Product Marketing Lead, Custody
Ripple📌 Core Information
🔹 Job Title: Product Marketing Lead, Custody
🔹 Company: Ripple
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
Ripple is seeking an experienced B2B Product Marketing Lead to spearhead the go-to-market strategy for their Custody product. In this role, you'll define positioning, develop marketing strategies, and collaborate across departments to demonstrate the value of Ripple Custody to fintech and crypto business segments. You'll be at the forefront of how blockchain and cryptocurrency are transforming global financial markets.
ASSUMPTION: Based on the job description, this appears to be a senior individual contributor role rather than a management position, as there's no mention of direct reports, though cross-functional leadership is emphasized.
📋 Key Responsibilities
✅ Serve as the subject matter expert and customer champion for the fintech and crypto business segment
✅ Develop segment-specific go-to-market strategies for Ripple Custody
✅ Create compelling, differentiated positioning and messaging for Ripple Custody
✅ Lead cross-functional coordination for product launches
✅ Partner with Sales Enablement to create high-quality enablement materials
✅ Collaborate with growth marketing, communications, and creative teams to activate the go-to-market strategy
✅ Work with business development to drive engagement with key ecosystem partners
✅ Use market knowledge to help shape custody product strategy
🎯 Required Qualifications
Education: BA/BS degree
Experience: 6+ years in B2B Product Marketing (or equivalent go-to-market strategy role)
Skills:
- Knowledge of blockchain and crypto market landscape
- Experience bringing enterprise technology products to market (ideally blockchain/crypto products)
- Cross-functional leadership and collaboration abilities
- Excellence in developing differentiated positioning
- Ability to simplify complex concepts into impactful messaging
- Outstanding verbal and written communication skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary, bonuses, and equity
- Comprehensive healthcare (physical and mental)
- Retirement benefits
- Family forming and family support benefits
- Employee giving match
- Mobile phone stipend
- R&R days
- Wellness reimbursement
- Flexible vacation policy
- Industry-leading parental leave
- Catered lunches and stocked kitchens
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level (6+ years experience) and the fintech/blockchain industry in Miami, this role likely offers competitive compensation relative to the local market. Product Marketing Leads in fintech typically command above-average compensation packages.
📌 Applicant Insights
🔍 Company Context
Industry Position: Ripple is a leading blockchain and cryptocurrency company focused on improving the global financial system through crypto solutions for financial institutions, businesses, governments, and developers.
Company Size: Not specified
Company Stage: Fast-paced startup environment with experienced industry leaders
ASSUMPTION: While exact company size isn't mentioned, Ripple is well-established in the cryptocurrency space, founded in 2012, and has secured significant funding. The description suggests a scale-up environment that combines startup energy with established processes.
📊 Role Analysis
Career Level: Senior Individual Contributor
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The company mentions "incredible career growth opportunities" and a learning environment that supports professional development.
ASSUMPTION: This appears to be a senior role that may lead to director-level positions with increased scope or potential people management. The role likely reports to a Director or VP of Marketing and works with a broader marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid - in-office collaboration required for 10+ days per month, with flexibility determined by managers and teams
Geographic Context: Miami is emerging as a significant cryptocurrency hub in the United States, with a growing tech ecosystem and favorable business environment
Work Schedule: Not specifically mentioned, but appears to be standard business hours with flexibility
Regional Considerations: Miami offers a lower cost of living compared to traditional tech centers like San Francisco or New York, with no state income tax in Florida
ASSUMPTION: The hybrid work arrangement suggests Ripple values in-person collaboration while offering flexibility. The Miami location indicates the company's commitment to establishing presence in emerging tech hubs.
💼 Interview & Application Insights
Typical Process: For senior product marketing roles in fintech/crypto, expect multiple rounds including initial screening, marketing team interviews, cross-functional stakeholder conversations, and likely a strategic presentation or case study
Key Assessment Areas: Strategic thinking, crypto industry knowledge, messaging development skills, cross-functional collaboration abilities, product marketing execution experience
Application Tips: Highlight specific examples of B2B product marketing successes, especially any experience with crypto/blockchain products. Demonstrate understanding of how to translate complex technical capabilities into compelling value propositions.
ATS Keywords: product marketing, B2B marketing, go-to-market strategy, blockchain, cryptocurrency, fintech, custody, product positioning, product messaging, cross-functional collaboration, market segmentation
ASSUMPTION: These insights are based on standard industry practices for similar roles in the fintech/crypto space rather than specific details provided by Ripple.
🛠️ Tools & Technologies
While specific tools aren't mentioned, product marketing professionals in this space typically work with:
- Market research and analytics platforms
- CRM systems (likely Salesforce)
- Content management systems
- Marketing automation tools
- Project management software
- Collaboration tools for distributed teams
ASSUMPTION: These tools represent standard technology stack for product marketing professionals in fintech and are not explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Ripple emphasizes building real-world value, innovation, diversity and inclusion, and transforming the global financial system
Work Style: Collaborative, entrepreneurial, fast-paced, and mission-driven with a focus on cross-functional teamwork
Self-Assessment:
- Are you passionate about cryptocurrency and its potential to transform financial systems?
- Do you thrive in fast-paced environments where you need to influence without authority?
- Are you comfortable simplifying complex technical concepts for different audiences?
- Can you navigate ambiguity while driving toward concrete deliverables?
ASSUMPTION: The cultural elements are inferred from the company description and role requirements, which emphasize collaboration, innovation, and passion for the crypto industry.
⚠️ Potential Challenges
- Navigating the rapidly evolving regulatory landscape in cryptocurrency
- Balancing multiple cross-functional stakeholder needs across product, sales, and marketing teams
- Developing compelling messaging for complex technical products to various audience segments
- Working in a hybrid environment that requires coordination across potentially distributed teams
- Keeping pace with the fast-moving crypto industry and competitive landscape
ASSUMPTION: These challenges are inferred based on the nature of the role and industry rather than explicitly stated issues.
📈 Similar Roles Comparison
This Product Marketing Lead role differs from similar positions in several ways:
- vs. Traditional Fintech PMM: Requires deeper understanding of blockchain technology and crypto-specific use cases
- vs. Crypto Exchange PMM: More focused on B2B/enterprise applications rather than consumer trading platforms
- vs. General Tech PMM: Demands specialized knowledge of financial services regulations and blockchain applications
- vs. Financial Services PMM: Requires comfort with emerging technology and less established market dynamics
ASSUMPTION: This comparison is based on standard industry patterns for similar roles across different sectors.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing a comprehensive go-to-market strategy for Ripple Custody's expansion into new fintech segments
- Creating a competitive positioning framework that clearly differentiates Ripple's custody solution
- Producing sales enablement materials that effectively communicate custody product value propositions
- Designing and executing the launch plan for new custody features targeting specific customer segments
- Conducting market research to identify high-value use cases for custody products within the crypto ecosystem
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common product marketing initiatives in the industry.
❓ Key Questions to Ask During Interview
- How does Ripple Custody fit into the company's overall product strategy and vision?
- What are the biggest challenges in communicating the value of custody solutions to the target customer segments?
- How do product marketing, product management, and sales teams collaborate at Ripple?
- What does success look like for this role in the first 6-12 months?
- How is Ripple positioning itself in response to evolving regulatory landscape in the crypto industry?
- Can you share more about the current state of the custody product and its key growth objectives?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume: Highlight relevant B2B product marketing experience, especially any work with blockchain, cryptocurrency, or fintech products. Include quantifiable achievements that demonstrate your impact.
- Prepare your portfolio: Gather examples of successful positioning, messaging frameworks, and go-to-market strategies you've developed, particularly for complex technical products.
- Research Ripple thoroughly: Understand their product suite beyond just the custody offering, their competitive landscape, and recent company news/developments.
- Network: Connect with current or former Ripple employees on LinkedIn to gain insights into the company culture and interview process.
- ATS optimization: Ensure your application includes key terms like "product marketing," "go-to-market strategy," "blockchain," "cryptocurrency," "B2B marketing," and "product positioning" to pass automated screening systems.
- Prepare for case studies: Be ready to demonstrate how you would approach positioning and messaging for complex financial technology products.