Product Marketer, Integrated Marketing
FORTUNE📌 Core Information
🔹 Job Title: Product Marketer, Integrated Marketing
🔹 Company: FORTUNE
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
FORTUNE is seeking a strategic Product Marketer to join their Integrated Marketing team. This role will support revenue generation through sponsorships and advertising across multiple media platforms, including digital, conferences, video, podcasts, print, and social media. The position requires developing market intelligence, creating effective messaging, and supporting the sales process from strategy to execution. The ideal candidate will strengthen FORTUNE's partnership capabilities while helping the organization reach its revenue goals.
ASSUMPTION: This is a revenue-driving marketing role focused on B2B partnerships rather than direct consumer marketing, based on the emphasis on supporting sales teams and developing partner relationships.
📋 Key Responsibilities
✅ Market Intelligence: Gather and analyze data on Fortune 500 companies, industry trends, economic forecasts, media investments, and competitive landscapes to empower outreach to prospective partners.
✅ Positioning & Messaging: Develop strategic go-to-market positioning and messaging for B2B campaigns, RFP responses, and other marketing materials.
✅ Sales Enablement: Identify ideal partner industries and companies for Fortune products, create sales tools and pitch decks, and support client interactions.
✅ Measurement & Optimization: Continuously improve processes by analyzing data, establishing feedback channels, and supporting A/B testing of messaging and content.
✅ Cross-functional Collaboration: Work with Sales, Pre-Sale Marketing, Editorial, and other teams to create revenue-generating materials and proposals.
✅ Partnership Support: Assist with partnership activation and establish feedback channels for renewals and upgrades.
🎯 Required Qualifications
Education: Not specified
Experience: 7+ years of marketing experience in media organizations, business services brands, or agencies
Skills:
- Partnership marketing expertise
- Market intelligence gathering and analysis
- Custom messaging creation
- General business acumen
- Proficiency in PowerPoint, Microsoft Office, and research/analytics tools
- Strong communication and presentation abilities
- Creative thinking and problem-solving
- Self-motivation and proactivity
- Collaborative teamwork approach
ASSUMPTION: While no specific education requirement is mentioned, a bachelor's degree in marketing, business, communications, or a related field is likely expected given the seniority level of the role and industry standards.
💰 Compensation & Benefits
Salary Range: $100,000 - $130,000 base salary plus discretionary annual bonus
Benefits: Not specified
Industry Comparison: This compensation range aligns with mid to senior-level marketing positions in New York City's media industry. According to industry data, product marketing roles in NYC media companies typically range from $90,000-$150,000 depending on experience level.
ASSUMPTION: This salary range is competitive for the New York market for a role requiring 7+ years of experience, though living costs in NYC are among the highest in the country. The discretionary bonus likely adds 10-20% additional compensation based on industry standards, but this is not explicitly stated.
📌 Applicant Insights
🔍 Company Context
Industry Position: FORTUNE is an iconic and well-established global media brand focused on business journalism and content. Known for publications like the Fortune 500 list, it has significant brand recognition and authority in the business world.
Company Size: Medium-sized media organization
Company Stage: Established legacy media company undergoing digital transformation
ASSUMPTION: While exact company size isn't specified, FORTUNE appears to be a medium-sized media organization based on the description of multiple teams and products. The mention of a "growing" Integrated Marketing team suggests the company is in a growth phase, likely evolving from traditional print media to a multi-platform digital media company.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Executive Director, Brand Strategist
Team Size/Composition: Part of the Integrated Marketing team, with cross-functional collaboration with Sales, Editorial, and other departments
Growth Opportunities: Potential paths could include advancement to senior marketing leadership roles, brand strategy positions, or specialized roles in partnership marketing
ASSUMPTION: Based on the 7+ years experience requirement and comprehensive responsibilities, this is a senior individual contributor role. Growth opportunities are inferred from typical media organization structures, as specific advancement paths aren't mentioned in the listing.
🌍 Location & Work Environment
Office Type: On-site at FORTUNE's NYC office
Geographic Context: New York City is a global media hub with numerous publishing companies, agencies, and brand headquarters. It offers extensive networking opportunities but has a high cost of living.
Work Schedule: Standard full-time business hours, likely with some flexibility for client meetings
Regional Considerations: The NYC location provides exposure to major Fortune 500 companies and advertising agencies headquartered in the area, enhancing networking and business development opportunities.
ASSUMPTION: The listing specifically states this is an on-site position in NYC. Standard business hours are assumed based on the nature of the role and collaboration requirements, though not explicitly stated.
💼 Interview & Application Insights
Typical Process: For marketing roles at established media companies like FORTUNE, the interview process typically includes:
- Initial HR/recruiter screening
- First-round interview with hiring manager
- Marketing case study or presentation assignment
- Panel interviews with stakeholders from sales and editorial teams
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and business acumen
- Ability to translate complex market data into actionable insights
- Communication and presentation skills
- Collaborative approach and cross-functional effectiveness
- Experience developing messaging that drives sales
Application Tips:
- Highlight specific examples of marketing strategies that directly supported sales teams
- Showcase your ability to analyze markets and create compelling messaging
- Emphasize experience working with multiple stakeholders in a collaborative setting
- Demonstrate understanding of media business models and integrated marketing approaches
ATS Keywords: integrated marketing, product marketing, market intelligence, sales enablement, B2B marketing, partner marketing, strategic positioning, media marketing, pitch decks, RFP, messaging development, Fortune 500, PowerPoint
ASSUMPTION: These insights are based on standard practices for senior marketing roles in media companies and are not explicitly stated in the job listing.
🛠️ Tools & Technologies
Explicitly Mentioned: PowerPoint, Microsoft Office, research and analytics tools
Likely Used (Industry Standard): CRM systems (Salesforce), marketing analytics platforms, presentation software, content management systems, data visualization tools, collaboration tools (Slack, Teams), industry research databases
ASSUMPTION: Beyond the explicitly mentioned tools, the additional software listed represents standard tools used in media marketing roles of this nature. The job posting also mentions AI-powered systems for productivity as a "bonus" experience area, suggesting the company may be implementing AI tools for marketing intelligence or content creation.
👔 Cultural Fit Considerations
Company Values: FORTUNE explicitly states its values include humility, ownership, transparency, and making business better.
Work Style: The role requires a collaborative, proactive, and solution-oriented approach. The emphasis on cross-functional teamwork, self-starting, and creative thinking suggests a dynamic environment that values initiative and innovation.
Self-Assessment Questions:
- Do I thrive in collaborative environments where I need to work across different departments?
- Am I comfortable translating complex data into strategic frameworks?
- Do I enjoy supporting sales teams and developing materials that drive revenue?
- Am I naturally curious and continuously seeking to learn about business trends?
- Can I balance creative thinking with practical business application?
ASSUMPTION: The cultural values are directly stated in the company description. The work style is inferred from the qualifications section that emphasizes being a team player, proactive, solution-minded, and curious.
⚠️ Potential Challenges
- Broad Responsibility Scope: The role spans the entire marketing funnel from intelligence gathering to activation, requiring versatility and time management skills.
- Multiple Stakeholders: Working with Sales, Editorial, Pre-Sale Marketing teams may require balancing different priorities and expectations.
- Evolving Media Landscape: As traditional media companies adapt to digital transformation, the role may involve navigating changing business models and priorities.
- Revenue Pressure: The explicit focus on driving sponsorship and advertising revenue may create performance pressures.
- On-site Requirement: The NYC on-site requirement may be challenging for those seeking remote work flexibility.
ASSUMPTION: These challenges are inferred from the job description details but are not explicitly stated as challenges. They represent common considerations for similar roles in media organizations.
📈 Similar Roles Comparison
This Product Marketer role at FORTUNE differs from similar positions in these ways:
- Broader than typical Product Marketing: Unlike tech product marketing roles that focus on specific products, this position spans multiple media platforms and business lines.
- More Sales Support: Has stronger emphasis on supporting the sales organization than typical product marketing roles, which often focus more on product development.
- B2B Oriented: Focuses on business partnerships rather than consumer marketing, unlike some media marketing roles.
- Cross-Functional: Requires more extensive collaboration across departments than standalone marketing positions.
- Strategic vs. Tactical: Emphasizes strategic frameworks and positioning over campaign execution.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in media versus technology or consumer product companies.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Industry Vertical Analysis: Developing comprehensive market intelligence on a specific industry (e.g., healthcare, technology) to identify partnership opportunities and craft targeted messaging.
- Sales Playbook Creation: Building a comprehensive sales enablement tool with messaging frameworks, competitive positioning, and partnership case studies to guide the sales team's approach to potential partners.
- Go-to-Market Strategy: Developing positioning for a new FORTUNE conference or content vertical to attract sponsorships and advertising.
- Partnership Proposal Development: Collaborating with Sales to create custom partnership proposals for specific Fortune 500 companies based on market intelligence and company needs.
- Messaging Effectiveness Analysis: Conducting A/B testing on different value proposition messaging to optimize sales conversion rates.
ASSUMPTION: These project examples are derived from the listed responsibilities but are not explicitly mentioned in the job posting. They represent typical applications of the described responsibilities.
❓ Key Questions to Ask During Interview
- "How does the Integrated Marketing team collaborate with Editorial to ensure strategic alignment between content and partnership opportunities?"
- "What are the key revenue growth objectives for the upcoming year, and how is this role expected to contribute to those goals?"
- "Can you share an example of a particularly successful partner campaign and what made it effective?"
- "How does FORTUNE measure the success of its integrated marketing efforts, both quantitatively and qualitatively?"
- "As FORTUNE evolves its media platforms, what do you see as the biggest opportunities and challenges for partnership marketing in the next 1-2 years?"
- "What resources and tools are available for market intelligence gathering and analysis?"
ASSUMPTION: These questions are suggested based on the role description and would need to be tailored based on the specific interview context and the interviewer's position.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Update your resume to include key terms mentioned in the job description, particularly "integrated marketing," "market intelligence," "sales enablement," and "strategic positioning."
- Portfolio Preparation: Gather examples of marketing materials, strategy documents, or case studies that demonstrate your ability to develop insights that drive sales outcomes.
- Company Research: Review FORTUNE's recent content, partnerships, and business initiatives to understand their current market position and challenges.
- Network Connections: Identify any connections you may have at FORTUNE through LinkedIn or other professional networks who could provide insights or referrals.
- Application Customization: Craft a cover letter that specifically addresses how your experience aligns with FORTUNE's need for strategic marketing that drives partnership revenue.
- Interview Preparation: Be prepared to discuss specific examples of how you've gathered market intelligence and translated it into effective sales and marketing approaches.