📌 Core Information
🔹 Job Title: Praktikum Digital Marketing - Retail Media (m/w/d)
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-16
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working in the Agency Sales team to enhance sales efficiency
- Supporting daily operations and campaign planning
- Creating offers, presentations, and sales push materials
- Generating leads through data analysis and reporting
ASSUMPTION: This role is designed for students or recent graduates seeking practical experience in digital marketing and retail media.
📋 Key Responsibilities
✅ Contribute to sales efficiency through the creation of offers and support daily operations
✅ Assist in campaign planning and reporting
✅ Create and update sales materials, such as portfolio and price lists
✅ Generate leads through data analysis and reporting using Salesforce
✅ Collaborate with sales managers to plan and execute campaigns with agencies
ASSUMPTION: Successful candidates will have strong analytical skills, proficiency in MS Office, and excellent communication skills to excel in these responsibilities.
🎯 Required Qualifications
Education: Enrolled student in business-related studies with a focus on strategy, marketing, or a related field
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Strong analytical skills
- Proficient in MS Office (Excel, PowerPoint)
- Excellent communication skills in German and English
- Structured and reliable working style
- Passion for analytical questions
Preferred Skills:
- Previous experience in digital marketing or retail media
- Familiarity with Salesforce
ASSUMPTION: While not explicitly stated, having a basic understanding of the retail industry and digital marketing trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Internships at REWE Group are typically paid, with the exact amount depending on the duration and specific agreement. The average monthly internship salary in Germany is around €1,000-€1,500 (source: StepStone).
Benefits:
- Attractive compensation
- Discounted meals in the canteen
- Flexible working hours
- Employee discount (5% at REWE, PENNY, toom, and DERTOUR Group)
- Comprehensive health and sports offer
- Networking opportunities through company-wide networks
- Integration into teams with responsible tasks and learning opportunities
- Possibility for thesis cooperation (depending on departmental needs)
- Career entry program "future steps" with exclusive events and talent pool
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. Actual compensation may vary depending on individual agreement.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on digital marketing and retail media
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1927, with a rich history and established market presence
Company Description:
- Cooperatively organized, leading trade and tourism group in Germany and Europe
- Operates various sales lines, including supermarkets, consumer stores, discounters, drugstores, DIY stores, convenience stores, e-commerce activities, and travel agencies
- Seeks passionate individuals ready to drive innovation and contribute to the transformation and future of trade and tourism
Company Specialties:
- Retail
- Digital Marketing
- Retail Media
- E-commerce
- Travel and Tourism
Company Website: karriere.rewe-group.com
ASSUMPTION: REWE Group's cooperative structure fosters a collaborative work environment, with a strong emphasis on employee development and growth.
📊 Role Analysis
Career Level: Entry-level (Praktikum)
Reporting Structure: Reports directly to the Agency Sales team
Work Arrangement: Full-time, on-site internship with flexible working hours
Growth Opportunities:
- Potential full-time employment after successful completion of the internship
- Career entry program "future steps" with exclusive events and talent pool
- Opportunities to work on diverse projects and gain experience in various aspects of digital marketing and retail media
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in a dynamic and growing field within a large, established company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene and a high quality of life
- The city is well-connected by public transportation, with the company's headquarters located near the city center
- Cologne is an attractive location for students and young professionals, with a wide range of housing options and amenities
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The on-site work arrangement allows interns to fully immerse themselves in the company culture and collaborate directly with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and teamwork skills
- Creativity and initiative
- Adaptability and eagerness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your enthusiasm for digital marketing and retail media in your application materials
- Prepare for behavioral and situational interview questions that focus on your analytical skills, teamwork, and adaptability
ATS Keywords: Digital Marketing, Retail Media, Agency Sales, Sales Support, Campaign Planning, Reporting, MS Office, Excel, PowerPoint, Lead Generation, German, English
ASSUMPTION: Applicants should focus on demonstrating their analytical skills, creativity, and enthusiasm for digital marketing and retail media throughout the application process.
🛠️ Tools & Technologies
- MS Office (Excel, PowerPoint)
- Salesforce
- Google Workspace (optional, for collaboration and communication)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to use them effectively during their internship.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and change
- Responsibility and sustainability
- Collaboration and teamwork
- Empowerment and trust
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and development
- Strong emphasis on work-life balance
Self-Assessment Questions:
- Do you thrive in dynamic and collaborative work environments?
- Are you passionate about digital marketing and retail media, and eager to learn and grow in this field?
- Can you effectively balance multiple tasks and prioritize your workload in a fast-paced setting?
ASSUMPTION: Successful candidates will be enthusiastic, adaptable, and eager to learn in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Steep learning curve in a fast-paced environment
- Balancing multiple tasks and priorities
- Adapting to a large and diverse organization
- Potential language barriers, as English may not be the primary language of communication
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique focus on retail media and the opportunity to work with a large, established company
- Industry-specific context: The retail industry is highly competitive and dynamic, with a strong focus on innovation and customer experience
- Career path comparison: This internship can serve as a stepping stone to a full-time position within the company or provide valuable experience for a career in digital marketing or retail media
ASSUMPTION: Applicants should consider their long-term career goals and how this internship can contribute to their professional development.
📝 Sample Projects
- Analyzing sales data to identify trends and opportunities for improvement
- Creating and optimizing sales materials, such as presentations and price lists
- Supporting the planning and execution of campaigns with agencies
- Generating leads through data analysis and reporting
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to interns in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's long-term goals for digital marketing and retail media?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the typical career path for someone in this role, and what opportunities are there for advancement?
ASSUMPTION: These questions demonstrate the applicant's interest in the role and eagerness to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the REWE Group careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for behavioral and situational interview questions that focus on your analytical skills, teamwork, and adaptability
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.