🔹 Job Title: Product Marketing Manager
🔹 Company: Visa
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
Visa is seeking a Product Marketing Manager to drive growth initiatives for Visa Open Banking Solutions and A2A (Account-to-Account) Payments. This strategic B2B marketing role focuses on developing sales enablement resources, managing partner marketing strategies, and supporting product launches to accelerate revenue generation. The position requires collaboration with cross-functional teams to translate business objectives into effective marketing plans that communicate the value of Visa's open banking solutions to clients and partners.
ASSUMPTION: Based on the description mentioning "hybrid position," this role appears to follow a hybrid work model requiring some in-office presence with specific days to be confirmed by the hiring manager.
Education: Bachelor's degree required; Advanced degree (Masters, MBA, JD, MD) or PhD acceptable with less experience
Experience: 5+ years of relevant work experience with a Bachelor's degree, or 2+ years with an Advanced degree, or 0 years with a PhD
Skills:
Salary Range: $132,300 - $191,800 USD per year (potentially including sales incentive payments)
Benefits: Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program
Industry Comparison: This compensation range is competitive for Product Marketing Manager roles in the San Francisco Bay Area financial technology sector, reflecting the high cost of living and specialized skills required in payments technology.
ASSUMPTION: The industry comparison is based on standard compensation trends for similar roles in the San Francisco fintech ecosystem, where specialized payment technology skills typically command premium compensation.
Industry Position: Visa is a world leader in payments and technology, processing over 259 billion payment transactions annually across more than 200 countries and territories.
Company Size: Large enterprise with global operations
Company Stage: Established industry leader undergoing digital transformation with focus on innovative payment solutions
ASSUMPTION: Company size and stage are inferred from Visa's description as a "world leader" with global operations across 200+ countries, indicating a mature enterprise with established market presence.
Career Level: Mid to Senior level based on experience requirements (5+ years)
Reporting Structure: Not specified in the listing
Team Size/Composition: Not specified, but likely involves cross-functional collaboration with product, sales, and partner teams
Growth Opportunities: Potential advancement in Visa's marketing organization, with exposure to cutting-edge payment technology initiatives and global marketing strategy
ASSUMPTION: The career level and growth opportunities are inferred from the experience requirements and the strategic nature of the role within Visa's Open Banking division, which appears to be an area of innovation and growth for the company.
Office Type: Hybrid (combination of remote and in-office work)
Geographic Context: San Francisco is a major global technology hub with a high concentration of fintech companies and financial institutions. The area offers excellent career opportunities but has a high cost of living.
Work Schedule: Varies upon the needs of the department
Regional Considerations: San Francisco offers a dynamic tech ecosystem with networking opportunities across fintech and payments industries. The role requires occasional travel (5-10% of the time).
ASSUMPTION: The geographic context is based on San Francisco's established reputation as a technology and financial services hub, particularly for payment technology.
Typical Process: For a role at this level at Visa, candidates likely face multiple rounds including initial HR screening, hiring manager interview, panel interviews with team members and cross-functional stakeholders, and possibly a case study or marketing presentation.
Key Assessment Areas: B2B marketing expertise, strategic thinking, collaborative skills, storytelling/communication abilities, experience with sales enablement, and understanding of payment technologies.
Application Tips: Highlight specific B2B marketing campaigns, sales enablement materials created, successful product launches supported, and measurable results achieved. Experience with financial services or payments technology should be emphasized.
ATS Keywords: product marketing, B2B marketing, sales enablement, account-based marketing, fintech, payments, open banking, A2A payments, partner marketing, go-to-market strategy, digital marketing, martech
ASSUMPTION: These insights are based on standard hiring practices for product marketing roles in enterprise financial technology companies and are not specific to Visa's exact process.
ASSUMPTION: These tools represent standard technology used in B2B product marketing roles. The specific platforms used at Visa are not mentioned in the job listing but would likely include enterprise-grade marketing technology.
Company Values: Visa emphasizes connecting the world through innovative, convenient, reliable, and secure payment solutions with a purpose-driven approach to "uplift everyone, everywhere."
Work Style: Collaborative, strategic, and results-oriented with an emphasis on cross-functional teamwork and driving business impact.
Self-Assessment: Candidates should consider:
ASSUMPTION: Cultural elements are derived from Visa's company description and the stated requirement for a "collaborative" candidate who can approach challenges with "thoughtfulness, drive, flexibility and appropriate urgency."
The role requires balancing multiple stakeholders including internal teams, agency partners, and external clients/partners. The diverse responsibilities spanning from content creation to budget management and partner strategy demand strong prioritization skills. Working in a large enterprise environment may involve navigating complex approval processes, while the technical nature of payments and open banking solutions requires quickly developing domain expertise if not already familiar with these areas.
ASSUMPTION: These challenges are inferred from the multi-faceted nature of the role's responsibilities and the complex ecosystem in which Visa operates. The actual challenges may vary based on specific team dynamics and organizational structure.
This Product Marketing Manager role at Visa focuses specifically on open banking and A2A payments, which differentiates it from broader product marketing positions. Unlike general product marketing roles that may focus on consumer products, this position emphasizes B2B marketing, sales enablement, and partner marketing in a specialized financial technology domain. Compared to product marketing roles in smaller fintech companies, this position likely offers greater resources and global impact but may involve more stakeholder management and organizational complexity. The role has elements of both product marketing and channel/partner marketing, making it somewhat hybrid in nature.
ASSUMPTION: This comparison is based on standard role structures in enterprise B2B technology marketing, particularly in fintech and payments sectors.
ASSUMPTION: These sample projects are derived directly from the stated responsibilities and reflect typical initiatives a product marketing manager in this space would undertake.
ASSUMPTION: These questions are suggested based on the responsibilities outlined and would be relevant for evaluating fit with this type of product marketing role at an enterprise payments company.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.