Product Marketing Lead
Perchwell
Full-time
On-site
New York, United States
📦 Product Marketing
Here is the AI-enriched job listing for the Product Marketing Lead role at Perchwell:
## 📌 Core Information
🔹 **Job Title:** Product Marketing Lead
🔹 **Company:** Perchwell
🔹 **Location:** New York, United States
🔹 **Job Type:** Full-time
🔹 **Category:** 📦 Product Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
The Product Marketing Lead will be the founding member of Perchwell's go-to-market (GTM) team, responsible for developing and executing the company's product marketing strategy. In this high-impact role, you will own the positioning, messaging, and go-to-market plans for Perchwell's innovative data and workflow platform for real estate professionals. As a key player on the GTM leadership team, you will collaborate cross-functionally to drive product adoption and establish Perchwell as a standout brand in the rapidly evolving real estate technology industry.
**ASSUMPTION:** Based on the details provided, this appears to be a senior-level product marketing role at a growing B2B SaaS company in the real estate tech space. The successful candidate will need to be a strategic thinker, strong communicator, and able to thrive in a fast-paced, startup environment.
---
### 📋 Key Responsibilities
✅ Lead, build, and launch customer-driven positioning and messaging for Perchwell's current and future products, features, and integrations
✅ Shape the company's competitive approach by owning market and customer intelligence, persona development, and strategic positioning
✅ Devise and execute local customer acquisition strategies for geographically-constrained markets
✅ Develop and evangelize deep industry, market, and product expertise across cross-functional teams
✅ Become an expert on Perchwell's customers, including their pain points and how the company's solutions can build trust and grow those relationships
✅ Support new product and go-to-market initiatives through market research, customer calls, focus groups, pricing strategy, and launch planning
**ASSUMPTION:** The responsibilities listed cover the full scope of product marketing, from strategic planning to hands-on execution. This suggests the role requires a versatile, experienced individual capable of operating at both the big-picture and tactical levels.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 6-10 years of B2B product marketing experience, with exposure to enterprise SaaS and/or startup environments
**Skills:**
- Proven ability to build compelling narratives and marketing assets for diverse audiences
- Strong strategic and research skills to quickly grasp market dynamics, customer needs, and competitive positioning
- Metrics-driven and focused on delivering impactful results
- Deep understanding and empathy for internal and external stakeholders
- Self-motivated, adaptable, and comfortable leading projects in a fast-paced environment
**ASSUMPTION:** While the education requirement is not stated, a bachelor's degree in marketing, communications, or a related field is likely expected for this senior-level position. The emphasis on strategic thinking, research, and storytelling skills indicates this is a highly analytical and creative role.
---
### 💰 Compensation & Benefits
**Salary Range:** $165,000 - $205,000 base salary, plus equity and benefits
**Benefits:** Unlimited PTO, 401(k) with company match, medical/dental/vision coverage, HSA/FSA options, commuter benefits, parental leave, company off-sites/events
**ASSUMPTION:** Based on the salary range provided, this appears to be a well-compensated, senior-level position at a well-funded, growth-stage startup. The comprehensive benefits package is also competitive for the New York City market.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Perchwell is a modern data and workflow platform for real estate professionals, backed by leading investors and MLS partners. As a new entrant in the multi-trillion dollar residential real estate tech space, the company is positioning itself as a standout innovator.
**Company Size:** Not specified
**Company Stage:** Growth-stage startup, scaling its best-in-class platform
**ASSUMPTION:** Perchwell appears to be a venture-backed, technology-driven real estate company seeking to disrupt the traditional real estate industry through innovative data and workflow solutions. The inclusion of investor and MLS partners suggests the company has achieved a degree of market validation and traction.
---
### 📊 Role Analysis
**Career Level:** Senior-level, with 6-10 years of relevant experience
**Reporting Structure:** Not specified, but likely reporting to a marketing or GTM executive
**Team Size/Composition:** This role is the founding member of the GTM team, suggesting a small but growing team
**Growth Opportunities:** Opportunity to shape the company's GTM strategy and build the marketing function from the ground up, with potential for career advancement
**ASSUMPTION:** As the founding member of the GTM team, this role likely has a significant level of influence and autonomy. The successful candidate will be expected to establish processes, build a team, and scale the marketing function in line with the company's growth.
---
### 🌍 Location & Work Environment
**Office Type:** Hybrid, with 4 days per week in the company's Soho, Manhattan office
**Geographic Context:** New York City is a major tech and business hub, with a high cost of living but access to top talent and industry connections
**Work Schedule:** Standard full-time, with the expectation of being in the office 4 days per week
**Regional Considerations:** The New York City location may appeal to candidates seeking an urban, fast-paced work environment and access to the vibrant real estate industry
**ASSUMPTION:** The hybrid work model with a significant in-office component suggests Perchwell values collaboration and in-person interaction, despite the broader industry shift towards remote work. The Soho location is likely chosen to tap into the local tech/startup talent pool.
---
### 💼 Interview & Application Insights
**Typical Process:** Likely to include initial phone/video screen, 1-2 in-person/remote interviews, skills assessment, and reference checks
**Key Assessment Areas:** Strategic thinking, customer/market understanding, communication skills, ability to execute and deliver results, cultural fit
**Application Tips:** Highlight previous experience building go-to-market strategies, crafting compelling narratives, and working cross-functionally in fast-paced environments
**ATS Keywords:** product marketing, B2B, SaaS, real estate, go-to-market, positioning, messaging, customer intelligence, competitive analysis
**ASSUMPTION:** The interview process for this role will focus on evaluating the candidate's strategic marketing expertise, ability to work collaboratively, and cultural alignment with Perchwell's startup environment. Tailoring the application to showcase relevant achievements and skills will be crucial to passing the initial ATS screening.
---
### 🛠️ Tools & Technologies
- CRM/marketing automation platforms (e.g., Salesforce, HubSpot)
- Content management systems (e.g., WordPress, Drupal)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Presentation and design tools (e.g., PowerPoint, Figma)
**ASSUMPTION:** In addition to the tools and platforms mentioned, the Product Marketing Lead will likely need proficiency in standard marketing software, customer research methods, and project management tools to effectively execute their responsibilities.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description, Perchwell values innovation, customer-centricity, cross-functional collaboration, and a fast-paced, growth-oriented work environment.
**Work Style:** The role requires a self-motivated, adaptable, and project-driven approach, with the ability to thrive in ambiguity and lead initiatives.
**Self-Assessment:** Candidates should consider their comfort with autonomy, appetite for strategic problem-solving, and passion for driving measurable impact in a rapidly evolving industry.
**ASSUMPTION:** Perchwell appears to have a dynamic, startup-like culture that values entrepreneurial spirit, agility, and a growth mindset. The successful candidate will need to be a proactive, data-driven, and collaborative team player.
---
### ⚠️ Potential Challenges
Given the broad scope of responsibilities and the need to establish the GTM function from the ground up, the Product Marketing Lead may face challenges in:
- Prioritizing and managing multiple competing priorities
- Quickly building deep market and customer expertise in a complex, niche industry
- Aligning cross-functional teams and gaining buy-in for new initiatives
- Scaling marketing efforts to support the company's rapid growth
**ASSUMPTION:** These potential challenges are inferred based on the nature of the role and the startup environment, but the actual challenges may vary depending on the company's specific circumstances and the candidate's previous experience.
---
### 📈 Similar Roles Comparison
This Product Marketing Lead role is similar to senior-level product marketing positions at other B2B SaaS companies, particularly those in the real estate, fintech, or enterprise software spaces. Key differences may include the level of autonomy, the scope of responsibilities (e.g., some roles may focus more on content creation vs. strategic planning), and the specific industry context.
**ASSUMPTION:** While the core responsibilities of a Product Marketing Lead role are generally consistent across industries, the nuances of this position will be shaped by Perchwell's unique market position, product offerings, and growth stage.
---
### 📝 Sample Projects
- Conducting comprehensive market research to develop positioning and messaging for Perchwell's core products and upcoming feature releases
- Collaborating with the product, sales, and customer success teams to create compelling demo scripts, sales enablement materials, and customer education resources
- Designing and implementing a go-to-market strategy for Perchwell's launch into a new geographic market, including market segmentation, persona development, and targeted campaigns
- Analyzing customer and competitive intelligence to identify new product and marketing opportunities that address unmet needs in the real estate technology space
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a general sense of the types of initiatives they may be involved in. The actual project work will depend on the company's specific priorities and the candidate's skills and experience.
---
### ❓ Key Questions to Ask During Interview
1. How does Perchwell's product roadmap and overall vision align with the company's long-term growth strategy?
2. What are the biggest challenges the company is currently facing in the real estate technology market, and how does the Product Marketing Lead role fit into the plan to address them?
3. Can you provide more details on the current marketing team structure and the plans for building out the GTM function over the next 12-18 months?
4. What metrics and KPIs will be used to measure the success of the Product Marketing Lead's efforts, and how does the company ensure alignment across cross-functional teams?
5. How does Perchwell foster a culture of innovation and continuous improvement, and what opportunities will there be for the Product Marketing Lead to contribute to this environment?
6. Can you share examples of how the company has responded to major industry changes or disruptions in the past, and what lessons were learned that inform the current approach?
**ASSUMPTION:** These questions are designed to help the candidate better understand the company's strategic priorities, the scope and impact of the role, the team dynamics, and the overall work culture. Tailoring the questions to the specific interview context will be important.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this Product Marketing Lead opportunity at Perchwell, applicants should:
1. Thoroughly review the company's website, blog, and any other publicly available information to gain a deeper understanding of their products, customers, and industry positioning.
2. Tailor your resume and cover letter to highlight relevant experience in B2B product marketing, go-to-market strategy development, and working in fast-paced, growth-oriented environments.
3. Ensure your application materials are optimized for the relevant ATS keywords, such as "product marketing," "SaaS," "real estate technology," and "positioning/messaging."
4. Prepare thoughtful questions to ask during the interview that demonstrate your strategic thinking, customer/market insights, and genuine interest in the role and company.
5. Be ready to provide concrete examples of how you have delivered measurable marketing impact and driven successful product launches in previous roles.
By taking these steps, applicants can position themselves as well-prepared, enthusiastic, and highly qualified candidates for this transformative Product Marketing Lead role at Perchwell.
## Visual Customization Guide
For this technology/startup-focused role, the job description should utilize a modern, visually engaging layout with the following elements:
- Incorporate relevant emoji icons (e.g., 🚀, 📊, 🛠️) to break up the text and draw the reader's eye
- Use a clean, sans-serif font like Montserrat or Open Sans for a fresh, contemporary feel
- Incorporate the company's branding colors (if available) to create a cohesive visual identity
- Utilize plenty of white space and strategic use of bold/italic formatting to enhance readability
- Consider including a subtle background pattern or gradient to add visual interest without distracting from the content
The overall tone should be professional yet approachable, reflecting the fast-paced, innovative nature of Perchwell's work environment. By adapting the visual style, the job description will effectively resonate with the target audience of tech-savvy, entrepreneurially-minded candidates.
## 📌 Core Information
🔹 **Job Title:** Product Marketing Lead
🔹 **Company:** Perchwell
🔹 **Location:** New York, United States
🔹 **Job Type:** Full-time
🔹 **Category:** 📦 Product Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
The Product Marketing Lead will be the founding member of Perchwell's go-to-market (GTM) team, responsible for developing and executing the company's product marketing strategy. In this high-impact role, you will own the positioning, messaging, and go-to-market plans for Perchwell's innovative data and workflow platform for real estate professionals. As a key player on the GTM leadership team, you will collaborate cross-functionally to drive product adoption and establish Perchwell as a standout brand in the rapidly evolving real estate technology industry.
**ASSUMPTION:** Based on the details provided, this appears to be a senior-level product marketing role at a growing B2B SaaS company in the real estate tech space. The successful candidate will need to be a strategic thinker, strong communicator, and able to thrive in a fast-paced, startup environment.
---
### 📋 Key Responsibilities
✅ Lead, build, and launch customer-driven positioning and messaging for Perchwell's current and future products, features, and integrations
✅ Shape the company's competitive approach by owning market and customer intelligence, persona development, and strategic positioning
✅ Devise and execute local customer acquisition strategies for geographically-constrained markets
✅ Develop and evangelize deep industry, market, and product expertise across cross-functional teams
✅ Become an expert on Perchwell's customers, including their pain points and how the company's solutions can build trust and grow those relationships
✅ Support new product and go-to-market initiatives through market research, customer calls, focus groups, pricing strategy, and launch planning
**ASSUMPTION:** The responsibilities listed cover the full scope of product marketing, from strategic planning to hands-on execution. This suggests the role requires a versatile, experienced individual capable of operating at both the big-picture and tactical levels.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 6-10 years of B2B product marketing experience, with exposure to enterprise SaaS and/or startup environments
**Skills:**
- Proven ability to build compelling narratives and marketing assets for diverse audiences
- Strong strategic and research skills to quickly grasp market dynamics, customer needs, and competitive positioning
- Metrics-driven and focused on delivering impactful results
- Deep understanding and empathy for internal and external stakeholders
- Self-motivated, adaptable, and comfortable leading projects in a fast-paced environment
**ASSUMPTION:** While the education requirement is not stated, a bachelor's degree in marketing, communications, or a related field is likely expected for this senior-level position. The emphasis on strategic thinking, research, and storytelling skills indicates this is a highly analytical and creative role.
---
### 💰 Compensation & Benefits
**Salary Range:** $165,000 - $205,000 base salary, plus equity and benefits
**Benefits:** Unlimited PTO, 401(k) with company match, medical/dental/vision coverage, HSA/FSA options, commuter benefits, parental leave, company off-sites/events
**ASSUMPTION:** Based on the salary range provided, this appears to be a well-compensated, senior-level position at a well-funded, growth-stage startup. The comprehensive benefits package is also competitive for the New York City market.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Perchwell is a modern data and workflow platform for real estate professionals, backed by leading investors and MLS partners. As a new entrant in the multi-trillion dollar residential real estate tech space, the company is positioning itself as a standout innovator.
**Company Size:** Not specified
**Company Stage:** Growth-stage startup, scaling its best-in-class platform
**ASSUMPTION:** Perchwell appears to be a venture-backed, technology-driven real estate company seeking to disrupt the traditional real estate industry through innovative data and workflow solutions. The inclusion of investor and MLS partners suggests the company has achieved a degree of market validation and traction.
---
### 📊 Role Analysis
**Career Level:** Senior-level, with 6-10 years of relevant experience
**Reporting Structure:** Not specified, but likely reporting to a marketing or GTM executive
**Team Size/Composition:** This role is the founding member of the GTM team, suggesting a small but growing team
**Growth Opportunities:** Opportunity to shape the company's GTM strategy and build the marketing function from the ground up, with potential for career advancement
**ASSUMPTION:** As the founding member of the GTM team, this role likely has a significant level of influence and autonomy. The successful candidate will be expected to establish processes, build a team, and scale the marketing function in line with the company's growth.
---
### 🌍 Location & Work Environment
**Office Type:** Hybrid, with 4 days per week in the company's Soho, Manhattan office
**Geographic Context:** New York City is a major tech and business hub, with a high cost of living but access to top talent and industry connections
**Work Schedule:** Standard full-time, with the expectation of being in the office 4 days per week
**Regional Considerations:** The New York City location may appeal to candidates seeking an urban, fast-paced work environment and access to the vibrant real estate industry
**ASSUMPTION:** The hybrid work model with a significant in-office component suggests Perchwell values collaboration and in-person interaction, despite the broader industry shift towards remote work. The Soho location is likely chosen to tap into the local tech/startup talent pool.
---
### 💼 Interview & Application Insights
**Typical Process:** Likely to include initial phone/video screen, 1-2 in-person/remote interviews, skills assessment, and reference checks
**Key Assessment Areas:** Strategic thinking, customer/market understanding, communication skills, ability to execute and deliver results, cultural fit
**Application Tips:** Highlight previous experience building go-to-market strategies, crafting compelling narratives, and working cross-functionally in fast-paced environments
**ATS Keywords:** product marketing, B2B, SaaS, real estate, go-to-market, positioning, messaging, customer intelligence, competitive analysis
**ASSUMPTION:** The interview process for this role will focus on evaluating the candidate's strategic marketing expertise, ability to work collaboratively, and cultural alignment with Perchwell's startup environment. Tailoring the application to showcase relevant achievements and skills will be crucial to passing the initial ATS screening.
---
### 🛠️ Tools & Technologies
- CRM/marketing automation platforms (e.g., Salesforce, HubSpot)
- Content management systems (e.g., WordPress, Drupal)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Presentation and design tools (e.g., PowerPoint, Figma)
**ASSUMPTION:** In addition to the tools and platforms mentioned, the Product Marketing Lead will likely need proficiency in standard marketing software, customer research methods, and project management tools to effectively execute their responsibilities.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description, Perchwell values innovation, customer-centricity, cross-functional collaboration, and a fast-paced, growth-oriented work environment.
**Work Style:** The role requires a self-motivated, adaptable, and project-driven approach, with the ability to thrive in ambiguity and lead initiatives.
**Self-Assessment:** Candidates should consider their comfort with autonomy, appetite for strategic problem-solving, and passion for driving measurable impact in a rapidly evolving industry.
**ASSUMPTION:** Perchwell appears to have a dynamic, startup-like culture that values entrepreneurial spirit, agility, and a growth mindset. The successful candidate will need to be a proactive, data-driven, and collaborative team player.
---
### ⚠️ Potential Challenges
Given the broad scope of responsibilities and the need to establish the GTM function from the ground up, the Product Marketing Lead may face challenges in:
- Prioritizing and managing multiple competing priorities
- Quickly building deep market and customer expertise in a complex, niche industry
- Aligning cross-functional teams and gaining buy-in for new initiatives
- Scaling marketing efforts to support the company's rapid growth
**ASSUMPTION:** These potential challenges are inferred based on the nature of the role and the startup environment, but the actual challenges may vary depending on the company's specific circumstances and the candidate's previous experience.
---
### 📈 Similar Roles Comparison
This Product Marketing Lead role is similar to senior-level product marketing positions at other B2B SaaS companies, particularly those in the real estate, fintech, or enterprise software spaces. Key differences may include the level of autonomy, the scope of responsibilities (e.g., some roles may focus more on content creation vs. strategic planning), and the specific industry context.
**ASSUMPTION:** While the core responsibilities of a Product Marketing Lead role are generally consistent across industries, the nuances of this position will be shaped by Perchwell's unique market position, product offerings, and growth stage.
---
### 📝 Sample Projects
- Conducting comprehensive market research to develop positioning and messaging for Perchwell's core products and upcoming feature releases
- Collaborating with the product, sales, and customer success teams to create compelling demo scripts, sales enablement materials, and customer education resources
- Designing and implementing a go-to-market strategy for Perchwell's launch into a new geographic market, including market segmentation, persona development, and targeted campaigns
- Analyzing customer and competitive intelligence to identify new product and marketing opportunities that address unmet needs in the real estate technology space
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a general sense of the types of initiatives they may be involved in. The actual project work will depend on the company's specific priorities and the candidate's skills and experience.
---
### ❓ Key Questions to Ask During Interview
1. How does Perchwell's product roadmap and overall vision align with the company's long-term growth strategy?
2. What are the biggest challenges the company is currently facing in the real estate technology market, and how does the Product Marketing Lead role fit into the plan to address them?
3. Can you provide more details on the current marketing team structure and the plans for building out the GTM function over the next 12-18 months?
4. What metrics and KPIs will be used to measure the success of the Product Marketing Lead's efforts, and how does the company ensure alignment across cross-functional teams?
5. How does Perchwell foster a culture of innovation and continuous improvement, and what opportunities will there be for the Product Marketing Lead to contribute to this environment?
6. Can you share examples of how the company has responded to major industry changes or disruptions in the past, and what lessons were learned that inform the current approach?
**ASSUMPTION:** These questions are designed to help the candidate better understand the company's strategic priorities, the scope and impact of the role, the team dynamics, and the overall work culture. Tailoring the questions to the specific interview context will be important.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this Product Marketing Lead opportunity at Perchwell, applicants should:
1. Thoroughly review the company's website, blog, and any other publicly available information to gain a deeper understanding of their products, customers, and industry positioning.
2. Tailor your resume and cover letter to highlight relevant experience in B2B product marketing, go-to-market strategy development, and working in fast-paced, growth-oriented environments.
3. Ensure your application materials are optimized for the relevant ATS keywords, such as "product marketing," "SaaS," "real estate technology," and "positioning/messaging."
4. Prepare thoughtful questions to ask during the interview that demonstrate your strategic thinking, customer/market insights, and genuine interest in the role and company.
5. Be ready to provide concrete examples of how you have delivered measurable marketing impact and driven successful product launches in previous roles.
By taking these steps, applicants can position themselves as well-prepared, enthusiastic, and highly qualified candidates for this transformative Product Marketing Lead role at Perchwell.
## Visual Customization Guide
For this technology/startup-focused role, the job description should utilize a modern, visually engaging layout with the following elements:
- Incorporate relevant emoji icons (e.g., 🚀, 📊, 🛠️) to break up the text and draw the reader's eye
- Use a clean, sans-serif font like Montserrat or Open Sans for a fresh, contemporary feel
- Incorporate the company's branding colors (if available) to create a cohesive visual identity
- Utilize plenty of white space and strategic use of bold/italic formatting to enhance readability
- Consider including a subtle background pattern or gradient to add visual interest without distracting from the content
The overall tone should be professional yet approachable, reflecting the fast-paced, innovative nature of Perchwell's work environment. By adapting the visual style, the job description will effectively resonate with the target audience of tech-savvy, entrepreneurially-minded candidates.