📌 Core Information
🔹 Job Title: Praktikum Social Media & Digital Campaigns
🔹 Company: STIHL
🔹 Location: Waiblingen, Baden-Württemberg, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing community management requests and coordinating with internal stakeholders
- Supporting the preparation of monthly editorial plans
- Creating internal social media newsletters and marketing newsletters
- Preparing and integrating social media content into the content management system
- Assisting in the planning, implementation, documentation, and analysis of digital campaigns and promotions
- Briefing and managing external agencies for specific projects
ASSUMPTION: This role is ideal for students pursuing a degree in online marketing or a related field, seeking practical experience in social media management and digital campaign planning.
📋 Key Responsibilities
✅ Social Media: Manage community management requests, support editorial planning, create newsletters, integrate content into the CMS, assist in answering social media inquiries from regional offices, conduct research and analysis, and manage external agencies.
✅ Digital Campaigns: Plan, implement, document, and analyze digital campaigns and promotions for consumers and professionals, support and train regional offices in campaign implementation, ensure quality control and reporting, create presentations for internal use, and manage external agencies.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Pursuing a degree in online marketing or a related field
Experience: No professional experience required
Required Skills:
- Excellent communication skills
- Strong organizational skills
- Proficient in Microsoft Office Suite
- Fluency in German (C1 level)
- Basic knowledge of social media platforms and digital campaign tools
Preferred Skills:
- Previous experience in social media management or digital campaign planning
- Fluency in English (C1 level)
ASSUMPTION: While not required, previous experience in social media management or digital campaign planning would be an asset for this role.
💰 Compensation & Benefits
Salary Range: €1,952 per month (gross)
Benefits:
- Gain practical experience in a global market leader
- Work in a dynamic and innovative environment
- Opportunity to grow both personally and professionally
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: STIHL is a world leader in the portable outdoor power equipment industry, with a strong focus on innovation and sustainability.
Company Size: STIHL has over 10,000 employees worldwide and operates in more than 160 countries.
Founded: STIHL was founded in 1926 by Andreas Stihl and has since grown into a global company with a strong commitment to its values and traditions.
Company Description:
- STIHL builds on experience and combines tradition with innovation
- The company offers a dynamic and innovative work environment
- STIHL is committed to sustainability and responsible business practices
Company Specialties:
- Forestry and agriculture equipment
- Worldwide dealer network
- Power tools and digital solutions
- Chainsaws and robotics
- Internet of Things (IoT) technologies
Company Website: STIHL Karriere
ASSUMPTION: STIHL's global presence and commitment to innovation make it an attractive employer for students seeking practical experience in marketing.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the marketing department and works closely with internal stakeholders and external agencies.
Work Arrangement: This is an on-site internship, with the possibility of remote work for specific tasks.
Growth Opportunities:
- Gain practical experience in social media management and digital campaign planning
- Develop strong organizational and communication skills
- Build a professional network within the industry
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience and grow both personally and professionally.
🌍 Location & Work Environment
Office Type: STIHL's headquarters in Waiblingen, Germany, offers a modern and collaborative work environment.
Office Location(s): Badstraße 115, Waiblingen, Baden-Württemberg 71336, DE
Geographic Context:
- Waiblingen is located near Stuttgart, offering a high quality of life and easy access to cultural attractions
- The region is known for its vibrant tech industry and strong job market
- STIHL's headquarters is easily accessible by public transportation
Work Schedule: Full-time (40 hours/week), with flexible hours for specific tasks
ASSUMPTION: Waiblingen offers a pleasant work environment with easy access to cultural attractions and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication skills
- Organizational skills
- Problem-solving abilities
- Cultural fit with the company
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your enthusiasm for social media management and digital campaign planning
- Showcase your understanding of STIHL's values and commitment to sustainability
ATS Keywords: Social Media, Digital Campaigns, Community Management, Content Management, Marketing, Internship, Entry-level, STIHL
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experiences, as well as their enthusiasm for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Digital campaign tools (e.g., Google Analytics, Hootsuite, Buffer)
ASSUMPTION: Familiarity with Microsoft Office Suite and basic knowledge of social media platforms and digital campaign tools are essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Quality
- Responsibility
- Customer focus
Work Style:
- Collaborative
- Dynamic
- Innovative
- Results-driven
Self-Assessment Questions:
- Do you share STIHL's commitment to innovation and sustainability?
- Are you comfortable working in a collaborative and dynamic environment?
- Do you have a strong desire to learn and grow both personally and professionally?
ASSUMPTION: Applicants should assess their fit with STIHL's values and work style to ensure a successful and fulfilling internship experience.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Adapting to a new work environment and team dynamics
- Balancing internship responsibilities with academic commitments
- Overcoming language barriers, if applicable
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a new work environment, while also balancing their academic commitments.
📈 Similar Roles Comparison
- This internship focuses on social media management and digital campaign planning, unlike related roles that may focus on other marketing channels or aspects of the business
- STIHL's global presence and commitment to innovation set it apart from other companies in the industry
- This internship offers a unique opportunity to gain practical experience and grow both personally and professionally
ASSUMPTION: Applicants should consider the unique aspects of this internship and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new product launch
- Creating a digital marketing strategy to increase brand awareness and engagement
- Analyzing campaign performance and providing data-driven recommendations for improvement
ASSUMPTION: These sample projects are designed to provide applicants with a sense of the types of tasks they may be responsible for during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's overall marketing strategy?
- What opportunities are there for growth and development during and after the internship?
- How does STIHL support work-life balance for its interns?
- What is the company's approach to sustainability and responsible business practices?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their commitment to personal and professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job listing
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the interview by researching STIHL's values and commitment to sustainability
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
