🔹 Job Title: Product Marketing Manager
🔹 Company: Visa
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
Visa Open Banking Solutions is seeking a Product Marketing Manager to drive key growth initiatives for Open Banking Solutions and A2A (Account-to-Account) Payments. This strategic role involves developing and executing full-funnel B2B marketing strategies, creating sales enablement materials, and managing partner marketing to increase client acquisition and product adoption. You'll work cross-functionally to translate business objectives into impactful marketing plans that contribute directly to Visa's mission of modernizing A2A payments.
ASSUMPTION: This role appears to be mid-to-senior level based on the years of experience required and the strategic nature of the responsibilities. The position likely interfaces with both technical and business stakeholders given its focus on payments technology.
Education: Bachelor's degree required; Advanced degree (Masters, MBA, JD, MD) or PhD can substitute for some years of experience
Experience: Minimum 5 years of relevant work experience with a Bachelor's degree; or 2+ years with an Advanced degree; or 0 years with a PhD
Skills:
Salary Range: $119,100.00 to $190,400.00 USD per year, with potential additional sales incentives
Benefits: Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program
Industry Comparison: This compensation range aligns with or slightly exceeds industry averages for Product Marketing Manager roles in the San Francisco Bay Area, reflecting the high cost of living and competitive tech job market.
ASSUMPTION: The compensation is competitive for the San Francisco market based on published salary data for similar roles in fintech and payments companies in this geographic area.
Industry Position: Visa is a world leader in digital payments and technology, facilitating over 259 billion payment transactions annually across more than 200 countries and territories.
Company Size: Large enterprise with global operations
Company Stage: Established industry leader
ASSUMPTION: While exact employee count isn't mentioned, Visa is a publicly-traded global corporation with thousands of employees worldwide, putting it firmly in the enterprise category.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement within Visa's marketing organization or product teams given the strategic nature of the role and exposure to key business initiatives
ASSUMPTION: This role likely reports to a Marketing Director or Senior Manager given its scope and strategic nature. The role provides excellent visibility across the organization due to its cross-functional collaboration requirements.
Office Type: Hybrid (combination of remote and in-office work)
Geographic Context: San Francisco is a major global tech hub with a high concentration of fintech companies and a high cost of living. The city offers excellent career networking opportunities within the payments and technology sectors.
Work Schedule: Varies based on department needs
Regional Considerations: San Francisco has excellent public transportation, though commuting can be challenging. The Bay Area offers a diverse, innovation-driven culture with access to world-class amenities.
ASSUMPTION: The specific number of in-office days is not stated but will be confirmed by the hiring manager according to the listing. San Francisco tech companies typically require 2-3 days in office for hybrid roles.
Typical Process: For roles at this level at Visa, candidates can typically expect a phone screen with HR, followed by interviews with the hiring manager and team members, possibly a case study or marketing presentation, and final rounds with senior stakeholders.
Key Assessment Areas: Strategic thinking, marketing execution capabilities, collaboration skills, understanding of B2B marketing in financial services/payments, and ability to translate complex products into compelling marketing messages.
Application Tips: Highlight experience with sales enablement, partner marketing, and digital campaign management. Showcase examples of successful B2B marketing initiatives and measurable results from previous roles.
ATS Keywords: B2B marketing, product marketing, payments, fintech, sales enablement, partner marketing, go-to-market, account-based marketing, digital marketing, SEO, marketing strategy
ASSUMPTION: These insights are based on standard interview processes for product marketing roles at large financial technology companies like Visa.
While specific tools aren't mentioned in the listing, product marketing managers in fintech typically work with:
ASSUMPTION: These tools are standard in B2B product marketing roles and specifically relevant to the responsibilities listed, though they're not explicitly mentioned in the job description.
Company Values: Visa emphasizes connecting the world through innovative, convenient, reliable, and secure payment solutions. The company states its purpose as "uplift everyone, everywhere by being the best way to pay and be paid."
Work Style: Collaborative, strategic, and execution-oriented. The role requires someone who can think strategically while also "rolling up their sleeves" to execute, suggesting a balance of planning and hands-on implementation.
Self-Assessment: Candidates should consider:
ASSUMPTION: These cultural elements are inferred from the company description and role requirements, suggesting Visa values both innovation and practical execution.
Based on the job description, potential candidates should consider:
ASSUMPTION: These challenges are potential considerations based on the nature of the role and company, not definitive claims about difficulties in the position.
This Product Marketing Manager role at Visa differs from similar roles in these ways:
ASSUMPTION: This comparison is based on standard industry patterns for similar roles in financial technology and enterprise B2B companies.
In this role, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical projects for product marketing managers in fintech.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews, depending on the interviewer and stage of the process.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.