Product Marketing Manager
Keyfactor, Inc.📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Keyfactor, Inc.
🔹 Location: United States (Remote, EST or CST preferred)
🔹 Job Type: Full-Time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
Keyfactor is seeking an experienced Product Marketing Manager to develop targeted messaging and positioning across various industries and regulatory standards. This strategic role will craft compelling narratives for Keyfactor's cybersecurity solutions, enable sales and marketing teams, and drive product adoption, awareness, pipeline, and revenue growth. As a crucial member of the Product Marketing team, you'll work cross-functionally with Product, Engineering, Sales, Channel, Enablement, and other teams throughout the entire product and customer lifecycle.
📋 Key Responsibilities
✅ Develop industry-specific messaging and positioning for Keyfactor solutions aligned with relevant compliance regulations
✅ Create powerful narratives that resonate with target buyer personas and industry segments
✅ Enable sales and marketing teams to understand product value and competitive differentiators
✅ Collaborate with growth and field marketing teams on messaging, content, webinars, and virtual events
✅ Lead cross-functional, complex projects while keeping various work streams on track
✅ Analyze data and insights to identify opportunities and drive impactful results
✅ Work across the product and customer lifecycle from product development to customer experience and adoption
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of product marketing experience (SaaS and cybersecurity experience preferred)
Skills:
- Excellent verbal and written communication skills
- Ability to translate technical features into benefits for technical and non-technical audiences
- Strong project management capabilities
- Data-driven approach to problem-solving
- Cross-functional collaboration skills
Special Requirements: Must be a US citizen or US permanent resident
💰 Compensation & Benefits
Salary Range: Commensurate with experience
Benefits:
- Second Fridays (company-wide day off on the second Friday of every month)
- Comprehensive benefit coverage for employees and dependents (US)
- Generous paid parental leave (US)
- Unlimited time off (US) and competitive time off globally
- Wellness resources, allowance, mindfulness app membership, and Wellness Wednesdays
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off
- Professional development opportunities
ASSUMPTION: While no specific salary range is provided, product marketing manager roles in the cybersecurity sector typically range from $90,000-$150,000 depending on experience level and location, with remote roles often aligning with national averages rather than specific location-based compensation.
📌 Applicant Insights
🔍 Company Context
Industry Position: Keyfactor is a cybersecurity company focused on identity-first security and digital trust. With over 1,500 customers globally, they appear to be a well-established player in the computer and network security industry.
Company Size: Mid-sized company serving 1,500+ organizations globally
Company Stage: Growth-stage company with established market presence
ASSUMPTION: Based on customer base size and comprehensive organizational structure mentioned, Keyfactor appears to be a growth-stage company rather than an early-stage startup. The established benefits program and multiple departments referenced suggest a mature organizational structure.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not explicitly stated, likely reports to a Director of Product Marketing or similar
Team Size/Composition: Part of a Product Marketing team that works cross-functionally with multiple departments
Growth Opportunities: Career advancement through strategic marketing leadership and cross-functional experience
ASSUMPTION: The reporting structure is inferred based on typical organizational structures for product marketing teams. Growth opportunities are assumed based on the strategic nature of the role and extensive cross-functional exposure mentioned in the job description.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: United States, with preference for candidates in Eastern or Central time zones
Work Schedule: Full-time with flexibility (unlimited PTO policy suggests work-life balance is valued)
Regional Considerations: Must be a US citizen or permanent resident; working in EST/CST time zones may require alignment with standard business hours in those regions
💼 Interview & Application Insights
Typical Process: Initial screening, marketing-focused interviews, possible portfolio or case study presentations, and team/culture fit assessments
Key Assessment Areas: Storytelling abilities, strategic thinking, cross-functional collaboration skills, industry knowledge, and data-driven mindset
Application Tips: Highlight experience creating messaging frameworks, enabling sales teams, and driving marketing initiatives that resulted in measurable business outcomes
ATS Keywords: Product marketing, cybersecurity, messaging, positioning, enablement, SaaS, go-to-market, sales enablement, competitive analysis, market insights, storytelling
ASSUMPTION: The interview process described is typical for product marketing roles at technology companies of this size, though specific details may vary. Assessment areas are based on the responsibilities and requirements in the job description.
🛠️ Tools & Technologies
While specific tools aren't mentioned, product marketing managers in cybersecurity companies typically use:
- Content management systems (CMS)
- Customer relationship management (CRM) software
- Marketing automation platforms
- Analytics and business intelligence tools
- Project management software
- Competitive intelligence platforms
ASSUMPTION: These tools represent industry-standard technologies used by product marketers and aren't explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Keyfactor explicitly states their core values:
- Trust is paramount
- Customers are core
- Innovation never stops, it only accelerates
- We deliver with agility
- United by respect
- Teams make "it" happen
Work Style: Fast-paced, high-growth environment that values cross-functional collaboration, customer-centricity, agility, and teamwork. The company appears to prioritize work-life balance through benefits like Second Fridays off and unlimited PTO.
Self-Assessment: Candidates should consider:
- Am I comfortable working in a fast-paced environment that requires adaptability?
- Do I enjoy cross-functional collaboration and strategic projects?
- Am I data-driven and curious about finding new opportunities?
- Can I effectively translate technical concepts for different audiences?
- Do I resonate with Keyfactor's core values?
⚠️ Potential Challenges
Based on the job description, potential challenges may include:
- Balancing multiple cross-functional projects simultaneously
- Adapting messaging for different industry sectors and regulatory frameworks
- Working in a fast-moving environment that requires quick adaptation
- Translating complex security concepts into compelling benefits for various audiences
- Managing the expectations of multiple stakeholders across different departments
ASSUMPTION: These challenges are inferred from the job responsibilities and company description as a high-growth organization that values agility. The complexity of creating targeted messaging across industries in the cybersecurity space inherently presents these types of challenges.
📈 Similar Roles Comparison
This Product Marketing Manager role at Keyfactor differs from similar roles in several ways:
- Industry Focus: Specializes in cybersecurity/digital trust compared to general SaaS product marketing
- Technical Depth: Requires ability to understand and translate complex security concepts
- Regulatory Knowledge: Emphasizes creating messaging aligned with compliance regulations
- Cross-Functional Scope: Appears to have broader cross-functional involvement than many product marketing roles
ASSUMPTION: This comparison is based on standard product marketing roles in the technology industry and the specific requirements outlined in this job description.
📝 Sample Projects
Based on the responsibilities listed, projects might include:
- Developing a messaging framework for Keyfactor's solutions targeting the healthcare industry, aligned with HIPAA compliance requirements
- Creating sales enablement materials that differentiate Keyfactor from competitors in specific market segments
- Collaborating with field marketing to design and execute a webinar series on digital trust for financial services organizations
- Conducting market research to identify new opportunities in emerging industries requiring identity-first security
- Working with product teams to shape marketing strategy for new product features based on customer feedback
ASSUMPTION: These projects are illustrative examples based on the responsibilities in the job description and typical product marketing activities in the cybersecurity industry.
❓ Key Questions to Ask During Interview
- How does the Product Marketing team collaborate with Product Management to shape the product roadmap?
- What are the primary industries or market segments Keyfactor is focusing on in the coming year?
- How does Keyfactor measure the success of product marketing initiatives?
- What are the biggest challenges the team is currently facing in messaging or positioning?
- How does the company approach competitive differentiation in the digital trust/cybersecurity space?
- Can you describe the typical product launch process and the Product Marketing Manager's role in it?
ASSUMPTION: These questions are suggested based on typical product marketing responsibilities and the specific focus areas mentioned in the job description.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Tailor your resume: Highlight product marketing experience, especially in SaaS or cybersecurity, and include keywords like "messaging," "positioning," "sales enablement," and "go-to-market strategy" to optimize for ATS systems.
- Prepare your portfolio: Gather examples of successful messaging frameworks, sales enablement materials, or marketing campaigns you've developed.
- Research Keyfactor: Explore their website, blog posts, and social media to understand their solutions, target markets, and competitive positioning.
- Connect with current employees: Reach out to Keyfactor team members on LinkedIn to gain additional insights about the company culture and marketing approach.
- Prepare for the citizenship/residency requirement: Be ready to provide documentation of US citizenship or permanent residency status.
- Contact information: For accommodation requests, contact Keyfactor's People team via people@keyfactor.com or 1.216.785.2990.