🔹 Job Title: Product Marketing Manager
🔹 Company: Synack
🔹 Location: Boulder, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
As a Product Marketing Manager at Synack, you'll be responsible for developing and executing marketing strategies for Synack's Penetration Testing as a Service (PTaaS) platform. You'll own positioning, messaging, and go-to-market initiatives to drive growth in the cybersecurity market. Working cross-functionally with Product, Engineering, Finance, Sales, and other Marketing teams, you'll translate technical capabilities into compelling value propositions that resonate with security professionals.
ASSUMPTION: Based on the job description, this is a mid to senior-level marketing position focused on B2B cybersecurity products, requiring both technical understanding and marketing expertise.
Education: Bachelor's degree required; MBA is a plus
Experience: 3+ years of B2B product marketing experience
Skills:
Salary Range: $80,000 - $110,000
Benefits: Equity and comprehensive benefits package (details available through employer code: synack)
Industry Comparison: This compensation range aligns with industry standards for Product Marketing Manager positions in the cybersecurity sector in Boulder, Colorado, which typically range from $75,000-$120,000 depending on experience level.
ASSUMPTION: The industry comparison is based on typical compensation ranges for similar roles in the cybersecurity industry in the Boulder area, considering the cost of living and competitive tech market in Colorado.
Industry Position: Synack is a cybersecurity company specializing in Penetration Testing as a Service (PTaaS). Their platform has identified over 71,000 exploitable vulnerabilities and serves Global 2000 companies and U.S. government agencies in a FedRAMP Moderate Authorized environment.
Company Size: Not explicitly stated
Company Stage: Growth-stage company focused on expansion in the cybersecurity market
ASSUMPTION: Based on their Global 2000 customer base and FedRAMP authorization, Synack appears to be a well-established growth-stage company in the cybersecurity space, though exact size is not mentioned in the listing.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement in product marketing leadership or expansion into broader marketing strategy roles
ASSUMPTION: The career level is inferred from the 3+ years experience requirement and the strategic responsibilities outlined. Growth opportunities are assumed based on the company's growth trajectory and the cross-functional nature of the role.
Office Type: Not specified
Geographic Context: Boulder, Colorado is a growing tech hub with a high quality of life, outdoor recreation opportunities, and a vibrant startup ecosystem. The area has a relatively high cost of living compared to national averages.
Work Schedule: Not specified
Regional Considerations: Boulder offers excellent work-life balance with outdoor activities and a strong tech community, but housing costs are high relative to many other markets.
ASSUMPTION: Work environment details are not specified in the listing. Geographic context is based on general knowledge of the Boulder tech ecosystem.
Typical Process: For Product Marketing Manager roles in cybersecurity companies, the interview process typically includes initial screening, portfolio review, technical marketing assessment, and cross-functional team interviews.
Key Assessment Areas: Strategic thinking, marketing creativity, technical aptitude, communication skills, and cross-functional collaboration abilities.
Application Tips: Highlight experience with positioning technical products, demonstrate understanding of cybersecurity buyer personas, and showcase previous GTM strategy successes with measurable results.
ATS Keywords: product marketing, B2B marketing, go-to-market strategy, cybersecurity, penetration testing, positioning, messaging, competitive analysis, sales enablement, customer advocacy, market research
ASSUMPTION: These insights are based on standard industry practices for similar roles in cybersecurity and B2B technology companies.
While specific tools aren't mentioned, Product Marketing Managers in cybersecurity companies typically work with:
ASSUMPTION: These tools represent industry-standard platforms commonly used in B2B product marketing roles but aren't explicitly mentioned in the job listing.
Company Values: Security, innovation, customer-centricity, and diversity are emphasized values based on the job description.
Work Style: Collaborative with cross-functional teams, analytical, creative, and detail-oriented.
Self-Assessment:
ASSUMPTION: Company values are inferred from statements about security commitment, innovation focus, and the explicit diversity statement. Work style is derived from the responsibilities and qualifications outlined.
This role may present several challenges:
ASSUMPTION: These challenges are inferred based on the nature of product marketing in cybersecurity and the specific responsibilities outlined in the job description.
This Product Marketing Manager role at Synack differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific requirements outlined in this job description.
Based on the responsibilities listed, projects might include:
ASSUMPTION: These project examples are illustrative based on the listed responsibilities and typical product marketing activities in cybersecurity companies.
ASSUMPTION: These questions are suggested based on typical product marketing role considerations and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.