🔹 Job Title: Product Marketing Manager, Financial Services
🔹 Company: ServiceNow
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
The Product Marketing Manager, Financial Services role is a key position on the Industry Marketing team at ServiceNow, a global market leader in innovative cloud-based technology. In this role, you will be responsible for defining compelling value propositions for ServiceNow's products and solutions in the financial services industry, driving growth and deeper engagement with this important customer segment.
Education: Bachelor's degree or equivalent experience
Experience: 6+ years of technology product marketing experience, with a majority of time spent marketing to financial services firms
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION: The compensation for this role is likely competitive with industry standards for Product Marketing Managers in the financial services sector in the Austin, Texas area, considering the required experience and responsibilities.
Industry Position: ServiceNow is a global market leader in innovative cloud-based technology, serving over 8,100 customers, including 85% of the Fortune 500®.
Company Size: ASSUMPTION: As a global market leader with a significant customer base, ServiceNow is likely a large enterprise-level organization.
Company Stage: ASSUMPTION: Given its market leadership position, ServiceNow is likely in the growth or enterprise stage of its lifecycle.
Career Level: ASSUMPTION: This role is likely at the mid-to-senior level, given the 6+ years of required experience in technology product marketing.
Reporting Structure: ASSUMPTION: The Product Marketing Manager, Financial Services role reports to the Sr. Director of Industry Marketing.
Team Size/Composition: ASSUMPTION: The Product Marketing team at ServiceNow is likely a larger, cross-functional team responsible for marketing to various industry verticals.
Growth Opportunities: ASSUMPTION: This role may provide opportunities for career advancement within the Product Marketing or Industry Marketing functions at ServiceNow, or potentially into other marketing leadership positions.
Office Type: ASSUMPTION: This role is likely based in a hybrid or in-office work environment, as the job description mentions up to 15% travel to support sales efforts and industry events.
Geographic Context: ASSUMPTION: Austin, Texas is a major tech hub, known for its vibrant startup ecosystem and growing population of tech professionals.
Work Schedule: ASSUMPTION: The work schedule for this role is likely standard for a full-time product marketing position, with occasional travel to support sales and industry events.
Regional Considerations: ASSUMPTION: As a tech hub, the Austin, Texas area may offer a favorable cost of living and quality of life for candidates compared to other major metropolitan areas.
Typical Process: ASSUMPTION: The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially an executive stakeholder.
Key Assessment Areas: ASSUMPTION: Employers may evaluate candidates' industry knowledge, strategic thinking, communication skills, collaboration abilities, and proven track record of driving results in product marketing.
Application Tips: ASSUMPTION: Applicants should highlight their experience in financial services product marketing, demonstrating a deep understanding of the industry's challenges and how they can leverage ServiceNow's solutions to address them. They should also emphasize their ability to work cross-functionally and drive growth through strategic marketing initiatives.
ATS Keywords: ASSUMPTION: Relevant keywords for this role may include "product marketing", "financial services", "industry marketing", "go-to-market strategy", "content creation", "stakeholder management", and "sales enablement".
ASSUMPTION: Candidates for this role may be expected to have experience with common product marketing tools and platforms, such as CRM systems, marketing automation software, data analytics tools, presentation software, and social media/community management platforms.
Company Values: ASSUMPTION: ServiceNow's values likely include a focus on innovation, customer-centricity, collaboration, and a commitment to making the world of work better for everyone.
Work Style: ASSUMPTION: The role may require a balance of strategic thinking, hands-on execution, and strong stakeholder management skills in a fast-paced, dynamic environment.
Self-Assessment: Applicants should consider whether they thrive in a collaborative, high-growth environment, are adept at translating complex technical concepts into compelling value propositions, and possess the drive to make a tangible impact on the financial services industry.
ASSUMPTION: The broad scope of responsibilities, the need to work cross-functionally, and the expectation to act as a spokesperson for ServiceNow's products and solutions may present potential challenges for candidates.
ASSUMPTION: This Product Marketing Manager, Financial Services role is similar to other industry-focused product marketing positions in the tech industry, where professionals are responsible for defining value propositions, developing go-to-market strategies, and driving growth within specific customer segments.
ASSUMPTION: Potential projects for this role may include:
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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