on the comprehensive responsibilities and the nature of the role at a Fortune 500 company, though the job type wasn't explicitly stated in the listing.
📋 Key Responsibilities
✅ Operate as the "CMO" of DoorDash's Going Out initiative, a nascent 0 to 1 product bet
✅ Serve as the voice of the customer, deeply understanding their pain points and being a go-to marketing expert
✅ Define strategy to test and launch new Going Out features and benefits
✅ Drive ongoing engagement with current Going Out customers
✅ Lead cross-functionally across Brand, Creative, Retention, and Performance Marketing teams
✅ Collaborate with product management, strategy, operations, analytics, and finance teams
✅ Build and own marketing campaigns to drive conversion
✅ Track primary metrics across functions and report progress to organization and senior leaders
✅ Stay current on marketing best practices, cultural trends, and competitive landscape
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: 6+ years of professional experience in marketing (corporate or startup environment)
Skills:
- Fluency across the marketing mix and understanding marketing principles
- B2C marketing experience
- Ability to connect with people, build relationships, and influence without authority
- Strategic business mindset with ability to find trends in data
- Creative and collaborative problem-solving abilities
- Extraordinary bias for action, dependability, self-motivation, and ability to multi-task
- Track record of driving and measuring business success through marketing
- Experience with campaign experimentation (A/B, multivariate tests)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Comprehensive health benefits mentioned, with reference to "great compensation packages"
Industry Comparison: Not specified
ASSUMPTION: Based on the location (San Francisco) and the senior nature of this role (6+ years experience required), compensation is likely competitive for the tech industry in the Bay Area. Product Marketing Managers with this level of experience in San Francisco typically command salaries in the upper range for marketing professionals, reflecting the high cost of living and competitive tech job market.
📌 Applicant Insights
🔍 Company Context
Industry Position: DoorDash is a leading player in the food delivery and local commerce space, focusing on last-mile delivery technology that connects consumers with local businesses.
Company Size: Fortune 500 company
Company Stage: Established growth company with resources to invest in new initiatives
ASSUMPTION: While the exact company size isn't mentioned, DoorDash is referred to as a "Fortune 500 company" in the listing, indicating it's a large, established organization. The company appears to be in a growth stage, investing in new initiatives like the "Going Out" program.
📊 Role Analysis
Career Level: Senior/Management level
Reporting Structure: Not specified, but likely reports to a Director or VP of Marketing
Team Size/Composition: Working within the Going Out team, which has been established for less than a year
Growth Opportunities: Significant growth potential as you'll be shaping strategy for a new initiative from the ground up, with visibility to executive leadership
ASSUMPTION: Based on the 6+ years experience requirement and the strategic nature of the role, this appears to be a senior-level position. The reporting structure isn't explicitly stated, but given the responsibility to present to the executive team, this role likely reports to a senior marketing leader. The listing mentions this is a nascent team working on a problem for less than a year, suggesting early-stage development with growth potential.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: San Francisco is a major tech hub with a high concentration of technology companies and startups, and is known for its high cost of living.
Work Schedule: Not specified
Regional Considerations: San Francisco offers a vibrant tech ecosystem with networking opportunities and access to innovation, balanced by high housing costs and competitive job market.
ASSUMPTION: The work arrangement (in-office, hybrid, or remote) is not specified in the listing. Given DoorDash's headquarters is in San Francisco and the cross-functional nature of this role, there may be an expectation for at least some in-office presence, but this is an assumption.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at tech companies like DoorDash, the interview process typically includes initial screening, multiple rounds of interviews with marketing team members and cross-functional partners, possibly a case study or marketing presentation, and final executive interviews.
Key Assessment Areas: Strategic thinking, marketing execution capabilities, cross-functional collaboration skills, data-driven decision making, creative problem solving, and leadership potential.
Application Tips: Highlight experience with new product launches, cross-functional leadership, consumer marketing campaigns, and measurable marketing results. Demonstrate both strategic thinking and hands-on execution capabilities.
ATS Keywords: product marketing, B2C marketing, campaign management, growth marketing, consumer marketing, A/B testing, multivariate testing, marketing strategy, customer insights, cross-functional leadership
ASSUMPTION: These insights are based on standard interview processes for similar roles in the tech industry, not on DoorDash-specific information.
🛠️ Tools & Technologies
While specific tools aren't mentioned in the listing, product marketing managers in tech companies typically work with:
- Marketing automation platforms (Marketo, HubSpot)
- CRM systems (Salesforce)
- Analytics tools (Google Analytics, Amplitude, Mixpanel)
- A/B testing platforms (Optimizely)
- Project management tools (Asana, Monday, Jira)
- Collaboration tools (Slack, G Suite)
ASSUMPTION: These tools are commonly used in product marketing roles at technology companies but aren't explicitly mentioned in the job listing. Actual tools used may vary.
👔 Cultural Fit Considerations
Company Values: DoorDash emphasizes leadership at all levels, a bias for action ("doers"), continuous learning, customer obsession, and collaborative teamwork.
Work Style: Fast-paced, entrepreneurial environment that values strategic thinking, creativity, collaboration, and action orientation.
Self-Assessment: Consider if you thrive in:
- An environment that combines startup energy with enterprise resources
- Roles requiring both strategic thinking and tactical execution
- Situations where you need to influence across multiple teams
- Environments where you need to move quickly while using data to inform decisions
- Positions where you advocate for customer needs
⚠️ Potential Challenges
Based on the job description, potential candidates should consider:
- Building marketing strategies for a very new initiative (less than a year old) may involve ambiguity and rapid evolution
- The role requires balancing strategic leadership with hands-on execution across multiple workstreams
- Need to influence and collaborate across many teams without direct authority
- Working on a new "0 to 1" bet means proving value and navigating uncertainty
- High visibility to executive leadership may bring additional pressure to demonstrate results
ASSUMPTION: These challenges are inferred from the job description and the nature of working on new initiatives in large organizations. Individual experiences may vary.
📈 Similar Roles Comparison
This Product Marketing Manager role differs from other similar positions in several ways:
- Compared to Growth Marketing roles: More focus on product positioning and customer understanding, less on pure acquisition metrics
- Compared to Brand Marketing roles: More direct connection to product features and conversion, not solely focused on brand building
- Compared to standard PMM roles: Higher emphasis on building something new ("0 to 1") with startup-like energy within an established company
- Compared to Consumer Marketing roles: More involvement in product development, not just marketing existing offerings
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific details in this job listing.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing and executing the go-to-market strategy for a new "Going Out" feature that drives in-store restaurant visits
- Creating a customer segmentation framework to identify and target the most promising users for the Going Out program
- Designing and analyzing A/B tests to optimize in-app messaging that promotes Going Out benefits
- Building comprehensive cross-channel marketing campaigns to increase program awareness and adoption
- Collaborating with product teams to refine features based on customer feedback and marketing insights
- Developing an executive presentation that demonstrates program impact and future growth opportunities
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical product marketing activities for similar roles.
❓ Key Questions to Ask During Interview
- "What are the key success metrics for the Going Out program, and how have they evolved since the team was formed?"
- "What have been the biggest challenges in communicating the value of Going Out to customers so far?"
- "How does the Going Out initiative align with DoorDash's broader strategy and business objectives?"
- "Can you describe how marketing, product, and operations teams collaborate on this initiative?"
- "What learnings from early tests have shaped the current direction of the Going Out program?"
- "How much autonomy does the team have in testing new approaches versus following established DoorDash marketing playbooks?"
ASSUMPTION: These questions are suggested based on the information in the job listing and may need to be adapted for specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Research DoorDash's Going Out program: Look for any public information about this initiative to demonstrate your interest and preparation
- Tailor your resume: Highlight experiences with new product marketing initiatives, cross-functional leadership, and measurable marketing results
- Prepare your narrative: Be ready to discuss how you've influenced product development through marketing insights
- Optimize for ATS: Incorporate key terms from the job description like "product marketing," "B2C marketing," "campaign experimentation," and "cross-functional collaboration"
- Portfolio preparation: Have examples ready of marketing campaigns you've led, particularly those that drove measurable business outcomes
- Connect with current employees: Reach out to DoorDash marketing team members on LinkedIn to learn more about the company culture and Going Out initiative