Performance Marketing Director - Canada (Remote in USA)

Performance Marketing Director - Canada (Remote in USA)

📌 Core Information

📌 Essential Job Details

🚀 Job Overview

PetLab Co. is seeking a highly skilled and hands-on Performance Marketing Director to lead the charge in the Canadian market. This role offers the opportunity to drive significant revenue and customer acquisition growth through the strategic management of paid social, paid search, and other acquisition channels.

📋 Key Responsibilities

• Manage performance marketing campaigns from planning and execution to optimization and profitability
• Leverage deep experience in direct response marketing to drive results across various acquisition channels
• Collaborate with creative teams to develop impactful ad concepts and synergize campaigns with high-converting landing pages
• Analyze campaign data to uncover insights and inform strategic decision-making
• Manage an omnichannel budget and P&L to balance revenue growth and profitability targets

🎯 Required Qualifications

Education: Not specified

Experience: 7-10 years of experience in performance marketing, managing $1M+ in monthly ad spend across platforms like Meta and Google Ads

Skills: Deep expertise in direct response marketing, data analysis, strategic thinking, and collaboration

💰 Compensation & Benefits

Salary Range: $140,000 - $175,000 USD (base + bonus)

Benefits: Comprehensive health/dental/vision, life/disability insurance, and 20 days PTO

Industry Comparison: The provided salary range appears to be competitive for a Performance Marketing Director role in the United States, based on industry data.

📌 Applicant Insights

🔍 Company Context

Industry Position: PetLab Co. is the world leader in the DTC pet supplement market, with 40%+ USA market share and 9-figure revenue.

Company Size: PetLab Co. has a global team of 140+ employees.

Company Stage: PetLab Co. is a fast-growing, data-driven company with ambitious plans for global expansion.

📊 Role Analysis

Career Level: This is a senior-level role, requiring 7-10 years of relevant experience.

Reporting Structure: The Performance Marketing Director will report directly to the co-founder and CMO, Matt Davies.

Team Size/Composition: The Performance Marketing Director will manage a talented team to support the execution and optimization of campaigns.

Growth Opportunities: This is a high-impact role with the potential for continued growth and advancement within the rapidly expanding PetLab Co. organization.

🌍 Location & Work Environment

Office Type: This is a 100% remote position, with a global team of 140+ employees.

Geographic Context: The role is open to candidates located in the United States, with a focus on the Canadian market.

Work Schedule: The standard work hours are 8:30 a.m. to 5:30 p.m. ET, with some flexibility based on location.

Regional Considerations: As a remote role, applicants should consider the potential challenges and benefits of working from home, as well as any cultural or logistical factors specific to the Canadian market.

💼 Interview & Application Insights

Typical Process: The interview process for this role is likely to include a phone/video screening, a skills assessment, and one or more in-depth interviews to evaluate the candidate's experience and fit.

Key Assessment Areas: Employers will likely focus on the candidate's expertise in performance marketing, data analysis, creative collaboration, and P&L management.

Application Tips: Applicants should highlight their proven track record in driving results through paid acquisition campaigns, as well as their ability to work collaboratively and adapt to a fast-paced, high-growth environment.

ATS Keywords: Relevant keywords to include in the application may include "performance marketing," "paid social," "paid search," "direct response," "e-commerce," "data analysis," and "P&L management."

🛠️ Tools & Technologies

Proficiency in platforms like Meta Ads, Google Ads, and various analytics tools is likely required for this role.

👔 Cultural Fit Considerations

Company Values: PetLab Co. values a culture of rapid learning, collaboration, and a data-driven, experimental mindset.

Work Style: The ideal candidate will thrive in a fast-paced, high-growth environment, demonstrating ownership, creativity, and a passion for performance marketing.

Self-Assessment: Applicants should consider whether they are comfortable with end-to-end campaign management, enjoy data-driven decision-making, and are energized by the prospect of driving significant growth for a market-leading brand.

⚠️ Potential Challenges

The high-growth, fast-paced nature of this role may present challenges in terms of workload, the need for adaptability, and the requirement to balance revenue growth with profitability targets.

📈 Similar Roles Comparison

This Performance Marketing Director role is similar to other senior-level positions in the digital marketing or e-commerce industry, with a focus on driving growth through paid acquisition channels. However, the specific responsibilities and impact of this role within PetLab Co.'s market-leading position make it a unique opportunity.

📝 Sample Projects

Some potential projects for a Performance Marketing Director at PetLab Co. may include:

• Developing and testing new paid social and search campaigns to acquire Canadian customers
• Optimizing the conversion funnel by collaborating with the creative team to improve ad creative and landing page performance
• Analyzing campaign data to uncover insights that inform strategic decisions, such as budget allocation or channel expansion
• Managing the Canadian market's P&L to balance revenue growth and profitability targets

❓ Key Questions to Ask During Interview

• Can you tell me more about the specific growth targets and KPIs for the Canadian market?
• How does the performance marketing team collaborate with other departments, such as creative and analytics?
• What are some of the unique challenges or opportunities you foresee in the Canadian market compared to the US?
• What type of autonomy and decision-making authority will this role have?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To pursue this exciting opportunity, applicants should review the job description carefully and tailor their resume and cover letter to highlight their relevant experience and qualifications. When applying, be sure to include relevant keywords that may be used in the employer's applicant tracking system (ATS). Additionally, prepare thoughtful questions to ask during the interview process to demonstrate your interest and fit for the role.