🔹 Job Title: Product Manager - Customer Onboarding & In App Experience
🔹 Company: HighLevel
🔹 Location: Delhi, Delhi, India
🔹 Job Type: Full-time
🔹 Category: Product Management
As the Product Manager for Customer Onboarding & In-App Experience at HighLevel, you'll be responsible for designing and optimizing the complete customer journey from initial signup through activation and continued engagement. You'll work across departments to create intuitive, frictionless experiences that drive conversion and retention for HighLevel's B2B SaaS platform serving marketing agencies and SMBs worldwide.
ASSUMPTION: The job type is assumed to be full-time based on the comprehensive responsibilities and the nature of the role at a growing B2B SaaS company. The category is assumed to be Product Management based on the job title and description.
✅ Build and optimize the end-to-end customer onboarding journey to reduce friction from signup to activation
✅ Drive in-app engagement through collaboration with UX/UI, Engineering, and Marketing teams
✅ Analyze customer data to identify drop-offs and develop strategies to improve conversion and retention rates
✅ Design and execute A/B tests for onboarding flows, personalized walkthroughs, and feature discoverability
✅ Gather and analyze customer feedback to champion product improvements
✅ Collaborate cross-functionally to ensure alignment and successful implementation of onboarding initiatives
ASSUMPTION: No assumptions were needed as responsibilities were clearly stated in the original job description.
Education: Not specified
Experience: 3+ years of Product Management experience in a SaaS or B2B tech environment
Skills:
ASSUMPTION: No specific education requirement is mentioned, suggesting the company values experience and skills over formal education credentials.
Salary Range: Not specified
Benefits: Not specified in detail, but the company mentions they "prioritize the well-being of our team"
Industry Comparison: Not specified
ASSUMPTION: While specific compensation details aren't provided, as a well-funded, profitable B2B SaaS company with 1200+ professionals across 15 nations, HighLevel likely offers competitive compensation for the Delhi market for Product Managers with the required experience level.
Industry Position: HighLevel is a B2B SaaS platform founded in 2018 serving marketing agencies and small-to-medium businesses. The company supports over 50,000 agencies and 500K+ SMBs globally.
Company Size: 1200+ professionals working remotely across 15 nations
Company Stage: Growth-stage, well-funded, and profitable
ASSUMPTION: Based on the information provided about serving 50,000+ agencies and 500K+ businesses, along with handling billions of API hits monthly, the company appears to be in a growth stage rather than early startup or mature enterprise.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Learning opportunities to understand scaling a B2B SaaS startup and developing impactful products
ASSUMPTION: The career level is assumed to be mid to senior based on the required 3+ years of experience in Product Management and the strategic nature of the role. The listing doesn't specify reporting structures or team composition.
Office Type: Likely remote or hybrid
Geographic Context: Delhi is one of India's major tech hubs with a growing SaaS ecosystem
Work Schedule: Not specified
Regional Considerations: Position in Delhi offers access to a large talent pool in India's technology sector
ASSUMPTION: The work arrangement is assumed to be remote-friendly or hybrid given the company mentions being a "remote team of 1200+ professionals" operating across multiple nations. The specific work schedule is not mentioned but likely follows standard full-time expectations.
Typical Process: For Product Management roles at SaaS companies, interview processes typically include initial screening, case studies or product exercises, behavioral/cultural interviews, and discussions with cross-functional stakeholders
Key Assessment Areas: Customer-centricity, data-driven decision making, growth mindset, execution capabilities, and collaboration skills
Application Tips: Highlight experience with onboarding flows, retention strategies, A/B testing, and metrics-driven product improvements. Showcase examples of improving conversion rates or user engagement.
ATS Keywords: Product Manager, Customer Onboarding, User Activation, Retention, A/B Testing, Product-Led Growth, SaaS, B2B, User Experience, Analytics, Conversion Optimization
ASSUMPTION: These insights are based on standard industry practices for product management roles at growth-stage SaaS companies. The specific interview process at HighLevel may vary.
Analytics tools such as Pendo, Tableau, and Google Analytics are mentioned. The role likely also involves:
ASSUMPTION: Beyond the explicitly mentioned analytics tools, these additional tools are standard for Product Managers working on customer onboarding and engagement, particularly in a data-driven B2B SaaS environment.
Company Values: Customer-obsession, execution focus, lean principles, innovation through testing, team well-being, and continuous improvement
Work Style: Fast-paced, collaborative, data-driven, with a focus on rapid delivery (bringing products to market in "weeks rather than quarters")
Self-Assessment: Ask yourself:
ASSUMPTION: The company values and work style are directly inferred from statements in the job description, particularly the "Why should you join us?" section and the qualities they're looking for in candidates.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are inferred based on the company's scale (operating at billions of API hits monthly), the cross-functional nature of the role, and the emphasis on rapid delivery mentioned in the job description.
This role focuses specifically on customer onboarding and in-app engagement, which distinguishes it from:
ASSUMPTION: This comparison is based on standard industry role delineations in the Product Management field, particularly within SaaS companies.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and common initiatives for customer onboarding and engagement in SaaS products.
ASSUMPTION: These questions are suggested based on the role type and specific context of HighLevel as described in the job listing. They aim to demonstrate an understanding of product management principles and the specific challenges of customer onboarding.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.