🔹 Job Title: Product Marketing Manager
🔹 Company: Kikoff
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
Kikoff is seeking a Product Marketing Manager to help grow their position as the #1 credit-building app. In this role, you'll be directly responsible for product adoption and customer experience, transforming customer insights into effective marketing strategies. You'll work collaboratively across teams including product, design, engineering, and customer support to improve the financial lives of millions of customers.
✅ Transform customer insights into product marketing strategy through data analysis, customer interviews, and surveys
✅ Create and execute go-to-market plans to drive product adoption and enhance customer experience
✅ Drive the launch and adoption of new products and features
✅ Own end-to-end marketing campaigns from strategy and design to performance analysis
✅ Partner cross-functionally with product, design, engineering, and customer support teams
Education: Not specified
Experience: 3+ years of product marketing specific experience
Skills:
Salary Range: $100,000 - $135,000 base + equity
Benefits:
Industry Comparison: This compensation package is competitive for product marketing roles in San Francisco, particularly with the inclusion of fully covered health insurance and equity.
Industry Position: Kikoff is positioned as the "#1 credit-building app" in the fintech space, focused on helping underserved Americans achieve financial wellness.
Company Size: Startup, Series B funded
Company Stage: Growth-stage startup with $42 million in total funding
ASSUMPTION: While exact employee count isn't provided, as a Series B company with offices in San Francisco and Reno, Kikoff likely has between 50-150 employees which is typical for this stage of funding in fintech.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Significant potential for growth given the company's Series B status and expanding customer base
ASSUMPTION: Based on the requirement of 3+ years of product marketing experience and the comprehensive responsibilities listed, this appears to be a mid to senior-level role with potential to shape the company's product marketing function as they scale.
Office Type: In-office (likely with some flexibility)
Geographic Context: San Francisco is a major tech hub with a high concentration of fintech companies. The company also has an office in Reno.
Work Schedule: Not specified, likely standard full-time
Regional Considerations: San Francisco has a high cost of living but offers excellent career opportunities in tech and fintech.
ASSUMPTION: While remote work arrangements aren't explicitly mentioned, many San Francisco tech companies offer hybrid models. The listing mentions offices in both San Francisco and Reno, suggesting some in-office expectations.
Typical Process: For product marketing roles at fintech startups, expect 3-5 stages including initial screening, marketing-specific interviews, cross-functional team meetings, and possibly a marketing case study or presentation.
Key Assessment Areas: Customer-centricity, strategic thinking, communication skills, data analysis abilities, and cross-functional collaboration experience.
Application Tips: Highlight specific examples of product marketing campaigns you've led, metrics showing your impact, and experience working directly with customers.
ATS Keywords: product marketing, go-to-market, customer insights, fintech, credit building, campaign management, customer experience, product adoption, customer data analysis
ASSUMPTION: These insights are based on standard industry practices for product marketing roles at growth-stage fintech companies.
While specific tools weren't mentioned, product marketing managers typically use:
ASSUMPTION: These tools represent industry-standard technology for product marketing roles in fintech and weren't explicitly mentioned in the job posting.
Company Values: Customer-first approach, extreme ownership, clear communication, craftsmanship, creating lasting work and relationships
Work Style: Highly collaborative, cross-functional, direct customer engagement, data-driven
Self-Assessment: Consider if you thrive in environments where you need to:
The role involves multiple areas of responsibility that may present challenges:
ASSUMPTION: These challenges are inferred from the role description and common challenges in product marketing positions at growth-stage fintech companies.
This Product Marketing Manager role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job posting.
Based on the described responsibilities, projects might include:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common projects in fintech product marketing.
ASSUMPTION: These questions are suggested based on the role type and company context but should be tailored based on specific interview dynamics.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.