🔹 Job Title: Product Marketing Lead
🔹 Company: Raptor Maps
🔹 Location: Remote (US-based)
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
Raptor Maps is seeking a Product Marketing Lead to develop and execute marketing strategies for their solar asset management platform. This role will bridge the gap between product development and go-to-market teams, establish thought leadership, and drive demand generation for the company's innovative solar management software. The ideal candidate will craft compelling narratives about the future of solar operations while supporting the company's mission to scale the solar energy industry through better data, automation, and robotics integration.
ASSUMPTION: Based on the job description mentioning "full-time" benefits and the comprehensive responsibilities outlined, this appears to be a full-time role though not explicitly stated in the original listing.
✅ Develop & Deploy Product Marketing Strategy
• Gain deep understanding of customer base, pain points, and objectives
• Define and articulate compelling messaging and positioning
• Craft provocative narratives on solar asset management
• Identify customer signals and analyze competitive landscape
✅ Disrupt and Strengthen Market Perception
• Develop and execute content roadmap for thought leadership
• Create compelling content (research articles, customer stories, videos)
✅ Drive Demand Generation
• Collaborate with Marketing and Go-to-Market teams on campaigns
• Provide high-quality materials and messaging
• Develop field enablement assets
✅ Bridge Product and GTM Teams
• Own relationship between Product, R&D, and GTM
• Manage product launches end-to-end
• Monitor launch success and adjust strategies
• Empower GTM teams with insights on customer use cases
Education: Not specified
Experience: At least 3 years of marketing experience in B2B SaaS startups OR at least 3 years of business development/technical marketing experience at renewable energy companies
Skills:
Other Requirements:
ASSUMPTION: While no specific education requirements are mentioned, the technical nature and seniority of the role suggests that a bachelor's degree in marketing, business, or a related field would be valuable though not necessarily required if the candidate has sufficient relevant experience.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level and responsibilities of this role in the renewable energy tech sector, compensation would likely be competitive with other product marketing leadership positions at Series C venture-backed startups. Product Marketing Lead roles in tech typically range from $100,000-$150,000+ depending on experience, plus equity, though this is an industry approximation and not stated in the listing.
Industry Position: Raptor Maps is a venture-backed, MIT-born climate tech startup that has developed the leading platform for remotely managed solar operations. They serve tens of thousands of solar sites worldwide, helping to enable the solar energy industry to scale through better data, automation, and robotics integration.
Company Size: Not specified
Company Stage: Growth stage, Series C funded
ASSUMPTION: Based on the mention of "Series C" funding and serving "tens of thousands of solar sites around the world," Raptor Maps appears to be a growth-stage startup that has achieved significant market adoption, likely with dozens to hundreds of employees, though exact company size is not specified.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly stated, but the company is in a growth phase with Series C funding, suggesting potential for career advancement
ASSUMPTION: Given the leadership nature of the role ("Product Marketing Lead") and requirement for at least 3 years of experience, this appears to be a mid to senior-level position with significant autonomy. The role likely reports to a VP of Marketing, CMO, or similar, though reporting relationships are not explicitly mentioned.
Office Type: Remote-first
Geographic Context: Must be located in the contiguous United States (lower 48 states)
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: Quarterly in-person team gatherings requiring travel
ASSUMPTION: The role follows a standard workweek typical of full-time marketing positions in tech companies, though specific hours aren't mentioned. The remote-first policy suggests flexibility in daily scheduling, with an expectation to align with core business hours.
Typical Process: For product marketing roles at venture-backed tech companies, candidates typically undergo:
Key Assessment Areas:
Application Tips:
ATS Keywords: product marketing, B2B SaaS, go-to-market, demand generation, messaging strategy, positioning, content strategy, product launches, technical marketing, customer insights, competitive analysis, renewable energy, solar industry
ASSUMPTION: These insights are based on industry standards for similar roles at growth-stage tech companies and not specific information provided by Raptor Maps. The actual interview process may vary.
While not explicitly mentioned, professionals in this role typically work with:
ASSUMPTION: These tools represent standard technology used in product marketing roles but aren't specifically mentioned in the job listing. The actual tech stack may vary based on Raptor Maps' specific systems and preferences.
Company Values: Based on the job description, Raptor Maps values:
Work Style: Fast-paced, collaborative, autonomous, customer-focused, data-driven
Self-Assessment Questions:
ASSUMPTION: The work style characteristics are inferred from phrases like "fast-paced environments," "autonomy, curiosity, and a hunger for problem-solving are in your DNA," and descriptions of the collaborative nature of the role.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are inferred from the comprehensive nature of the responsibilities and the company's growth-stage context. The actual challenges may vary based on organizational structure and specific objectives.
This Product Marketing Lead role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific elements emphasized in this job description.
Based on the listed responsibilities, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job listing and typical product marketing work in similar companies.
ASSUMPTION: These questions are suggested based on the role type and company context. They should be customized based on the specific interviewer and stage of the interview process.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: