🔹 Job Title: Product Marketer
🔹 Company: Arch Systems
🔹 Location: United States (Pacific or Mountain Time Zone preferred)
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
As a Product Marketer at Arch Systems, you'll play a pivotal role in driving product adoption, sales enablement, and market leadership for AI-powered SaaS solutions in the manufacturing sector. Reporting directly to the VP of Communications & Marketing, you'll develop and execute the messaging, positioning, and go-to-market strategies that directly impact market presence and customer acquisition.
ASSUMPTION: Based on the reporting structure and responsibilities, this appears to be a mid to senior-level individual contributor role rather than an entry-level position.
✅ Product Positioning and Messaging: Develop compelling product positioning that differentiates Arch's AI-driven SaaS products in the manufacturing industry; create and maintain core messaging documents, value propositions, and competitive positioning guides
✅ Sales Enablement: Create tools and training for sales teams including decks, case studies, battle cards, competitive analysis, product demos, and other collateral to accelerate deal cycles
✅ Go-to-Market Strategy: Design and execute data-driven GTM strategies for product launches and feature releases; manage the entire launch process from ideation to post-launch analysis
✅ Market Research & Competitive Analysis: Monitor competitor products, industry trends, and market conditions; provide insights based on research and customer feedback
✅ Customer Insights & Advocacy: Engage with customers to gather feedback and identify advocacy opportunities; develop customer personas, use cases, and case studies
✅ Content Creation: Collaborate with marketing teams to create high-impact materials including blogs, white papers, webinars, and sales collateral
✅ Cross-functional Collaboration: Partner with product management, sales, industry strategy, and customer success teams to ensure alignment in product development and marketing strategies
Education: Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or related field
Experience: 4+ years of hands-on product marketing experience in a B2B SaaS environment
Skills:
Salary Range: Not specifically stated
Benefits:
Industry Comparison: Compensation is benchmarked against San Francisco Bay Area market rates, which typically places it at the higher end of the national scale for similar roles.
ASSUMPTION: While specific salary figures aren't provided, product marketing roles at tech companies in the San Francisco market typically range from $120,000-$180,000 for mid to senior-level positions, depending on experience. This is an estimate based on industry standards.
Industry Position: Arch Systems provides AI-powered manufacturing intelligence solutions that help discrete manufacturing facilities optimize efficiency, track KPIs, and make proactive decisions. They appear to be positioned as an innovative leader in the manufacturing technology/Industry 4.0 space.
Company Size: Not explicitly stated
Company Stage: Appears to be a growth-stage technology company based on their emphasis on equity compensation and scaling operations
ASSUMPTION: Based on the sophisticated product offering, established client relationships with "leading manufacturers," and structured marketing team, Arch Systems appears to be beyond early startup stage and in a growth or scale-up phase, though exact company size isn't specified.
Career Level: Mid to Senior level (based on 4+ years required experience and scope of responsibilities)
Reporting Structure: Reports directly to the VP of Communications & Marketing
Team Size/Composition: Will work closely with Directors of Marketing Initiatives and Demand Generation
Growth Opportunities: Potential to develop expertise in AI/ML product marketing, manufacturing technology, and cross-functional leadership; could lead to Director-level product marketing roles or specialized industry marketing positions
ASSUMPTION: The role appears to be part of a structured marketing organization with specialized roles (demand generation, communications, etc.), suggesting opportunities to grow both horizontally (deepening expertise) and vertically (towards leadership positions).
Office Type: Remote-first
Geographic Context: United States-based with preference for Pacific or Mountain Time Zone (UTC−08:00 or UTC-07:00/-06:00)
Work Schedule: Not specifically mentioned, but likely standard business hours with flexibility given the remote-first culture
Regional Considerations: Company does not offer visa sponsorship and complies with OFAC regulations (won't hire from sanctioned regions)
ASSUMPTION: As a remote-first company, there's likely a strong emphasis on digital collaboration tools, asynchronous communication practices, and occasional virtual meetings. The time zone preference suggests core collaboration hours would align with Western US business hours.
Typical Process: For product marketing roles at tech companies, typical steps include initial screening, marketing-focused interviews, possibly a presentation or case study, and discussions with cross-functional stakeholders (sales, product)
Key Assessment Areas: Messaging development skills, strategic thinking, technical comprehension, ability to translate complex concepts, collaboration approach, and experience with similar products/markets
Application Tips:
ATS Keywords: Product marketing, B2B SaaS, go-to-market strategy, sales enablement, messaging framework, competitive analysis, product positioning, manufacturing technology, AI/ML, customer advocacy, HubSpot, cross-functional collaboration
ASSUMPTION: These insights are based on standard industry practices for product marketing roles at technology companies focused on B2B markets.
ASSUMPTION: While specific content creation tools aren't mentioned, proficiency with standard marketing content tools (presentation software, design tools, content collaboration platforms) would likely be expected for this role.
Company Values: Innovation, collaboration, continuous learning, work-life balance, and making an impact in manufacturing
Work Style: Collaborative, cross-functional, data-driven, and remote-first with emphasis on open communication
Self-Assessment:
ASSUMPTION: Based on language about passion for manufacturing technology, the importance of innovation, and references to making a difference through technology, the company appears to have a mission-driven culture focused on industry transformation.
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the technical nature of the products being marketed. The intersection of AI/ML technology and manufacturing may present unique communication and positioning challenges.
This Product Marketer role at Arch Systems differs from other similar positions in several ways:
ASSUMPTION: This comparison is based on typical product marketing role structures across B2B SaaS companies.
ASSUMPTION: These project examples are derived from the stated responsibilities and likely areas of focus based on the company's industry and technology.
ASSUMPTION: These questions are suggested based on typical product marketing concerns and the specific company context, but should be adapted based on interview flow and personal priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.