Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Veritree

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for product releases and planting project launches
• Conducting market research to understand customer needs and market trends
• Collaborating with internal teams to drive product adoption and engagement
• Creating and optimizing marketing content to drive lead generation and customer engagement
• Managing multi-channel marketing campaigns and analyzing their performance

ASSUMPTION: This role requires a strong background in product marketing, with a focus on go-to-market strategy, positioning, and sales enablement. The ideal candidate will have experience in a SaaS company and be comfortable working in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for product releases and planting project launches

✅ Conduct market research to understand customer needs, market trends, and the competitive landscape

✅ Collaborate with the Product Team to understand product capabilities and translate them into compelling marketing materials

✅ Collaborate with Planting Partners and Operations to understand project opportunities, updates, and outcomes, and translate them into compelling marketing materials

✅ Build content and train the Sales Team on messaging around new solutions, releases, and projects

✅ Create and optimize marketing content—including case studies, webinars, and blog posts—to drive lead generation and customer engagement

✅ Work with the broader Marketing Team to develop and manage multi-channel marketing campaigns to drive product awareness and adoption

✅ Analyze and report on the performance of marketing campaigns, using data to drive continuous improvement and optimization

✅ Work closely with the Revenue Team to develop sales enablement materials such as presentations, product demos, and FAQs

✅ Research, build, and iterate approaches to the pricing of Veritree’s various platform offerings for planting partners, resellers, and corporate partners

ASSUMPTION: The role requires a mix of strategic thinking, analytical skills, and strong communication abilities. The ideal candidate will be comfortable working with cross-functional teams and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of applicable experience in a product marketing role, preferably for a SaaS company

Required Skills:

• Proven ability to develop and execute go-to-market strategies, including sales enablement
• Proficiency with marketing automation tools and CRM systems (e.g., HubSpot)
• Strong analytical skills and experience with data-driven marketing
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred Skills:

• Experience in the environmental or climate tech industry
• Fluency in French or Spanish

ASSUMPTION: While not explicitly stated, experience in the environmental or climate tech industry may be beneficial but is not required. Fluency in a second language is a plus but not a requirement for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 CAD per year

Benefits:

• Extended healthcare plan
• Generous paid days off
• Ability to work remotely
• Opportunities for training and development
• Employee discounts at tentree

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with 5-10 years of experience in Canada. The final salary offer will be based on the candidate's qualifications, job-related skills, and relevant experience.

📌 Applicant Insights

🔍 Company Context

Industry: Veritree operates in the environmental services industry, specifically focusing on climate tech and verified restoration efforts. The company is part of a growing market of businesses dedicated to combating climate change and promoting sustainability.

Company Size: Veritree is a small company with 11-50 employees, which means applicants can expect a close-knit, collaborative work environment with ample opportunities for growth and impact.

Founded: Veritree was founded in 2021, making it a relatively new company with a clear mission and a strong focus on innovation and growth.

Company Description:

• Veritree is an award-winning climate tech start-up based in Vancouver, BC
• The company's technology measures and verifies the impact of global restoration efforts from the ground up
• Veritree is on a mission to plant 1 billion verified trees by 2030 with its community of businesses, planting organizations, and consumers

Company Specialties:

• Verified restoration projects
• Corporate partnerships for global restorative impact
• Digital experiences for corporate partners to showcase their restorative impact

Company Website: https://www.veritree.com/

ASSUMPTION: Veritree's focus on verified restoration projects and corporate partnerships sets it apart in the environmental services industry. The company's commitment to transparency and authenticity is evident in its mission and approach to business.

📊 Role Analysis

Career Level: The Product Marketing Manager role is a mid-level position, reporting directly to the Head of Marketing. This role offers opportunities for growth and leadership within the marketing team.

Reporting Structure: The Product Marketing Manager will report to the Head of Marketing and work closely with various internal teams, including Product, Sales, Customer Success, Planting Partners, and Operations.

Work Arrangement: This role is remote-friendly, with the ability to work from home or in the Vancouver office. The work arrangement is flexible, with a focus on results and collaboration.

Growth Opportunities:

• As a small and growing company, Veritree offers ample opportunities for professional growth and development
• The Product Marketing Manager role is a critical function within the marketing team, with the potential to expand and evolve as the company grows
• Strong performance in this role could lead to opportunities for leadership or expanded responsibilities within the marketing team

ASSUMPTION: The Product Marketing Manager role at Veritree is well-positioned for growth and impact, given the company's focus on innovation and expansion in the climate tech industry.

🌍 Location & Work Environment

Office Type: Veritree has a small office in Vancouver, BC, but the company is remote-friendly, with many employees working from home or other locations.

Office Location(s): Vancouver, BC

Geographic Context:

• Vancouver is a vibrant, multicultural city located on the west coast of Canada
• The city is known for its natural beauty, with easy access to mountains, forests, and the ocean
• Vancouver has a mild, oceanic climate, with warm, dry summers and cool, wet winters

Work Schedule: The Product Marketing Manager role has a flexible work schedule, with a focus on results and collaboration. The role may require occasional travel to attend industry events or meet with partners and clients.

ASSUMPTION: The remote-friendly work environment at Veritree offers applicants the flexibility to work from home or in the Vancouver office, with a focus on results and collaboration. The geographic context of Vancouver provides a unique and appealing work environment for those who enjoy the outdoors and a vibrant urban setting.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Marketing
• In-depth interview with the Head of Marketing and a representative from the Product Team
• Final interview with the CEO and/or other senior leadership
• Background check and reference check

Key Assessment Areas:

• Product marketing experience and go-to-market strategy development
• Analytical skills and data-driven decision-making
• Collaboration and communication skills, both written and verbal
• Cultural fit and alignment with Veritree's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and go-to-market strategy successes
• Be prepared to discuss your approach to market research and data analysis in the context of product marketing
• Demonstrate your ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously
• Showcase your passion for Veritree's mission and commitment to verified restoration projects

ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Sales Enablement, Analytical Skills, Data-Driven Marketing, Project Management, Collaboration, Content Creation, Marketing Automation, CRM Systems, Cross-Functional Programs, Marketing Campaigns, Customer Engagement, Pricing Strategy

ASSUMPTION: The interview process for the Product Marketing Manager role at Veritree is designed to assess the candidate's product marketing experience, analytical skills, and cultural fit. Applicants should be prepared to discuss their approach to market research, data analysis, and collaboration with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot)
• CRM systems (e.g., HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Product Marketing Manager role at Veritree requires proficiency in marketing automation tools and CRM systems, as well as experience with project management and data analysis tools. Familiarity with content creation tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Authenticity
• Collaboration
• Innovation
• Impact

Work Style:

• Results-driven and data-informed
• Collaborative and cross-functional
• Adaptable and responsive to change
• Passionate about Veritree's mission and commitment to verified restoration projects

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
• Do you share Veritree's commitment to transparency, authenticity, and verified restoration projects?
• Are you passionate about driving impact and innovation in the climate tech industry?

ASSUMPTION: The ideal candidate for the Product Marketing Manager role at Veritree will be a strong cultural fit, with a passion for the company's mission and a commitment to its values. Applicants should be comfortable working in a fast-paced, collaborative environment and be able to manage multiple projects simultaneously.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment with limited resources and tight deadlines
• Balancing multiple projects and priorities, often with competing timelines and stakeholders
• Adapting to a rapidly evolving market and competitive landscape in the climate tech industry
• Managing a remote or hybrid team, with the challenges of virtual communication and collaboration

ASSUMPTION: The Product Marketing Manager role at Veritree presents unique challenges and opportunities, given the company's fast-paced, startup environment and commitment to verified restoration projects. Applicants should be comfortable working in a dynamic, adaptable environment and be able to manage multiple projects and priorities effectively.

📈 Similar Roles Comparison

• The Product Marketing Manager role at Veritree is similar to other product marketing roles in the tech industry, with a focus on go-to-market strategy, sales enablement, and customer engagement
• However, Veritree's focus on verified restoration projects and corporate partnerships sets it apart in the environmental services industry
• Compared to other roles in the climate tech industry, the Product Marketing Manager role at Veritree offers a unique opportunity to drive impact and innovation in the verified restoration space

ASSUMPTION: While the Product Marketing Manager role at Veritree shares similarities with other product marketing roles in the tech industry, its focus on verified restoration projects and corporate partnerships makes it a unique and compelling opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product release, including market research, messaging, and launch planning
• Conducting a competitive analysis and market segmentation study to inform product positioning and pricing strategy
• Creating and optimizing marketing content, including case studies, webinars, and blog posts, to drive lead generation and customer engagement
• Managing a multi-channel marketing campaign to drive product awareness and adoption, including email marketing, social media, and paid advertising

ASSUMPTION: The Product Marketing Manager role at Veritree offers a wide range of projects and responsibilities, with a focus on driving impact and innovation in the verified restoration space. Applicants should be comfortable working on diverse projects and managing multiple priorities simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for product releases and planting project launches, and how the go-to-market strategy is developed and executed?
• How does the Product Marketing team collaborate with the Product, Sales, and Customer Success teams to drive product adoption and engagement?
• What are the key challenges and opportunities facing Veritree in the competitive landscape, and how does the Product Marketing team address them?
• How does Veritree measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress and inform optimization?
• What opportunities exist for professional growth and development within the Product Marketing team and the broader marketing organization?

ASSUMPTION: The ideal candidate for the Product Marketing Manager role at Veritree will be curious and proactive, with a strong desire to understand the company's goals, challenges, and opportunities. Applicants should come prepared to ask thoughtful, insightful questions about the role, the team, and the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and go-to-market strategy successes
• Prepare for your interviews by researching Veritree's mission, values, and competitive landscape, as well as the specific requirements and responsibilities of the Product Marketing Manager role
• Be ready to discuss your approach to market research, data analysis, and collaboration with cross-functional teams
• Follow up with the hiring manager within 48 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.