🔹 Job Title: Product Marketing Associate
🔹 Company: Dataminr
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
As a Product Marketing Associate at Dataminr, you'll play a crucial role in developing compelling sales and marketing materials that effectively communicate the value of Dataminr's AI technology. You'll work closely with product management, sales, and marketing teams to execute go-to-market strategies and help position Dataminr's products in the competitive AI and real-time information market.
ASSUMPTION: Based on the responsibilities and company description, I'm assuming this is an early to mid-career role focused on B2B/B2G product marketing within a high-growth tech company specializing in AI and real-time information.
✅ Develop a deep understanding of Dataminr's products and technology to create compelling sales and marketing materials
✅ Proactively build materials for sales teams to use with prospects and customers
✅ Implement messaging and positioning while ensuring brand consistency in external materials
✅ Operate cross-functionally within Marketing and other departments to support initiatives
✅ Contribute to competitive analysis, win/loss analysis, and persona research as needed
✅ Process requests from sales representatives for marketing materials
ASSUMPTION: The role appears to focus primarily on sales enablement and content creation, with some strategic input on positioning and market research.
Education: Bachelor's degree or equivalent work experience; advanced degree a plus
Experience: 2-4 years of experience in B2B Product Marketing, B2G Marketing, management consulting, or government contracting, preferably within a high-growth technology environment
Skills:
Preferred: Product Marketing Certification from Product Marketing Alliance or Pragmatic Institute
ASSUMPTION: No significant assumptions made as qualifications are clearly outlined in the job posting.
Salary Range: $72,000-$101,500 base salary plus annual discretionary bonus
Benefits:
Industry Comparison: This compensation range aligns with industry standards for product marketing associates at technology companies in the United States, particularly considering the company's $4.1B valuation and high-growth status.
ASSUMPTION: The compensation structure appears competitive within the B2B technology sector, especially with the addition of equity and comprehensive benefits.
Industry Position: Dataminr is a leading AI company valued at $4.1B that delivers real-time information from over 1 million public data sources, helping organizations respond to critical events before they unfold. The company serves over two-thirds of Fortune 50 and half of Fortune 100 companies.
Company Size: Over 600 employees across seven global offices
Company Stage: High-growth technology company founded in 2009 with established AI expertise and recent innovations including ReGenAI technology
ASSUMPTION: Based on the company description, Dataminr appears to be a well-established growth-stage company with significant market penetration and continued innovation, suggesting stability with opportunities for career advancement.
Career Level: Early to mid-career (based on 2-4 years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement within a high-growth organization with exposure to senior leaders in marketing and cross-functional teams
ASSUMPTION: Given the company's growth trajectory and emphasis on cross-functional collaboration, this role likely offers good visibility across the organization and opportunities to develop versatile product marketing skills.
Office Type: Remote with flexible working options
Geographic Context: United States-based position with no specific city requirement
Work Schedule: Not specified, but likely standard business hours with flexibility given the remote nature
Regional Considerations: Nationwide opportunity without geographic limitations within the US
ASSUMPTION: The job listing indicates remote work options and includes "#LI-REMOTE" tag, suggesting this is a fully remote position with the ability to work from anywhere in the United States.
Typical Process: For product marketing roles at technology companies like Dataminr, the interview process typically includes initial screening, portfolio review, marketing case studies or assignments, and team/cultural fit interviews
Key Assessment Areas:
Application Tips: Highlight experience creating impactful marketing materials, demonstrate storytelling capabilities, showcase knowledge of AI or data solutions if applicable, and emphasize experience working with sales teams
ATS Keywords: product marketing, B2B marketing, sales enablement, messaging, positioning, content management, storytelling, cross-functional collaboration, competitive analysis, go-to-market, AI technology
ASSUMPTION: These insights are based on standard industry practices for product marketing roles and the specific requirements mentioned in the job posting.
Content management platforms (specifically mentioned: Highspot)
Likely experience with:
ASSUMPTION: Beyond Highspot, which is explicitly mentioned, these tools represent standard technology used in product marketing roles but aren't specifically required in the job description.
Company Values: Dataminr emphasizes diversity, social justice, allyship, empathy, and using AI for the greater good. The company appears to value authenticity and encourages employees to be their best, authentic selves.
Work Style: Fast-paced, high-growth environment that values proactive team players who can "roll up their sleeves" and make an immediate impact. Cross-functional collaboration is emphasized.
Self-Assessment:
ASSUMPTION: The cultural elements are derived from explicit statements in the job posting about the company's values and desired candidate attributes.
Managing multiple competing priorities in a fast-paced environment
Developing deep technical knowledge of AI and data products
Balancing requests from sales representatives while maintaining proactive content development
Working effectively across multiple departments and stakeholders
ASSUMPTION: These challenges are inferred from the job responsibilities and the described fast-paced nature of the organization, as well as standard challenges in product marketing roles.
This Product Marketing Associate role focuses more on sales enablement and content creation than some similar positions that might emphasize market research, competitive intelligence, or pricing strategy. The B2B/B2G focus and technology sector specialization distinguish it from consumer-focused product marketing roles. The position appears to offer more strategic involvement than typical marketing coordinator roles but less strategic ownership than senior product marketing manager positions.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
ASSUMPTION: These project examples are based on the responsibilities listed in the job description and typical product marketing activities in B2B technology companies.
ASSUMPTION: These questions are suggested based on the role type and common considerations for product marketing positions but should be tailored to the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.