📌 Core Information
🔹 Job Title: Praktikum Online Marketing - New Business
🔹 Company: Thalia Bücher GmbH
🔹 Location: Münster, North Rhine-Westphalia, Germany
🔹 Job Type: Internship (Full-time)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gaining comprehensive insights into eCommerce operations
- Collaborating with marketing and sales teams to optimize online business strategies
- Conducting data analysis and planning campaigns
- Contributing to the development of engaging social media content
- Assisting in the technical development and improvement of the online shop bol.de
ASSUMPTION: This internship is designed to provide a well-rounded introduction to eCommerce, with a focus on marketing and business development. It is ideal for students looking to gain practical experience in these areas.
📋 Key Responsibilities
✅ Conduct data analysis to identify optimization potential and plan new actions
✅ Work on projects related to onsite marketing, SEA & SEO, traffic optimization, and content management
✅ Contribute to the development and improvement of the online shop bol.de
✅ Develop and expand product ranges based on trend analysis
✅ Support the setup and development of a new social media channel
ASSUMPTION: The role requires a strong analytical mindset, as well as the ability to work independently and in a team.
🎯 Required Qualifications
Education: Advanced student of business, media, or communication sciences, preferably with a focus on marketing, eCommerce, business development, or project management
Experience: No prior experience required, but relevant internships or projects are a plus
Required Skills:
- Strong analytical skills
- Ability to work independently and in a team
- Excellent communication skills
- High level of responsibility and quality awareness
Preferred Skills:
- Previous experience in eCommerce or a startup environment
ASSUMPTION: While no specific language proficiency is mentioned, strong German language skills are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Internships in Germany typically do not offer a salary. However, Thalia offers various benefits, such as personal growth opportunities, agile working, team spirit, and diversity and openness.
Benefits:
- Gestaltungsspielraum: Verwirkliche deine Ideen und gestalte aktiv die Zukunft von Thalia mit.
- Persönliches Wachstum: Profitiere von diversen Weiterbildungsangeboten und individuellen Karrierewegen.
- Sinnstiftende Arbeit: Dein Einsatz hat direkten Einfluss auf unsere Kultur und Werte.
- Agiles Arbeiten und moderne Unternehmenskultur: Arbeite flexibel und eigenverantwortlich in einem offenen, dynamischen Umfeld.
- Teamspirit: Erlebe Zusammenarbeit und gegenseitige Unterstützung auf allen Ebenen.
- Vielfalt und Offenheit: Wir schätzen unterschiedliche Perspektiven und fördern Diversität.
- Treiber des Wandels: Gestalte als Teil von #TeamThalia mit uns die Transformation unseres Unternehmens.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: While not explicitly stated, it is likely that interns will receive a stipend or other form of compensation for their work.
📌 Applicant Insights
🔍 Company Context
Industry: Thalia operates in the retail industry, specifically in the book and media sector. The company is known for its extensive range of books, eBooks, audiobooks, and other media products, as well as its commitment to promoting literacy and cultural diversity.
Company Size: Thalia is a mid-sized company with approximately 6,800 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's success.
Founded: Thalia was founded in 1918 and has since grown to become one of the leading book retailers in Europe.
Company Description:
- Thalia believes in a world where content matters and strives to make reading accessible and enjoyable for everyone.
- The company offers a wide range of products and services, including books, eBooks, audiobooks, and other media, as well as online and offline shopping experiences.
- Thalia is committed to promoting literacy, cultural diversity, and social responsibility.
Company Specialties:
- Buchhandel (Book trade)
- Einzelhandel (Retail)
- eReading (eBooks)
- and lesen (audiobooks)
Company Website: http://www.thalia.at
ASSUMPTION: Thalia's commitment to promoting literacy and cultural diversity is a key aspect of its corporate culture and values.
📊 Role Analysis
Career Level: This internship is an entry-level position designed to provide practical experience in the field of online marketing and new business development.
Reporting Structure: The intern will report directly to the marketing and sales team and work closely with other departments to optimize online business strategies.
Work Arrangement: This is an on-site internship, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Gain practical experience in eCommerce, marketing, and business development
- Develop analytical and project management skills
- Build professional networks and relationships within the company
- Potential full-time employment opportunities after the internship
ASSUMPTION: Thalia values the contributions of its interns and offers opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Thalia's office in Münster is a modern, dynamic workspace that fosters collaboration and creativity.
Office Location(s): An den Speichern 8, 48157 Münster, Germany
Geographic Context:
- Münster is a city in the state of North Rhine-Westphalia, Germany, with a population of approximately 300,000 people.
- The city is known for its rich history, cultural attractions, and vibrant student population.
- Münster offers a high quality of life, with a wide range of recreational, cultural, and culinary options.
Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work for specific tasks or projects.
ASSUMPTION: Thalia's work environment is collaborative, dynamic, and supportive, with a strong focus on personal growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and teamwork skills
- Cultural fit and alignment with Thalia's values
- Enthusiasm for the role and the company
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your enthusiasm for the role and the company in your application materials
- Prepare for the interview by researching Thalia's company culture, values, and products
ATS Keywords: eCommerce, marketing, data analysis, campaign planning, online business strategies, social media, trend analysis, technical development, bol.de
ASSUMPTION: Thalia uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Gestaltungsspielraum (room for creativity and innovation)
- Persönliches Wachstum (personal growth and development)
- Sinnstiftende Arbeit (meaningful work)
- Agiles Arbeiten (agile working)
- Teamspirit (teamwork and collaboration)
- Vielfalt und Offenheit (diversity and openness)
- Treiber des Wandels (driver of change)
Work Style:
- Collaborative and team-oriented
- Dynamic and flexible
- Focused on personal growth and development
- Committed to promoting literacy and cultural diversity
Self-Assessment Questions:
- Do you have a strong interest in and passion for books, reading, and promoting literacy?
- Are you comfortable working in a dynamic, collaborative environment?
- Do you have strong analytical skills and the ability to work independently?
- Are you committed to promoting diversity, inclusion, and cultural understanding?
ASSUMPTION: Thalia values cultural fit and looks for candidates who align with its mission, values, and work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging but also rewarding
- Thalia's commitment to promoting literacy and cultural diversity may require working on projects that are outside of the intern's area of expertise
- The role may require working with a diverse range of stakeholders, including customers, partners, and internal teams
- The role may require working in a fast-paced, dynamic environment, which can be both exciting and challenging
ASSUMPTION: Thalia offers support and resources to help interns overcome these challenges and succeed in their role.
📈 Similar Roles Comparison
- This role is similar to other marketing internships, but with a focus on eCommerce and new business development
- Unlike other marketing roles, this internship offers the opportunity to work on a wide range of projects and gain comprehensive insights into eCommerce operations
- This role is ideal for students looking to gain practical experience in marketing, eCommerce, and business development
ASSUMPTION: This role is unique in its focus on eCommerce and new business development, but shares many similarities with other marketing internships.
📝 Sample Projects
- Conducting a comprehensive analysis of bol.de's online shop features and identifying opportunities for improvement
- Developing and implementing a social media marketing campaign to promote Thalia's new audiobook platform
- Assisting in the planning and execution of a major online marketing event or campaign
ASSUMPTION: These projects are examples of the types of tasks and responsibilities that the intern may be assigned, but the specific projects will vary depending on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and business strategy for Thalia?
- What opportunities are there for professional development and growth within the company?
- How does Thalia support work-life balance for its employees?
- What are the key challenges facing the company and how can this role help address them?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
