📌 Core Information
🔹 Job Title: Product Content Specialist
🔹 Company: Lyreco Group
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-Time
🔹 Category: Retail Office Equipment
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing product content across all digital platforms
- Ensuring accurate, engaging, and brand-aligned product descriptions and specifications
- Collaborating with various teams to gather, validate, and enrich product data
- Improving SEO rankings for product content
- Leading product content projects and supporting new product launches
- Monitoring and maintaining the quality of published product content
ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Manage and optimize product content across all digital platforms
✅ Ensure product descriptions, specifications, images, and other content are accurate, engaging, and aligned with brand guidelines
✅ Collaborate with category managers, suppliers, and marketing teams to gather, validate, and enrich product data
✅ Work with the marketing team to improve SEO rankings for product content
✅ Lead product content projects and support new product launches
✅ Monitor the quality of published product content and take necessary actions
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: At least 3 years of experience in Product Content, E-commerce, or Digital Content Management
Required Skills:
- Strong attention to detail
- Excellent communication and project management skills
- Familiarity with CMS and eCommerce platforms (e.g., STEP Stibo) is a plus
- Strong interest in new tools
- Proficient in English and Thai
Preferred Skills:
- Experience with SEO optimization
- Knowledge of office equipment and supplies industry
ASSUMPTION: Candidates with experience in a similar role or industry, as well as proficiency in additional languages, may be at an advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically THB 35,000 - 50,000 per month, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Thailand.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Lyreco products
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Lyreco Group is the European leader and the third-largest distributor of workplace products and services worldwide, operating in the retail office equipment industry.
Company Size: With over 10,000 employees globally, Lyreco offers a large and diverse work environment with ample opportunities for career growth and development.
Founded: Established in 1926, Lyreco has a rich history and extensive experience in the workplace solutions sector.
Company Description:
- Lyreco is a global workplace solutions company, delivering sustainably what any workplace needs, so its people can focus on what matters most.
- The company offers a wide range of products and services, including office supplies, print services, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.
- Lyreco is committed to delivering excellence, passion, respect, and agility in everything they do, with a strong focus on corporate social responsibility.
Company Specialties:
- Office supplies
- Print services and consumables
- PPE and safety solutions
- Coffee and catering
- Hygiene and cleaning
- Furniture and ergonomics solutions
- Wellbeing services
Company Website: www.lyreco.com
ASSUMPTION: Lyreco's extensive product portfolio and global presence offer applicants a diverse range of career opportunities and growth prospects.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in product content management or a related field, seeking to advance their career in a global organization.
Reporting Structure: The Product Content Specialist will report directly to the Category Manager or Marketing Manager, depending on the specific organizational structure within the company.
Work Arrangement: This is an on-site, full-time position. However, Lyreco may offer flexible work arrangements, such as hybrid or remote work, depending on the specific needs of the role and the applicant's qualifications.
Growth Opportunities:
- Progression to senior roles within the content management team
- Expansion into related fields, such as marketing, category management, or product management
- International assignments or relocation opportunities, given Lyreco's global presence
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Lyreco's diverse and dynamic organization.
🌍 Location & Work Environment
Office Type: Lyreco's Bangkok office is a modern, professional workspace with a collaborative and inclusive work environment.
Office Location(s): The company's main office is located in Bangkok, with additional offices and warehouses in other parts of Thailand and across the globe.
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving business environment
- The city offers a wide range of amenities, entertainment options, and cultural attractions
- Bangkok is well-connected by public transportation, making it easy for employees to commute to work
Work Schedule: The standard work schedule is Monday-Friday, 8:30 AM - 5:30 PM, with occasional overtime as needed to meet project deadlines.
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic office environment and be able to adapt to the demands of the role and the company's culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the category manager or marketing manager
- Background check and offer extension
Key Assessment Areas:
- Product content management skills
- Communication and collaboration abilities
- Attention to detail and quality assurance
- Project management and organizational skills
- Cultural fit and alignment with Lyreco's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the role and Lyreco's business by researching the company and its products
- Prepare examples of your product content management experience and achievements
- Be ready to discuss your approach to SEO optimization and content enrichment
ATS Keywords: Product Content Management, E-commerce, Digital Content, CMS, SEO, STEP Stibo, Collaboration, Data Validation, Content Optimization, Content Enrichment, Brand Alignment, Quality Monitoring, New Tools
ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experience, as well as their ability to thrive in a fast-paced, collaborative work environment.
🛠️ Tools & Technologies
- CMS and eCommerce platforms (e.g., STEP Stibo)
- SEO optimization tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Office suite (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Lyreco may provide training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for perfection in everything they do
- Passion: Caring deeply about their customers and their work
- Respect: Fostering a culture of trust, fairness, and ethical behavior
- Agility: Remaining adaptable and responsive to change
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Results-oriented: Focusing on delivering high-quality outcomes and driving business success
Self-Assessment Questions:
- Do you have a strong attention to detail and a passion for delivering high-quality content?
- Are you comfortable working in a fast-paced, dynamic office environment?
- Do you thrive in a collaborative, cross-functional team setting?
- Are you committed to delivering excellence, passion, respect, and agility in your work?
ASSUMPTION: Applicants should carefully consider their alignment with Lyreco's values and work style, as cultural fit is an essential aspect of success in this role.
⚠️ Potential Challenges
- Managing a high volume of product content and ensuring its accuracy and quality
- Balancing multiple projects and priorities, often with tight deadlines
- Collaborating effectively with various teams and stakeholders, each with their own priorities and expectations
- Adapting to changes in product offerings, market trends, and business priorities
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their strong attention to detail, excellent communication skills, and project management abilities.
📈 Similar Roles Comparison
- Compared to a Content Manager role, this position has a stronger focus on product content and less emphasis on overall content strategy and planning
- In the office equipment and supplies industry, this role may require a deeper understanding of product specifications and technical details compared to other industries
- Career progression in this role could lead to senior content management positions, category management, or marketing roles within Lyreco or other organizations
ASSUMPTION: Applicants should consider their career goals and the specific requirements of this role when comparing it to similar positions in other companies or industries.
📝 Sample Projects
- Optimizing product content for a new eCommerce platform launch
- Collaborating with suppliers to gather and validate product data for a large-scale content migration project
- Implementing a new content enrichment process to improve SEO rankings and drive online sales
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Product Content Specialist may work on, but the specific projects and priorities may vary depending on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing product content in this role?
- How does this role collaborate with other teams, such as category management and marketing, to ensure accurate and engaging product content?
- What are the most significant challenges facing the product content team currently, and how can this role help address them?
- How does Lyreco support the professional development and growth of its employees in this role?
- What is the company's approach to work-life balance, and how is it supported in this position?
ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, as well as to demonstrate their qualifications and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product content management experience and achievements
- Research Lyreco's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
