🔹 Job Title: Product Marketing Manager, Financial Services
🔹 Company: ServiceNow
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
As a Product Marketing Manager for Financial Services at ServiceNow, you will be at the forefront of defining and articulating the company's value proposition for the financial services industry. You'll bridge the gap between ServiceNow's platform capabilities and the unique needs of financial institutions, creating compelling narratives that drive engagement and adoption. This role combines strategic marketing expertise with deep industry knowledge to fuel ServiceNow's growth in the financial services sector.
ASSUMPTION: Based on the description mentioning "individual contributor role," I've assumed this is not a management position despite the "Manager" title, which is common in product marketing where "Manager" often refers to the function rather than supervising others.
Education: Bachelor's degree or equivalent experience
Experience: 6+ years of technology product marketing experience with a majority focused on marketing to financial services firms
Skills:
Travel Requirements: Up to 15% travel to support sales efforts and industry events
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: While specific compensation details aren't provided, product marketing manager roles in the tech industry for financial services in Austin typically offer competitive compensation packages given the specialized nature of the role and ServiceNow's position as a Fortune 500 partner.
Industry Position: ServiceNow is a global market leader in intelligent cloud-based platforms that connect people, systems, and processes. The company serves over 8,100 customers, including 85% of the Fortune 500®.
Company Size: Large enterprise with global presence
Company Stage: Established market leader with continued growth focus
ASSUMPTION: Company size is inferred from the description mentioning "global market leader" and its extensive Fortune 500 customer base, suggesting a well-established enterprise rather than a growth-stage company.
Career Level: Mid to Senior level
Reporting Structure: Reports to the Senior Director, Industry Marketing
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement within the broader marketing organization, particularly in industry-focused roles
ASSUMPTION: The career level is inferred based on the 6+ years experience requirement and the individual contributor nature of the role reporting to a Senior Director, suggesting this is a mid to senior-level position with considerable autonomy and expertise expectations.
Office Type: Not explicitly specified, though travel requirements suggest some in-person work is expected
Geographic Context: Austin is a growing tech hub with a strong financial services presence and a relatively lower cost of living compared to coastal tech centers
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: Austin offers a vibrant tech community with many networking opportunities in both technology and financial services sectors
ASSUMPTION: The listing mentions "work personas (flexible, remote, or required in office)" but doesn't specify which applies to this role. Given the spokesperson and collaboration aspects of the role, it likely has some in-person requirements but may offer flexibility.
Typical Process: Initial screening, portfolio/case study review, panel interviews with marketing team and cross-functional stakeholders, presentation of marketing strategy or concept
Key Assessment Areas: Industry knowledge of financial services, strategic marketing thinking, communication skills, collaborative approach, storytelling abilities, technical understanding of ServiceNow's platform
Application Tips: Highlight specific financial services marketing experience, demonstrate understanding of cloud technology value propositions, showcase content development samples, and emphasize experience with cross-functional collaboration
ATS Keywords: product marketing, financial services marketing, value proposition, marketing strategy, AI technology, customer messaging, sales enablement, market positioning, industry marketing, technology marketing
ASSUMPTION: These insights are based on standard hiring practices for product marketing roles in the technology sector, particularly for positions focused on specific industries like financial services.
ASSUMPTION: While specific tools aren't mentioned beyond ServiceNow's own products, these are standard technologies used in enterprise product marketing roles. The job explicitly mentions AI experience, suggesting familiarity with AI-powered marketing tools would be beneficial.
Company Values: Innovation, making work better for everyone, collaboration, excellence, and a balance of ambition ("hungry") with humility ("humble")
Work Style: Collaborative, action-oriented, with a focus on thought leadership and commitment to excellence
Self-Assessment:
ASSUMPTION: Company values are inferred from the job description's mention of "thought leadership, action-orientation, commitment to excellence and incredible teamwork" as well as the requirement to be "both hungry and humble."
ASSUMPTION: These challenges are inferred from the breadth of responsibilities described in the job listing and are common in product marketing roles that bridge industry expertise with technology marketing.
This Product Marketing Manager role differs from general Product Marketing roles by its specific focus on financial services. It's more specialized than a general Technology Marketing Manager position but broader than a Financial Services Solutions Consultant. Compared to Industry Marketing Managers in other sectors, this role likely requires deeper financial regulatory knowledge and understanding of banking/insurance operations.
ASSUMPTION: This comparison is based on standard differentiation between product marketing roles across industries and the specific financial services focus mentioned in this job description.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical product marketing activities in the financial services technology sector.
ASSUMPTION: These questions are suggested based on the role type and industry focus, and may need adaptation depending on the specific interview context and stage.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.