🔹 Job Title: Product Marketing Manager
🔹 Company: Equifax
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
As a Product Marketing Manager at Equifax, you will play a pivotal role in leading the design and delivery of campaigns, as well as helping to shape the core value propositions of the company's products and solutions. You will own the full funnel and pipeline when it comes to driving engagement from product and feature development to promotion as clients sign-on.
Education: Not specified
Experience: Experienced B2B product marketing professional with a track record of implementing effective go-to-market strategies for new products and refreshing perspectives on existing offerings.
Skills: Data-driven marketing campaign delivery, knowledge of traditional and digital channels, journeys and funnel optimization, analytical skills, ability to work cross-functionally, and strong influencing skills.
Salary Range: Not specified
Benefits: Contributory pension, life cover, income protection, healthcare, enhanced maternity and sick pay, 26 days holiday, birthday day off, flexible benefits, and more.
Industry Comparison: ASSUMPTION: The compensation and benefits package is likely competitive for a senior-level product marketing role in the UK financial services industry.
Industry Position: Equifax is a trusted global leader in data, analytics and technology, serving the financial services industry.
Company Size: ASSUMPTION: Equifax is a large, established enterprise company.
Company Stage: ASSUMPTION: Equifax is in a mature, growth stage as a market leader in its industry.
Career Level: This role is suitable for an experienced, senior-level product marketing professional.
Reporting Structure: ASSUMPTION: The Product Marketing Manager will report to a marketing or product management leader.
Team Size/Composition: ASSUMPTION: The product marketing team is likely composed of several managers and specialists.
Growth Opportunities: The role offers the opportunity to take on increasing responsibilities and contribute to the company's strategic marketing efforts.
Office Type: ASSUMPTION: This role is based in the company's office in Nottingham, UK, with the possibility of some remote work.
Geographic Context: ASSUMPTION: Nottingham is a tech-focused city with a relatively low cost of living compared to other major UK hubs.
Work Schedule: ASSUMPTION: Standard full-time hours, with some flexibility and potential for occasional overtime during peak periods.
Regional Considerations: ASSUMPTION: The UK-based role may require familiarity with the local regulatory environment and cultural nuances of the market.
Typical Process: ASSUMPTION: The interview process may include a phone/video screening, in-person/virtual interviews with the hiring manager and cross-functional stakeholders, and potentially a portfolio/case study presentation.
Key Assessment Areas: ASSUMPTION: Employers will likely evaluate the candidate's strategic thinking, data analysis skills, campaign execution experience, and ability to collaborate cross-functionally.
Application Tips: ASSUMPTION: Applicants should tailor their resumes to highlight relevant product marketing achievements, demonstrate a data-driven approach, and showcase their ability to drive successful go-to-market campaigns.
ATS Keywords: ASSUMPTION: Relevant keywords may include "product marketing", "B2B marketing", "campaign management", "digital marketing", "data analysis", and "cross-functional collaboration".
The role may involve the use of tools and platforms such as G Suite, Oracle Eloqua, Salesforce Sales Cloud, Pardot or Marketing Cloud, and Google Analytics 360.
Company Values: ASSUMPTION: Equifax values innovation, data-driven decision making, and a commitment to helping people and businesses achieve their financial best.
Work Style: ASSUMPTION: The company fosters a collaborative, fast-paced, and results-oriented work environment, where product marketing professionals are expected to work independently and bring new perspectives to solve complex problems.
Self-Assessment: Applicants should consider whether they thrive in a dynamic, data-driven marketing environment, enjoy working cross-functionally, and are passionate about delivering impactful campaigns that drive business growth.
ASSUMPTION: The role may involve managing multiple competing priorities, working under tight deadlines, and navigating the complexities of a regulated financial services environment.
ASSUMPTION: This senior-level product marketing manager role is comparable to positions in other financial technology or professional services firms, with a focus on driving go-to-market strategies, cross-functional collaboration, and data-driven marketing initiatives.
ASSUMPTION: As a Product Marketing Manager at Equifax, you may be tasked with developing and executing integrated marketing campaigns to promote new product features, creating sales enablement materials to support the sales team, optimizing the company's web presence to improve lead generation, and analyzing campaign performance data to inform future marketing strategies.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To pursue this opportunity effectively, applicants should carefully review the job description, research Equifax and the UK financial services industry, and tailor their resume and cover letter to highlight their relevant experience and fit for the role. It's also recommended to prepare thoughtful questions to ask during the interview and be ready to demonstrate their strategic thinking, data analysis skills, and cross-functional collaboration abilities. Applicants should keep an eye out for any Applicant Tracking System (ATS) keywords mentioned in the job description and ensure their application materials are optimized for the screening process.