Product Marketing Lead, Custody
Ripple📌 Core Information
🔹 Job Title: Product Marketing Lead, Custody
🔹 Company: Ripple
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As the Product Marketing Lead for Ripple Custody, you'll spearhead the go-to-market strategy for Ripple's custody solutions targeting fintech and crypto businesses. You'll be responsible for developing positioning, messaging, and cross-functional collaboration to drive adoption in a rapidly evolving blockchain ecosystem. This role combines deep industry knowledge with strategic marketing expertise to expand Ripple's custody services to new market segments.
ASSUMPTION: The role is focused specifically on Ripple's custody product line based on multiple references to "Ripple Custody" throughout the description. This appears to be a specialized service offering within Ripple's broader blockchain solutions portfolio.
📋 Key Responsibilities
✅ Serve as subject matter expert for fintech and crypto business customers, using market insights to shape custody product strategy
✅ Develop segment-specific go-to-market strategies including ideal customer profiles, personas, and value propositions
✅ Create differentiated positioning and messaging tailored to specific market segments
✅ Lead product launch strategies, coordination, and execution
✅ Partner with Sales Enablement to deliver high-quality enablement materials for the field team
✅ Collaborate with growth marketing, communications, and creative teams to activate go-to-market strategy
✅ Work with business development to drive ecosystem partner engagement and joint go-to-market opportunities
🎯 Required Qualifications
Education: BA/BS degree
Experience: 6+ years in B2B Product Marketing or equivalent GTM strategy role
Skills:
- Knowledge of blockchain and crypto market landscape
- Experience bringing enterprise technology products to market (ideally blockchain/crypto)
- Leadership skills to influence cross-functional, diverse teams
- Strong collaboration abilities in matrix organizations
- Ability to develop differentiated positioning and simplify complex concepts
- Excellent verbal and written communication
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary, bonuses, and equity
- Comprehensive healthcare (physical and mental)
- Retirement benefits
- Family forming and support benefits
- Employee giving match
- Mobile phone stipend
- Rest and recharge days
- Wellness reimbursement
- Flexible vacation policy
- Industry-leading parental leave
- Catered lunches and fully-stocked kitchens
Industry Comparison: The benefits package appears comprehensive and competitive within the fintech/blockchain sector in Singapore, which typically offers strong compensation to attract specialized talent.
ASSUMPTION: While specific salary figures aren't provided, Ripple's mention of "competitive salary" suggests compensation aligned with or exceeding industry standards for senior product marketing roles in the blockchain sector in Singapore, which typically range from SGD 120,000-200,000+ annually depending on experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: Ripple is a leading blockchain technology company focused on improving global financial systems through crypto solutions for financial institutions, businesses, and developers.
Company Size: Mid-sized technology company with global operations
Company Stage: Established growth-stage fintech company with significant market presence
ASSUMPTION: Company size and stage are inferred from Ripple's established market presence in the blockchain sector, references to global operations, and the company's structure which includes specialized teams for product, marketing, sales, and business development.
📊 Role Analysis
Career Level: Senior individual contributor with strategic leadership responsibilities
Reporting Structure: Likely reports to a Product Marketing Director or VP
Team Size/Composition: Works within a global Product Marketing team with cross-functional collaboration
Growth Opportunities: Potential advancement to director-level roles, expansion into broader product lines, or regional leadership
ASSUMPTION: The reporting structure is inferred based on the seniority level (Lead) and the cross-functional nature of the role. Growth opportunities are based on typical career progression in product marketing organizations.
🌍 Location & Work Environment
Office Type: Hybrid (in-office collaboration for 10+ days per month)
Geographic Context: Singapore is a major financial and technology hub in Asia with a thriving fintech ecosystem
Work Schedule: Full-time with flexibility regarding specific in-office days
Regional Considerations: Singapore offers excellent infrastructure, high quality of life, and serves as a strategic gateway to Asian markets
ASSUMPTION: The hybrid work arrangement is explicitly mentioned in the company benefits section. Geographic context and regional considerations are based on Singapore's established position in the global financial and technology sectors.
💼 Interview & Application Insights
Typical Process: Initial screening, hiring manager interview, panel with cross-functional stakeholders, case study or presentation on go-to-market strategy
Key Assessment Areas: Blockchain/crypto knowledge, strategic marketing thinking, cross-functional collaboration, communication skills, product positioning abilities
Application Tips: Highlight specific examples of successful product launches, demonstrate understanding of crypto markets, showcase ability to translate technical features into customer benefits
ATS Keywords: product marketing, blockchain, crypto, fintech, GTM strategy, B2B marketing, custody solutions, product positioning, messaging, cross-functional collaboration
ASSUMPTION: These insights are based on standard interview practices for senior product marketing roles in technology companies, particularly in the blockchain/fintech sector.
🛠️ Tools & Technologies
While not explicitly mentioned, product marketing professionals in this space typically use:
- Marketing automation platforms (HubSpot, Marketo)
- CRM systems (Salesforce)
- Analytics tools (Google Analytics, Mixpanel)
- Content management systems
- Project management software (Asana, Monday, Jira)
- Presentation tools (PowerPoint, Google Slides)
- Collaboration tools (Slack, Teams)
ASSUMPTION: These tools represent industry standards for B2B product marketing roles but weren't explicitly listed in the job description.
👔 Cultural Fit Considerations
Company Values: Innovation, collaboration, diversity and inclusion, global impact
Work Style: Entrepreneurial, fast-paced, collaborative across distributed teams
Self-Assessment:
- Are you comfortable working in a rapidly evolving industry?
- Do you thrive in collaborative environments requiring cross-functional partnership?
- Are you passionate about blockchain technology's potential to transform financial systems?
- Can you translate complex technical concepts into accessible value propositions?
ASSUMPTION: Company values are inferred from the job description's emphasis on innovation, collaboration, and mentions of diversity and inclusion in their culture section.
⚠️ Potential Challenges
- Navigating a rapidly evolving regulatory landscape in the blockchain/crypto space
- Balancing multiple stakeholder needs across global, cross-functional teams
- Translating complex technical capabilities into clear customer value propositions
- Managing go-to-market strategy in a highly competitive and fast-changing market
- Operating within a hybrid work environment that requires effective remote collaboration
ASSUMPTION: These challenges are based on the nature of the role, industry dynamics in blockchain/crypto, and the cross-functional responsibilities described.
📈 Similar Roles Comparison
This role differs from traditional product marketing positions in several ways:
- Crypto Product Marketing Manager: Similar focus but typically less strategic leadership across segments
- Fintech Marketing Director: Broader marketing responsibility but less specialized crypto/blockchain focus
- B2B Tech Product Marketing: Similar function but without the specialized blockchain/custody product knowledge
- Blockchain Solutions Marketing: Similar industry focus but potentially broader product scope beyond custody
ASSUMPTION: This comparison is based on standard role structures in the fintech and blockchain industries.
📝 Sample Projects
- Developing a segmentation strategy for crypto businesses requiring custody solutions
- Creating positioning frameworks that differentiate Ripple Custody from competitors
- Designing launch campaigns for new custody features targeting specific customer segments
- Building sales enablement materials that articulate the value proposition for different buyer personas
- Collaborating with business development on joint marketing initiatives with ecosystem partners
- Conducting customer research to identify emerging needs in the custody space
ASSUMPTION: These projects are derived directly from the responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- How does Ripple Custody fit into the company's broader product strategy and vision?
- What are the most significant market challenges and opportunities for custody solutions in the target segments?
- How do cross-functional teams collaborate on product launches and marketing initiatives?
- What metrics will define success for this role in the first 6-12 months?
- How is Ripple adapting its custody offerings to address evolving regulatory requirements in different regions?
- What resources will be available to support market research and customer insight development?
ASSUMPTION: These questions are suggested based on the strategic nature of the role and would demonstrate thoughtful engagement with Ripple's business challenges.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research Ripple's custody offerings to understand their current market positioning and competitors
- Review your experience for specific examples that demonstrate crypto/blockchain knowledge and successful go-to-market strategies
- Customize your resume with relevant keywords from the job description, especially highlighting blockchain/crypto experience, B2B product marketing, and cross-functional collaboration
- Prepare a portfolio of marketing materials or case studies that showcase your ability to position complex products
- Research Singapore's blockchain ecosystem to understand the regional market dynamics
- Connect with current Ripple employees on LinkedIn to gain additional insights about the company culture
- Prepare thoughtful questions that demonstrate your strategic thinking about the custody market