Pflichtpraktikant (m/w/d) Social Media & Online Marketing

📌 Core Information

🔹 Job Title: Pflichtpraktikant (m/w/d) Social Media & Online Marketing

🔹 Company: spized GmbH

🔹 Location: Köln, Nordrhein-Westfalen, Germany

🔹 Job Type: Intern

🔹 Category: Marketing & Communications

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the planning and creation of social media formats and creative content for various platforms
• Assisting with community management and interacting with social media followers and online reviewers
• Contributing to the maintenance and translation of the company's website and landing pages
• Collaborating with the web development team to optimize the company's website

ASSUMPTION: This role is ideal for students seeking a 6-month mandatory internship in marketing, communication, or media programs. It offers hands-on experience in social media and online marketing, as well as the opportunity to work with a creative and ambitious team.

📋 Key Responsibilities

✅ Assist in planning and creating social media formats and creative content for various platforms, including blog posts, newsletters, and the company's website

✅ Help with community management by interacting with social media followers and online reviewers

✅ Maintain and translate the company's homepage, landing pages, and product pages

✅ Collaborate with the web development team to optimize the company's website

ASSUMPTION: While this is an internship, the responsibilities are significant and will allow the intern to gain valuable practical experience in social media and online marketing.

🎯 Required Qualifications

Education: Currently enrolled in a marketing, communication, or media program

Experience: No professional experience required, but relevant coursework or projects are a plus

Required Skills:

• Strong interest in social media and online marketing
• Good communication skills in German and English
• Passion for sports and a sense for text, graphic, and image design

Preferred Skills:

• Additional language skills
• Experience with social media management tools
• Basic knowledge of HTML and CSS

ASSUMPTION: While specific technical skills are not required, a strong interest in learning and applying them is essential for success in this role.

💰 Compensation & Benefits

Salary Range: Industry-standard salary for entry-level marketing interns in Germany is €1,000 - €1,500 per month. However, this information is not provided by the company, so the actual salary may vary.

Benefits:

• High-quality equipment
• Flexible working hours and home office options
• Modern office in the industrial design style in the heart of Ehrenfeld
• Exciting projects and the opportunity to contribute ideas and suggestions
• Structured onboarding with a personal buddy
• Sporty and relaxed team atmosphere with regular team activities

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Germany. The actual salary may vary depending on the company's specific compensation policies.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Sportswear)

Company Size: Small (11-50 employees)

Founded: 2016 (Based on LinkedIn profile)

Company Description:

• Spized is a sportswear company that specializes in creating customized team jerseys using a 3D configurator
• The company combines passion, color, and identity in its products, offering unique sportswear for teams
• Spized aims to provide high-quality equipment, flexible working hours, and a modern office environment for its employees

Company Specialties:

• Customized sportswear
• 3D configurator for jersey design
• Unique team jerseys

Company Website: www.spized.com

ASSUMPTION: Spized is a growing company in the sportswear industry, focusing on providing unique and customized team jerseys. The company values creativity, ambition, and a strong team to drive its success.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the marketing team

Work Arrangement: Hybrid (On-site with flexible working hours and home office options)

Growth Opportunities:

• Learning and applying social media and online marketing skills
• Gaining practical experience in a creative and ambitious team
• Potential full-time employment opportunities after the internship

ASSUMPTION: This internship offers valuable practical experience and the opportunity to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern office in the industrial design style

Office Location(s): Köln, Nordrhein-Westfalen, Germany

Geographic Context:

• Köln is the fourth-largest city in Germany, located in the state of Nordrhein-Westfalen
• The city is known for its rich history, cultural attractions, and vibrant nightlife
• Köln is home to several sports teams, including football, basketball, and handball clubs

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The office environment at Spized is modern, creative, and collaborative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's website or LinkedIn
• Phone or video screening to assess communication skills and cultural fit
• In-person or video interview with the marketing team to discuss the role and expectations
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Communication skills in German and English
• Interest in and knowledge of social media and online marketing
• Creativity and problem-solving skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant coursework, projects, and skills for this role
• Demonstrate your passion for sports and understanding of the sportswear industry
• Showcase your creativity and ability to think outside the box
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement

ATS Keywords: Social Media, Online Marketing, Community Management, Content Creation, Website Optimization, Translation, Communication, Graphic Design, Text Design, English Proficiency, German Proficiency, Team Collaboration, Creativity, Responsibility, Passion for Sports

ASSUMPTION: The application process at Spized is designed to assess communication skills, cultural fit, and alignment with the company's values. Successful candidates will demonstrate a strong interest in social media and online marketing, as well as creativity and problem-solving skills.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)
• Website optimization tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Translation tools (e.g., Google Translate, DeepL)

ASSUMPTION: While specific tools and technologies are not mentioned in the job description, successful candidates should be comfortable learning and using relevant software to perform their duties effectively.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Ambition and drive
• Teamwork and collaboration

Work Style:

• Flexible and adaptable
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong interest in social media and online marketing?
• Are you comfortable working in a creative and collaborative team environment?
• Do you have a passion for sports and an understanding of the sportswear industry?

ASSUMPTION: Spized values creativity, ambition, and teamwork in its employees. Successful candidates will demonstrate a strong interest in social media and online marketing, as well as a passion for sports and an understanding of the sportswear industry.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities
• Meeting tight deadlines for content creation and website optimization
• Adapting to a fast-paced and dynamic work environment
• Communicating effectively with team members and stakeholders

ASSUMPTION: While this internship offers valuable experience and growth opportunities, it also presents challenges that require strong communication skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this internship focuses specifically on social media and online marketing for a sportswear company
• This role offers hands-on experience in content creation, community management, and website optimization, providing a well-rounded introduction to the field of marketing
• Compared to other entry-level marketing roles, this internship offers a unique opportunity to work with a creative and ambitious team in the growing sportswear industry

ASSUMPTION: This internship offers a unique and valuable experience in the sportswear industry, with a focus on social media and online marketing. Successful candidates will gain practical experience and develop a strong foundation in marketing principles and strategies.

📝 Sample Projects

• Creating and implementing a social media marketing campaign to promote a new product launch
• Developing and optimizing landing pages to improve conversion rates and drive sales
• Translating website content into multiple languages to expand the company's global reach

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to interns in this role, from content creation and marketing to website optimization and translation.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30 days?
• How does this internship fit into the company's long-term growth plans?
• What opportunities are there for professional development and growth within the company?
• How does the marketing team collaborate and communicate with other departments within the company?
• What are the most challenging aspects of this role, and how can I best prepare to address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's website or LinkedIn profile
• Tailor your resume and cover letter to highlight relevant coursework, projects, and skills for this role
• Prepare for your interview by researching the company, team, and role, as well as practicing common interview questions and answers
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.