Product Marketing Manager

📌 Core Information

Job Title: Product Marketing Manager

Company: DEPT®

Location: New Hampshire, United States

Job Type: Full-time

Category: 📦 Product Marketing

📌 Essential Job Details

🚀 Job Overview

DEPT® is seeking a dedicated and dynamic Product Marketing Manager to drive inbound product marketing and outbound go-to-market strategy for eBay's financial services programs. This is a unique opportunity to become an integral part of eBay's global product marketing team, partnering cross-functionally with various stakeholders.

📋 Key Responsibilities

• You are responsible for the product value proposition narrative and go-to-market strategy for seller capital within the financial services team
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement
• Track customer engagement and product adoption of new features by partnering with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion
• Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations
• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of experience in product marketing, with at least 3 years leading company-wide initiatives

Skills: Strong track record of developing product and go-to-market strategies, proven ability to drive innovation and execute projects with excellence, success working collaboratively with cross-functional teams, excellent communication skills, strong data analysis skills and experience with customer research techniques

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: The choice to work where you are most productive, everything to focus on your health, great fringe benefits like OV-bikes and NS Business Card, a reputation for doing good, awesome clients, and the opportunity for possibility

Industry Comparison: ASSUMPTION: The compensation for this role is likely competitive within the product marketing and technology industries in the New Hampshire area, given the comprehensive benefits package and DEPT®'s reputation as a leading digital agency.

📌 Applicant Insights

🔍 Company Context

Industry Position: DEPT® is a pioneering digital agency with a deep skillset in tech and marketing, known for its innovative approach and commitment to social responsibility.

Company Size: ASSUMPTION: DEPT® is a global agency with a presence in over 30 countries, indicating it is a sizable organization with extensive resources and capabilities.

Company Stage: ASSUMPTION: As a well-established digital agency, DEPT® is likely in a growth or enterprise stage, offering stability and opportunities for career advancement.

📊 Role Analysis

Career Level: This role is likely at the mid-senior level, given the 5+ years of experience requirement and the expectation to lead company-wide initiatives.

Reporting Structure: ASSUMPTION: The Product Marketing Manager will likely report to a senior product or marketing leader within the eBay financial services team, with the opportunity to collaborate cross-functionally with various stakeholders.

Team Size/Composition: ASSUMPTION: The product marketing team at eBay is likely a sizable, diverse group with representation from product, insights, design, and other key functions.

Growth Opportunities: This role offers the chance to make a significant impact on eBay's financial services offerings, which could lead to further advancement within the company or the broader product marketing field.

🌍 Location & Work Environment

Office Type: The job listing indicates that this is a flexible role, allowing the candidate to work from DEPT®'s offices, remotely, or abroad for up to 13 weeks per year.

Geographic Context: ASSUMPTION: New Hampshire is known for its tech and startup ecosystem, offering a vibrant work environment with access to valuable industry resources and talent.

Work Schedule: ASSUMPTION: This full-time role likely follows a standard 40-hour work week, with some flexibility to accommodate the global nature of the business.

Regional Considerations: ASSUMPTION: As the role requires business proficiency in English and German, as well as the ability to accommodate Pacific Time and Central European Time Zones, it may appeal to candidates with international experience or a global mindset.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this role is likely to include a phone/video screening, one or more in-person or virtual interviews with the hiring team, and potentially a skills assessment or project-based evaluation.

Key Assessment Areas: Employers will likely evaluate the candidate's product marketing expertise, strategic thinking, cross-functional collaboration skills, data analysis capabilities, and ability to drive tangible results.

Application Tips: Applicants should highlight their relevant product marketing experience, successful track record of launching new offerings, and strong communication and analytical skills. Demonstrating an understanding of the financial services and e-commerce landscape would also be advantageous.

ATS Keywords: Product marketing, go-to-market strategy, value proposition, customer insights, market analysis, data-driven decision making, cross-functional collaboration, financial services, e-commerce

🛠️ Tools & Technologies

The Product Marketing Manager at eBay may be expected to work with various tools and technologies, such as customer relationship management (CRM) systems, product analytics platforms, content management systems, and project management software.

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: As a certified B Corp and Great Place to Work, DEPT® likely values innovation, sustainability, diversity, and employee well-being.

Work Style: The role appears to require a collaborative, analytical, and results-driven approach, with the ability to work effectively across multiple teams and time zones.

Self-Assessment: Candidates should consider whether they thrive in a fast-paced, cross-functional environment, enjoy driving strategic initiatives, and are comfortable with both creative and data-driven aspects of product marketing.

⚠️ Potential Challenges

The broad scope of responsibilities, the need to navigate multiple stakeholders and time zones, and the fixed-term nature of the contract may present some challenges for the successful candidate.

📈 Similar Roles Comparison

This Product Marketing Manager role is similar to other product marketing positions in the e-commerce and financial services industries, focusing on developing go-to-market strategies, crafting value propositions, and driving product adoption. However, the unique opportunity to work directly with eBay's global team adds an additional layer of complexity and cross-functional collaboration.

📝 Sample Projects

Based on the key responsibilities, the Product Marketing Manager may be involved in projects such as:

• Conducting in-depth market and customer research to inform product roadmaps and messaging
• Developing comprehensive go-to-market plans for the launch of new financial services offerings
• Designing and implementing customer feedback loops to refine product value propositions
• Collaborating with cross-functional teams to track and optimize product adoption and engagement metrics

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for eBay's financial services business?
• What are the key challenges and opportunities you foresee in this position, particularly in terms of cross-functional collaboration?
• Can you provide more details about the company's commitment to diversity, equity, and inclusion, and how it is reflected in the workplace culture?
• What are the primary metrics and KPIs that will be used to measure the success of this role, and how will progress be evaluated?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To pursue this opportunity effectively, applicants should review the job description carefully, ensure they meet the required qualifications, and tailor their resume and cover letter to highlight their relevant product marketing experience and skills. When applying, be sure to include relevant keywords from the job description to optimize for the applicant tracking system (ATS).

Additionally, applicants should research DEPT®'s company culture, values, and client portfolio to demonstrate their alignment with the organization. During the interview process, be prepared to discuss your strategic thinking, data analysis capabilities, and ability to drive cross-functional collaboration and tangible results.