Product Marketing and Business Development ISP (m/f/d)

📌 Core Information

🔹 Job Title: Product Marketing and Business Development ISP (m/f/d)

🔹 Company: TP-LINK Deutschland GmbH

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Partial home office possible)

🚀 Job Overview

Key aspects of this role include:

• Engaging ISPs across TP-Link's entire product and solution portfolio
• Acting as a technical expert on TP-Link Business Networking products
• Understanding customer and partner requirements to deploy TP-Link product solutions
• Relaying ISP feedback and strategy to R&D for product development
• Maintaining strong interpersonal networks with key ISP stakeholders

ASSUMPTION: This role requires a balance of technical expertise, strong communication skills, and industry knowledge to effectively engage with ISPs and drive product development.

📋 Key Responsibilities

✅ Engage ISPs across the entire TP-Link product and solution portfolio, presenting strategy and products to various departments to enhance understanding

✅ Act as the technical expert on TP-Link Business Networking products, sharing knowledge through demonstrations and addressing technical inquiries

✅ Understand customer and partner requirements to deploy TP-Link product solutions successfully

✅ Relay ISP feedback and strategy to R&D, ensuring they understand needs and priorities

✅ Engage in RFQ and information request processes to support the visibility and selection of TP-Link solutions, participating in reviews, negotiations, and final commercial rounds

✅ Maintain strong interpersonal networks with key ISP stakeholders

✅ Provide robust support to the ISP testing department

ASSUMPTION: The role involves a mix of technical, commercial, and strategic responsibilities, requiring a versatile skill set and strong interpersonal skills.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Proven track record of several years in a similar role with ISP projects

Required Skills:

• Knowledge of industry stakeholders and key market trends, including new user service (QoS, Smart Home matter…)
• Experience with networking and telecom products, proficient in TCP/IP stack, application protocols (DHCP/DNS/HTTPs), and networking Gateway (DSL/VDSL/GPON/Fiber Connection/4G/Mesh/Repeaters etc.)
• Skilled in end-to-end network troubleshooting, able to communicate complex technical topics to customers and co-workers of varying technical skill levels
• Fluent in German and English (spoken & written)
• Excellent technical presentation and communication skills

Preferred Skills:

• Experience with TP-Link products
• Knowledge of the German ISP market

ASSUMPTION: Given the role's focus on engaging with ISPs, strong industry knowledge and experience with networking products are crucial.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market rates for similar roles in Germany)

Benefits:

• Independent role with own responsibilities in an innovative, market-leading international company
• Friendly and motivated team with opportunities for personal development
• Partial home office possible
• Attractive salary with target-related OTE bonus
• 28-31 annual holidays
• Monthly car allowance
• Company pension scheme
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on
• Employee referral award
• Regular team events
• Ergonomic office chairs and height-adjustable workplaces
• Modern office with free parking places
• Free drinks and good tea and coffee
• Employee discounts on TP-Link products

Working Hours: 40 hours per week, with partial home office flexibility

ASSUMPTION: The salary range is estimated based on market data for similar roles in Germany. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: TP-LINK operates in the competitive IT Services and IT Consulting industry, focusing on SOHO networking products and smart home accessories

Company Size: TP-LINK Deutschland GmbH is part of a larger global organization with over 10,000 employees, providing a mix of corporate structure and entrepreneurial spirit

Founded: TP-LINK was founded in 1996 and has since grown to become a global provider of networking products, with a strong presence in China and over 100 countries

Company Description:

• TP-LINK is a global provider of SOHO networking products and the No.1 market share holder in China
• The company offers a wide range of products, including Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters, and Network Adapters
• TP-LINK is committed to powerful R&D, effective production, and strict quality management, ensuring award-winning products for global customers

Company Specialties:

• WLAN/DSL
• Powerline/Repeater
• 3G/4G
• Smart Home/Accessories

Company Website: http://www.tp-link.de

ASSUMPTION: TP-LINK's extensive product portfolio and global presence offer applicants a diverse range of opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to leverage their industry knowledge and technical expertise to drive business development and product marketing

Reporting Structure: The role reports directly to the Head of Business Development and works closely with various departments, including Commercial, Technical, Marketing, and R&D

Work Arrangement: The role offers a hybrid work arrangement, with partial home office flexibility

Growth Opportunities:

• Expanding industry knowledge and expertise through engagement with key ISP stakeholders
• Developing technical skills in TP-Link's extensive product portfolio
• Gaining experience in business development, product marketing, and strategic planning
• Potential career progression into leadership or specialist roles within the organization

ASSUMPTION: The role offers significant opportunities for professional growth and development, both in terms of industry expertise and functional skills.

🌍 Location & Work Environment

Office Type: Modern office with ergonomic workplaces and free parking

Office Location(s): Düsseldorf, North Rhine-Westphalia, Germany

Geographic Context:

• Düsseldorf is the capital of the state of North Rhine-Westphalia and the seventh most populous city in Germany
• The city is known for its vibrant arts scene, fashion industry, and trade fairs
• Düsseldorf offers a high quality of life, with a well-developed infrastructure and numerous cultural attractions

Work Schedule: 40 hours per week, with partial home office flexibility

ASSUMPTION: The modern office environment and hybrid work arrangement provide a supportive and flexible work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Head of Business Development or a relevant team member
• Final interview with the Head of Business Development and/or other key stakeholders

Key Assessment Areas:

• Industry knowledge and understanding of ISP market trends
• Technical expertise in networking and telecom products
• Communication and presentation skills
• Strategic thinking and problem-solving abilities

Application Tips:

• Highlight relevant industry experience and technical skills in your resume
• Tailor your cover letter to demonstrate your understanding of the role and TP-LINK's products
• Prepare for technical and strategic interview questions, focusing on your ability to engage with ISPs and drive product development

ATS Keywords: ISP, product marketing, business development, networking products, technical expertise, industry trends, German language skills, English language skills

ASSUMPTION: The application process is designed to assess candidates' industry knowledge, technical skills, and strategic thinking, with a focus on their ability to engage with ISPs and drive product development.

🛠️ Tools & Technologies

• TP-LINK product portfolio (Wireless, ADSL, Routers, Switches, IP Cameras, etc.)
• Networking and telecom products (TCP/IP stack, application protocols, networking Gateway, etc.)
• Presentation and communication tools (PowerPoint, Excel, etc.)
• CRM and project management tools (e.g., Salesforce, Microsoft Project)

ASSUMPTION: The role requires a strong understanding of TP-LINK's product portfolio and relevant industry tools, as well as proficiency in standard business software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer-centricity
• Integrity
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and entrepreneurial
• Adaptable and responsive to market trends

Self-Assessment Questions:

• How do you align with TP-LINK's company values, and how have you demonstrated these in your previous roles?
• How comfortable are you working in a dynamic, fast-paced environment, and how have you adapted to market changes in the past?
• How does your personal work style fit with TP-LINK's collaborative and results-driven culture?

ASSUMPTION: TP-LINK values employees who are innovative, customer-focused, and committed to working collaboratively to drive business success.

⚠️ Potential Challenges

• Balancing technical expertise with strategic and commercial responsibilities
• Engaging effectively with key ISP stakeholders across various departments
• Keeping up-to-date with industry trends and market changes in the dynamic ISP landscape
• Managing a hybrid work arrangement and maintaining productivity in a flexible work environment

ASSUMPTION: The role presents unique challenges that require a versatile skill set, strong communication skills, and adaptability to market trends.

📈 Similar Roles Comparison

• Unlike traditional business development or product marketing roles, this position requires a strong technical background and industry-specific knowledge to engage effectively with ISPs
• In the competitive IT Services and IT Consulting industry, standing out through technical expertise and strategic thinking is crucial for success
• Career progression in this role may lead to leadership or specialist positions within the organization, depending on individual skills and performance

ASSUMPTION: While this role shares similarities with traditional business development and product marketing positions, its focus on engaging with ISPs and driving product development sets it apart.

📝 Sample Projects

• Developing and presenting a strategic plan for engaging with key ISP stakeholders across TP-LINK's product portfolio
• Conducting market research and analysis to identify trends and opportunities in the ISP landscape
• Collaborating with R&D to ensure TP-LINK's products meet the needs and priorities of ISP customers

ASSUMPTION: These sample projects illustrate the role's focus on strategic planning, market analysis, and collaboration with internal stakeholders to drive product development and customer success.

❓ Key Questions to Ask During Interview

• How does this role fit into TP-LINK's overall business strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the ISP market, and how can this role address them?
• How does TP-LINK support the professional development and growth of its employees, particularly in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the hybrid work arrangement support productivity and work-life balance in this role?

ASSUMPTION: These interview questions are designed to assess the role's strategic fit, challenges, professional development opportunities, performance metrics, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant industry experience and technical skills in your resume
• Tailor your cover letter to demonstrate your understanding of the role and TP-LINK's products
• Prepare for technical and strategic interview questions, focusing on your ability to engage with ISPs and drive product development
• Follow up with the HR department one week after submission if you haven't heard back, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.