🔹 Job Title: Product Marketing Manager
🔹 Company: ScreenPoint Medical
🔹 Location: Remote (USA-based)
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
ScreenPoint Medical is seeking a strategic Product Marketing Manager to lead the positioning, messaging, and market success of Transpara, their AI-powered breast cancer detection solution. In this role, you'll bridge the gap between product development and commercial success, working closely with Sales, Product, and Commercial teams to drive awareness, adoption, and revenue growth in the healthcare AI space.
ASSUMPTION: This is a full-time position based on the comprehensive responsibilities and the company's description as fast-growing, though the job type was not explicitly stated in the original listing.
✅ Develop and execute GTM strategies to drive adoption and market penetration for Transpara
✅ Craft compelling value propositions, messaging frameworks, and competitive positioning
✅ Collaborate cross-functionally to refine buyer personas and user journeys
✅ Create high-impact marketing collateral (whitepapers, case studies, pitch decks, webinars)
✅ Develop sales enablement tools that empower commercial teams
✅ Ensure consistent messaging across all marketing and sales assets
✅ Plan and execute multi-channel marketing campaigns for lead generation
✅ Manage Account-Based Marketing (ABM) strategies
✅ Drive event marketing strategies for industry conferences and trade shows
✅ Track and analyze campaign performance, optimizing with data-driven insights
✅ Conduct market research, customer insights, and competitor analysis
✅ Leverage marketing automation tools for lead tracking and performance reporting
Education: Not specified
Experience: 5+ years of product marketing experience in healthcare, medical SaaS, or AI-driven technologies
Skills:
Preferred Skills: Experience in graphic design
ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field is likely expected for a role at this level in healthcare technology marketing.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Product Marketing Manager roles in healthcare technology typically command competitive salaries reflecting the specialized knowledge required in both marketing and healthcare domains.
ASSUMPTION: Based on the seniority level (5+ years experience) and specialized healthcare AI focus, this role likely offers compensation at or above the median for similar positions in the healthcare technology sector. Companies in the AI healthcare space often provide competitive benefits packages to attract specialized talent.
Industry Position: ScreenPoint Medical is a leading company in breast image analysis and machine learning applications for healthcare. Their flagship product, Transpara, improves breast cancer survival rates through early detection technology.
Company Size: Not specified
Company Stage: Fast-growing
ASSUMPTION: Based on the description as "fast-growing" and the nature of their specialized AI healthcare product, ScreenPoint Medical appears to be in a growth stage, likely a scale-up company with established market presence but still expanding rapidly.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The company's fast-growing nature suggests potential for career advancement as the organization expands.
ASSUMPTION: Given the 5+ years of experience requirement and the strategic nature of the responsibilities, this is likely a mid to senior level position that may report to a Marketing Director, VP of Marketing, or Chief Marketing Officer, depending on company size and structure.
Office Type: Remote
Geographic Context: USA-based position
Work Schedule: Not specified, likely standard business hours with flexibility for stakeholder calls across time zones
Regional Considerations: Occasional travel required to customer sites, B2B partner sites, and industry conferences
ASSUMPTION: While the role is remote, the requirement to be based in the USA suggests the need to align with US time zones for collaboration with internal teams and external stakeholders. Healthcare marketing often follows standard business hours, though some flexibility may be required for coordinating with clinical partners.
Typical Process: Healthcare technology companies typically conduct multiple interview rounds including screening, marketing team interviews, cross-functional stakeholder meetings, and case studies/presentations to demonstrate marketing strategy capabilities.
Key Assessment Areas:
Application Tips: Highlight specific healthcare marketing campaigns you've led, emphasize familiarity with medical imaging technology, and showcase measurable results from previous marketing initiatives.
ATS Keywords: product marketing, healthcare marketing, medical imaging, radiology, mammography, AI healthcare, go-to-market strategy, demand generation, B2B marketing, sales enablement, Transpara, HubSpot, Salesforce
ASSUMPTION: These insights are based on standard hiring practices in healthcare technology marketing and may vary based on ScreenPoint Medical's specific hiring processes.
Marketing Automation: HubSpot, Salesforce, Marketo
Content Creation: Not specified, but likely standard content marketing tools
Analytics: Not specified, but likely data analytics tools to track campaign performance
ASSUMPTION: Beyond the explicitly mentioned tools (HubSpot, Salesforce, Marketo), healthcare marketing professionals typically use various content creation, analytics, and project management tools. Familiarity with healthcare compliance requirements for marketing materials would also be advantageous.
Company Values: Innovation, improving healthcare outcomes, ambitious growth
Work Style: Fast-paced, collaborative cross-functional environment
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from the company's description as a fast-growing team developing innovative healthcare AI solutions, and the role's emphasis on cross-functional collaboration.
Marketing AI healthcare solutions requires balancing technical accuracy with accessible messaging for various stakeholders.
Remote work while maintaining strong collaboration with cross-functional teams may require excellent communication skills.
The broad range of responsibilities (from strategy to execution across multiple marketing channels) suggests a role that requires both high-level thinking and hands-on implementation.
Healthcare marketing often involves navigating complex regulatory environments and stakeholder relationships.
ASSUMPTION: These potential challenges are based on the job description and common experiences in healthcare technology marketing roles, not definitive claims about this specific position.
This Product Marketing Manager role is distinguished by its focus on AI-powered healthcare technology, specifically in breast cancer detection. Compared to general product marketing roles, it requires more specialized healthcare knowledge (particularly in radiology/mammography). Unlike purely technical marketing roles, it emphasizes storytelling and value proposition development for a healthcare audience. Compared to consumer-focused product marketing, this B2B healthcare role requires deeper understanding of complex buying processes involving multiple stakeholders in medical institutions.
ASSUMPTION: This comparison is based on standard industry patterns for product marketing roles across different sectors.
Go-to-Market Strategy: Developing a comprehensive launch plan for a new feature of Transpara, including positioning, messaging, competitive analysis, and channel strategy.
Content Development: Creating a whitepaper series that demonstrates the clinical and operational benefits of AI in mammography, supported by case studies and data visualization.
Sales Enablement: Building a comprehensive sales toolkit including battlecards, objection handling guides, and ROI calculators to help sales teams effectively communicate Transpara's value proposition.
Campaign Execution: Designing and implementing an integrated ABM campaign targeting key radiology departments, combining personalized content, targeted digital advertising, and virtual events.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in healthcare technology product marketing.
ASSUMPTION: These questions are suggested based on the healthcare technology marketing role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Application Preparation:
2. Research:
3. Application Submission:
4. Interview Preparation:
5. Follow-up: