Performance Marketing Senior Specialist (Domestic)
Gathern📌 Core Information
🔹 Job Title: Performance Marketing Senior Specialist (Domestic)
🔹 Company: Gathern
🔹 Location: Egypt
🔹 Job Type: Not specified
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
This senior-level role at Gathern focuses on developing and executing comprehensive performance marketing strategies across multiple digital channels to drive customer acquisition, retention, and revenue growth. The specialist will oversee campaign management, budget allocation, and optimization across various paid and organic media channels while building and mentoring a team of performance marketers.
ASSUMPTION: Based on the domestic designation in the title, we assume this role specifically targets the Egyptian market or other domestic markets for Gathern, as opposed to international marketing efforts.
📋 Key Responsibilities
- ✅ Develop and execute high-impact performance marketing strategies across multiple digital channels
- ✅ Manage end-to-end campaign management including digital prospecting, remarketing, and acquisition
- ✅ Optimize performance across paid, organic, and owned media channels to maximize ROAS and lower CAC
- ✅ Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and other paid channels
- ✅ Implement full-funnel attribution modeling to track and optimize cross-channel performance
- ✅ Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships)
- ✅ Partner with creative teams to A/B test and iterate on ad creatives for maximum conversion
- ✅ Collaborate with data & tech teams to automate workflows and enhance customer segmentation
- ✅ Improve funnel conversion rates through data-driven optimizations and behavioral insights
- ✅ Analyze customer journeys and deploy personalized retargeting strategies
- ✅ Implement incrementality testing to distinguish real performance uplift vs. cannibalization
- ✅ Drive CLTV improvements through strategic retention-focused marketing
- ✅ Build and mentor a high-performing performance marketing team
- ✅ Stay ahead of industry trends and leverage AI, automation, and predictive analytics
ASSUMPTION: Though not explicitly stated, this role likely involves strategic planning and reporting to senior leadership based on the seniority level indicated.
🎯 Required Qualifications
Education: Not specified
Experience: 2+ years of experience in digital marketing, preferably in a high-growth B2C startup or marketplace environment
Skills:
- Experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, retargeting)
- Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality
- Experience in leading a team of at least 4 performance marketers
- Deep understanding of Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing
- Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO)
- Hands-on experience in A/B testing, marketing automation, and behavioral analytics
- Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar)
- CRM and marketing automation experience with Braze, MoEngage, or WebEngage (advantage)
- Ability to connect performance marketing insights to business goals
- Data analysis skills with SQL (Nice to have), Excel, and visualization tools
- Strong presentation, communication, and stakeholder management skills
ASSUMPTION: Given the senior specialist title and team leadership requirements, this appears to be a mid-senior level position despite only requiring 2+ years of experience. The company likely values demonstrated skills over years of experience.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a senior specialist role in performance marketing in Egypt, compensation is likely competitive for the local market but would vary significantly based on the company's funding stage and size.
📌 Applicant Insights
🔍 Company Context
Industry Position: Gathern appears to be a digital business with significant marketing needs and multiple customer acquisition channels.
Company Size: Not specified
Company Stage: The job description suggests a growth-stage company given the emphasis on scaling, optimization, and team building.
ASSUMPTION: Based on limited information, we assume Gathern is likely a digital marketplace or B2C platform in a growth phase. The company name Gathern suggests a community or gathering-focused service, potentially in hospitality, events, or sharing economy.
📊 Role Analysis
Career Level: Senior Specialist with team leadership responsibilities
Reporting Structure: Likely reports to a Marketing Director or VP of Marketing
Team Size/Composition: Will lead a team of at least 4 performance marketers
Growth Opportunities: Potential growth into Director of Performance Marketing or broader marketing leadership roles
ASSUMPTION: Based on the requirements to build and mentor a team, as well as the strategic components of the role, this position likely has significant visibility with upper management and offers growth opportunities into broader marketing leadership.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Egypt has a growing tech and startup ecosystem, especially in Cairo, with lower living costs compared to other regional tech hubs.
Work Schedule: Not specified
Regional Considerations: Digital marketing in Egypt often requires understanding of local social media preferences, Arabic content strategies, and regional consumer behavior.
ASSUMPTION: Given the lack of remote work mention and the domestic focus, this is likely an in-office position in one of Egypt's major cities, most probably Cairo which hosts most tech companies and startups.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in tech companies, expect an initial screening, technical interviews discussing previous campaigns and results, possibly a case study or presentation, and final rounds with leadership.
Key Assessment Areas: Previous ROAS metrics, campaign management experience, analytical capabilities, leadership skills, strategic thinking, and platform-specific expertise.
Application Tips: Highlight quantifiable results from previous campaigns (improved ROAS, reduced CAC, etc.), demonstrate cross-channel experience, and showcase team leadership capabilities.
ATS Keywords: ROAS, CAC, LTV, performance marketing, Google Ads, Meta, attribution modeling, GA4, conversion optimization, A/B testing, team leadership, customer acquisition, digital marketing, funnel optimization
ASSUMPTION: These insights are based on standard practices for senior marketing roles in tech companies and may vary based on Gathern's specific hiring processes.
🛠️ Tools & Technologies
- Ad platforms: Google Ads, Meta Ads, TikTok Ads, Snap Ads, Apple Search Ads
- Analytics: Google Analytics (GA4), Amplitude, Hotjar
- Attribution tools: Kochava, AppsFlyer, Adjust
- CRM & Marketing Automation: Braze, MoEngage, WebEngage
- Data analysis: SQL, Excel, visualization tools (likely Tableau or PowerBI)
- A/B testing platforms (not specified, possibly Optimizely, VWO, or similar)
ASSUMPTION: While specific data visualization tools aren't mentioned, roles of this nature typically use Tableau, PowerBI, Google Data Studio or similar platforms for reporting and analysis.
👔 Cultural Fit Considerations
Company Values: The job description suggests values around innovation, data-driven decision making, experimentation, and growth.
Work Style: Fast-paced environment focused on rapid experimentation, collaboration across departments, and performance optimization.
Self-Assessment: Candidates should consider:
- Am I comfortable working in a metrics-driven environment where results are highly visible?
- Do I enjoy balancing creative marketing with analytical optimization?
- Can I effectively lead a team while maintaining hands-on involvement in campaigns?
- Am I adaptable to new platforms and marketing technologies?
ASSUMPTION: These cultural elements are inferred from the job responsibilities and requirements, which emphasize rapid experimentation, cross-functional collaboration, and a strong focus on measurable results.
⚠️ Potential Challenges
This role appears to have an exceptionally broad scope, requiring expertise across numerous platforms, analytical skills, team leadership, and strategic capabilities. The combination of hands-on campaign management with team leadership responsibilities may create time management challenges. The emphasis on optimization and performance metrics suggests high accountability for marketing ROI.
ASSUMPTION: These potential challenges are based on the comprehensive list of responsibilities and skills required, which span tactical execution, strategic planning, and people management - a combination that typically creates role complexity.
📈 Similar Roles Comparison
This role combines elements of a Performance Marketing Manager and a Team Lead, with broader responsibilities than typical specialist positions. Unlike some performance marketing roles that focus on specific channels, this position requires cross-channel expertise and a full-funnel perspective. The team leadership component differentiates it from purely execution-focused roles, while the emphasis on hands-on campaign management distinguishes it from purely strategic marketing director positions.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and their typical division of responsibilities.
📝 Sample Projects
- Designing and implementing a multi-channel attribution model to track user journeys from first touch to conversion across web and app platforms
- Developing an incrementality testing framework to measure true performance impact of marketing channels
- Creating a customer segmentation strategy for remarketing campaigns based on behavioral data
- Optimizing campaign structure across Google and Meta platforms to improve ROAS by at least 20%
- Building an automated reporting dashboard that connects marketing performance to business KPIs
- Establishing a performance marketing team knowledge base and training program
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for performance marketing teams.
❓ Key Questions to Ask During Interview
- What are the current CAC and ROAS benchmarks across different marketing channels, and what targets would I be expected to achieve?
- How is marketing performance currently measured and attributed? Are there gaps in the attribution model you're looking to address?
- What is the structure and experience level of the current performance marketing team I would be leading?
- What are the biggest challenges Gathern is facing in terms of customer acquisition and retention in the Egyptian market?
- How does the performance marketing function collaborate with product, data, and creative teams?
- What marketing technologies are currently in place, and are there plans to implement new tools or platforms?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews depending on the stage of the conversation.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight relevant performance marketing experience, emphasizing measurable results (ROAS improvements, CAC reduction, etc.)
- Ensure your resume and LinkedIn profile include key terms like "performance marketing," "ROAS optimization," "digital acquisition," "multi-channel campaigns," and platform names (Google Ads, Meta, etc.)
- Prepare a portfolio or case studies of your most successful marketing campaigns with quantifiable results
- Research Gathern's business model, target audience, and current marketing approaches to understand their specific challenges
- Connect with current or former employees of Gathern on LinkedIn to gain insights into the company culture and marketing operations
- Prepare to discuss your experience with the specific tools mentioned in the job description, particularly GA4, attribution platforms, and ad management across multiple channels