🔹 Job Title: Product Marketing Manager
🔹 Company: Relay Financial
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
As a Product Marketing Manager at Relay Financial, you'll join a mission-driven team focused on helping small businesses succeed through better financial management tools. You'll drive product positioning, messaging, and go-to-market strategies for Relay's collaborative money management platform, working at the intersection of product, marketing, and customer success to ensure small business customers derive maximum value from Relay's offerings.
ASSUMPTION: The role is full-time based on the comprehensive responsibilities and benefits package described, though this wasn't explicitly stated in the original listing.
Education: Not specified
Experience: 3+ years of experience in product marketing, preferably in a startup environment
Skills:
ASSUMPTION: While no specific education requirements were mentioned, this type of role typically requires a bachelor's degree, likely in marketing, business, or related fields.
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears competitive for the fintech/SaaS industry in New York, with the equity component suggesting potential for significant upside in addition to base compensation.
ASSUMPTION: Based on the seniority level and New York location, product marketing managers in fintech typically earn between $110,000-$150,000 base salary, though this is an industry estimation and not confirmed by the company.
Industry Position: Relay Financial is positioned as an innovator in the small business banking space, offering a collaborative money management platform designed specifically for employer SMBs and their finance functions.
Company Size: Not specified
Company Stage: Growth-stage startup based on the mention of a "growing Product Marketing team" and emphasis on scaling operations.
ASSUMPTION: Based on the description of "growing team" and the structured interview process, Relay appears to be a Series A or B funded fintech startup that has established product-market fit and is now scaling its operations and marketing efforts.
Career Level: Mid to Senior level based on the 3+ years experience requirement and strategic responsibilities
Reporting Structure: Likely reports to the Senior Manager of Product Marketing who is involved in the interview process
Team Size/Composition: Part of a growing Product Marketing team that collaborates with broader marketing functions (content, design, lifecycle)
Growth Opportunities: Potential path to senior product marketing or marketing leadership roles, with exposure to multiple stakeholders across the organization
ASSUMPTION: This role likely has high visibility within the organization given the cross-functional nature and strategic importance to the company's growth objectives.
Office Type: Not specified
Geographic Context: New York is a major fintech hub with a high concentration of financial services and technology companies, offering rich networking and professional development opportunities.
Work Schedule: Standard full-time with emphasis on flexible vacation and time off policies
Regional Considerations: New York has a high cost of living but offers exceptional career growth opportunities in the fintech space
ASSUMPTION: Given the emphasis on company-wide get-togethers and in-person team events but no explicit mention of in-office requirements, the role likely offers some flexibility with a hybrid work arrangement, though this is not confirmed in the listing.
Typical Process: The company clearly outlines their 4-stage interview process:
Key Assessment Areas: Strategic thinking, customer insight generation, messaging capabilities, project management skills, and cross-functional collaboration
Application Tips: Emphasize previous successful product launches, quantifiable outcomes, and experience with small business customers or fintech
ATS Keywords: product marketing, go-to-market, fintech, small business, customer insights, product launches, messaging, positioning, sales enablement, competitive analysis
ASSUMPTION: The case study will likely focus on a product launch scenario or messaging development for Relay's target market, so come prepared with relevant examples from your experience.
While not explicitly mentioned, product marketing managers in fintech typically work with:
ASSUMPTION: The specific tools used by Relay were not mentioned in the listing; this represents common industry-standard tools for this role type.
Company Values: Based on the listing, Relay values:
Work Style: Collaborative, analytical, and empathetic with an emphasis on deep customer understanding
Self-Assessment:
ASSUMPTION: The emphasis on "human-centric customer experience" and "empathetic" product marketers suggests a culture that highly values user-focused approaches and may be less hierarchical than traditional financial institutions.
Based on the role description, potential challenges might include:
ASSUMPTION: These challenges are inferred from the role description and common challenges in similar fintech product marketing positions.
This Product Marketing Manager role at Relay differs from similar roles in these ways:
ASSUMPTION: This comparison is based on standard industry patterns for similar roles in fintech and SaaS companies.
Based on the responsibilities listed, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical fintech product marketing initiatives.
ASSUMPTION: These questions are suggested based on the role type and company focus, and may need adaptation based on specific interview context and your background.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.