📌 Core Information
🔹 Job Title: Praktikant*in (m/w/d) im Bereich Marketing (Campaign Management Belletristik)
🔹 Company: Penguin Random House Verlagsgruppe GmbH
🔹 Location: München, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in campaign conception and implementation
- Coordinating projects with internal and external partners
- Preparing PowerPoint presentations and conducting research
- Working in a dynamic and creative environment within the largest publishing group in Germany
ASSUMPTION: This role is ideal for students in marketing or book studies looking to gain practical experience in the publishing industry.
📋 Key Responsibilities
✅ Assist in the conception of advertising campaigns for books
✅ Support the marketing team in implementing various campaigns (offline, online, social media, etc.)
✅ Take on independent tasks and coordinate projects with internal interfaces, agencies, and external partners
✅ Prepare PowerPoint presentations and conduct research
✅ Perform general organizational tasks
ASSUMPTION: The role requires strong organizational skills, creativity, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Students enrolled in a university program related to marketing or book studies
Experience: No professional experience required, but previous experience in a publishing house or advertising agency is preferred
Required Skills:
- Good English skills
- Good MS Office skills
- Good Adobe Photoshop skills (or equivalent)
- Organizational skills
- Creativity and a good eye for graphics
- Strong communication skills and enthusiasm
- Self-motivation and reliability
Preferred Skills:
- Previous experience in a publishing house or advertising agency
ASSUMPTION: Applicants should have the opportunity to complete a mandatory internship as part of their university program.
💰 Compensation & Benefits
Salary Range: Paid internship (exact salary not specified)
Benefits:
- 38-hour workweek
- 2.5 days of vacation per full month of employment
- Flexible working hours
- Subsidized Germany ticket
- Health and sports offers
- Development and training opportunities
Working Hours: 38 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing internships in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing. Penguin Random House is the largest publishing group in Germany, with over 2,000 new books, e-books, and audiobooks published annually across 40 different imprints.
Company Size: 1,001-5,000 employees. As a large company, Penguin Random House offers a structured and well-established work environment with numerous opportunities for growth and development.
Founded: 1939 (as Penguin Books), merged with Random House in 1998 to form Penguin Random House
Company Description:
- Penguin Random House is committed to publishing a wide range of fiction and non-fiction books for readers of all ages
- The company is dedicated to fostering a diverse and inclusive workplace where everyone feels valued and respected
- Penguin Random House is a subsidiary of Bertelsmann, one of the largest media companies in Europe
Company Specialties:
- Trade book publishing
- E-book and audiobook publishing
- Marketing and sales
- Distribution and logistics
Company Website: http://www.dk.com/
ASSUMPTION: Penguin Random House is a well-established and respected publisher with a strong commitment to diversity, inclusion, and employee development.
📊 Role Analysis
Career Level: Entry-level (internship)
Reporting Structure: The intern will report directly to the marketing team
Work Arrangement: On-site, full-time (38 hours per week)
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunities to work on high-profile campaigns and projects
- Exposure to various aspects of the publishing industry
ASSUMPTION: This internship offers a unique opportunity to gain practical experience in the publishing industry and potentially launch a career in marketing or publishing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Arnulfstraße 124, Munich, Bavaria 80636, Germany
Geographic Context:
- Munich is the capital of Bavaria and the third-largest city in Germany
- The city is known for its vibrant cultural scene, including museums, theaters, and music festivals
- Munich is also home to several major corporations and is an important economic hub
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The office environment is dynamic, creative, and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or video interview with the hiring manager and/or team members
- Decision and offer
Key Assessment Areas:
- Relevant skills and experience
- Cultural fit and alignment with company values
- Problem-solving skills and initiative
Application Tips:
- Highlight relevant coursework and projects from your university program
- Tailor your resume and cover letter to the specific role and company
- Prepare examples of your creative work, such as campaign ideas or marketing plans
- Research the company and its publishing list to demonstrate your enthusiasm and knowledge
ATS Keywords: Marketing, Campaign Management, Belletristik, PowerPoint, Adobe Photoshop, Organizational Skills, Creativity, Communication Skills, Self-Management, Internship, Publishing Industry
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and enthusiasm for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Photoshop (or equivalent)
- PowerPoint
- Various marketing and project management tools (specific tools not mentioned)
ASSUMPTION: The intern will be expected to learn and use various marketing and project management tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Diversity, equity, and inclusion
- Integrity and respect
- Accountability and excellence
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on excellence
Self-Assessment Questions:
- How do your personal values align with the company's values?
- How do you approach working in a team and collaborating with others?
- How do you handle tight deadlines and high-pressure situations?
ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style, as well as their ability to thrive in a dynamic and fast-paced environment.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to support campaign events or deadlines
- The internship may involve some repetitive tasks, such as data entry or administrative duties
- The publishing industry can be competitive and demanding, with long hours and tight deadlines
- Munich has a high cost of living compared to other German cities
ASSUMPTION: Candidates should be prepared to handle the demands of the role and the publishing industry, as well as the cost of living in Munich.
📈 Similar Roles Comparison
- This role is unique in its focus on campaign management for belletristik (literary fiction) within the publishing industry
- Similar roles in marketing or publishing may have a broader focus or be more general in nature
- Career progression in publishing typically involves gaining experience in various roles before moving into management or senior positions
ASSUMPTION: This role offers a unique opportunity to gain specialized experience in campaign management for literary fiction within the publishing industry.
📝 Sample Projects
- Developing a marketing campaign for a new book release, including advertising, social media, and event planning
- Conducting market research to identify trends and opportunities in the literary fiction market
- Creating and presenting a PowerPoint report on a specific aspect of the publishing industry or a particular author or book
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities that the intern may be expected to undertake during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and publishing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and the company, as well as their ability to think critically and strategically about their career development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your creative work, such as campaign ideas or marketing plans, to demonstrate your abilities
- Follow up with the hiring manager after one week if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.