🔹 Job Title: Product Marketing Manager
🔹 Company: Visa
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
Visa Open Banking Solutions is seeking a Product Marketing Manager to drive growth initiatives for Open Banking Solutions and Account-to-Account (A2A) Payments. This role focuses on developing and executing B2B marketing strategies to support revenue generation and product adoption. The position represents an opportunity to directly impact Visa's efforts in modernizing A2A payments through strategic marketing initiatives, sales enablement, and partner relationship management.
ASSUMPTION: Based on the description, this appears to be a mid-to-senior level marketing role focused specifically on Visa's Open Banking Solutions division, requiring a blend of technical knowledge and marketing expertise.
✅ Lead sales enablement strategy to accelerate client-facing team impact and communicate product value
✅ Produce sales materials including product sell sheets, pitch decks, FAQs, demos, videos, and technical slides
✅ Develop content for account-based marketing campaigns in collaboration with agency partners and stakeholders
✅ Support product and feature launches by building marketing toolkits and implementing go-to-market tactics
✅ Manage partner and reseller marketing strategy to increase client acquisition and product adoption
✅ Develop website presence aligned with marketing goals, including content updates and SEO strategies
✅ Manage the marketing budget and assist with annual planning processes
Education: Bachelor's Degree required; Advanced degree (Masters, MBA, JD, MD) or PhD can substitute for some experience
Experience: Minimum 5 years of relevant work experience with a Bachelor's Degree, or 2+ years with an Advanced degree, or 0 years with a PhD
Skills:
Salary Range: $132,300 to $191,800 USD per year, potentially including sales incentives
Benefits: Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program
Industry Comparison: This compensation range aligns with typical product marketing manager roles in the fintech sector in the San Francisco market, which tends to offer competitive salaries due to the high cost of living and specialized nature of financial technology expertise.
Industry Position: Visa is a global leader in digital payments, operating one of the world's largest payment processing networks connecting consumers, merchants, financial institutions, and government entities.
Company Size: Large enterprise with thousands of employees worldwide
Company Stage: Established corporation that continues to innovate in the payments space, particularly in emerging technologies like open banking
ASSUMPTION: Company size and stage are based on Visa's public profile as a well-established global payments technology company. The focus on Open Banking suggests a strategic investment in newer payment technologies to maintain market leadership.
Career Level: Mid to Senior level
Reporting Structure: Not explicitly stated
Team Size/Composition: Not specified
Growth Opportunities: Potential to grow within Visa's marketing organization with expanded responsibility for product lines or broader marketing strategy
ASSUMPTION: Career level is determined by the required experience (5+ years) and responsibilities. Growth opportunities are inferred based on the strategic nature of the role within a large organization that typically offers advancement paths in product marketing, broader marketing leadership, or product management.
Office Type: Hybrid (combination of remote and office work)
Geographic Context: San Francisco is a major technology hub with a high concentration of fintech companies, offering networking opportunities but with a high cost of living
Work Schedule: Varies based on department needs
Regional Considerations: San Francisco has strict labor laws including the referenced consideration of criminal histories consistent with Article 49 of the San Francisco Police Code
ASSUMPTION: The hybrid nature is explicitly stated in the listing. Work schedule flexibility is based on the statement "Work Hours: Varies upon the needs of the department."
Typical Process: Initial screening, technical marketing assessment, panel interviews with marketing team and cross-functional stakeholders, final interview with senior leadership
Key Assessment Areas: Marketing strategy development, product knowledge, communication skills, campaign execution experience, collaborative approach, problem-solving abilities
Application Tips: Highlight experience with B2B marketing in fintech or payments, emphasize cross-functional collaboration, showcase measurable results from previous campaigns, and demonstrate understanding of financial services marketing regulations
ATS Keywords: B2B marketing, product marketing, sales enablement, account-based marketing, fintech, payments, open banking, A2A payments, partner marketing, campaign management, martech
ASSUMPTION: These insights are based on industry standards for product marketing roles in enterprise financial services companies. The actual process may vary based on Visa's specific hiring practices.
Content management systems, marketing automation platforms, analytics tools, CRM systems, SEO tools, digital marketing platforms, presentation software, project management tools
ASSUMPTION: These tools represent industry-standard marketing technologies typically required in B2B product marketing roles. The specific platforms used at Visa are not mentioned in the listing.
Company Values: Innovation, collaboration, strategic thinking, results orientation, flexibility, appropriate urgency
Work Style: Highly collaborative with cross-functional teams, strategic yet execution-focused, self-motivated with ability to manage multiple priorities
Self-Assessment:
ASSUMPTION: Company values and work style are inferred from the job description's emphasis on strategic thinking, collaboration, and a results-oriented mindset. The listing specifically mentions a "highly strategic and collaborative role."
The role involves balancing multiple priorities across sales enablement, partner marketing, and product launches. Travel is required 5-10% of the time, which may involve coordinating with global teams across time zones. Working in fintech requires navigating complex regulatory environments. The hybrid work model requires effective self-management of in-office and remote work.
ASSUMPTION: These challenges are inferred from the diverse responsibilities listed and the nature of marketing within the financial services industry, which typically involves compliance considerations and coordination across global markets.
This Product Marketing Manager role at Visa is more specialized than general marketing positions, focusing specifically on open banking and A2A payments. Compared to product marketing roles in other industries, this position likely requires deeper financial services knowledge. Unlike pure product management roles, this position emphasizes marketing strategy and execution rather than product development. Compared to consumer marketing roles, this B2B position requires understanding of more complex purchase decisions and longer sales cycles.
ASSUMPTION: This comparison is based on standard differences between B2B product marketing in financial services versus other marketing specializations.
ASSUMPTION: These projects are illustrative examples derived directly from the responsibilities outlined in the job description.
ASSUMPTION: These questions are suggested based on the strategic nature of the role and would demonstrate thoughtful consideration of the business context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.