Performance Marketing Director - Canada (Remote in UK)

Performance Marketing Director - Canada (Remote in UK) ## 📌 Core Information 🔹 **Job Title:** Performance Marketing Director - Canada (Remote in UK) 🔹 **Company:** PetLab Co. 🔹 **Location:** United Kingdom 🔹 **Job Type:** Full-time 🔹 **Category:** 🎯 Performance Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview As the Performance Marketing Director for PetLab Co. in Canada, you will have the opportunity to drive significant growth and revenue for a rapidly expanding DTC pet supplement brand. With a data-driven approach to acquisition and a focus on conversion funnel optimization, you will spearhead the company's marketing efforts in the Canadian market, leveraging your expertise in paid social, paid search, and other high-impact channels. **ASSUMPTION:** Based on the job description, this role is likely a senior-level position within the performance marketing team, responsible for managing a substantial advertising budget and leading a team of specialists. --- ### 📋 Key Responsibilities ✅ Manage performance marketing campaigns from planning and execution to optimization and profitability ✅ Leverage deep experience in paid social, paid search, and other acquisition channels to achieve aggressive revenue and customer acquisition targets ✅ Collaborate with creative teams to develop and test impactful ad concepts ✅ Analyze campaign data to uncover actionable insights and inform marketing strategy ✅ Identify new opportunities, plan campaigns, and iterate on successful initiatives ✅ Balance revenue growth with profitability targets to ensure the overall P&L **ASSUMPTION:** The role likely requires hands-on campaign management and optimization, in addition to strategic planning and cross-functional collaboration. --- ### 🎯 Required Qualifications **Education:** Not specified **Experience:** 7-10 years in performance marketing, with experience managing $1M+ in monthly ad spend **Skills:** Proficiency in data analytics, expertise in direct response marketing, strong creative and collaboration skills, proven P&L management experience **ASSUMPTION:** The role requires a seasoned performance marketing professional with a track record of driving growth and profitability in a fast-paced, data-driven environment. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Private healthcare, generous annual leave, flexible working hours, employee assistance program, pension contributions, enhanced family leave, and various well-being perks **ASSUMPTION:** Based on the level of experience required and the benefits package, the salary for this role is likely competitive within the industry and the local market. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** PetLab Co. is the world leader in the DTC pet supplement market, with 40%+ USA market share and 9-figure revenue. **Company Size:** Not specified, but likely a scaling, high-growth company based on the details provided. **Company Stage:** Rapidly growing with ambitious plans for global expansion. **ASSUMPTION:** PetLab Co. is a well-established, market-leading brand in the pet supplement industry, with a strong focus on data-driven performance marketing. --- ### 📊 Role Analysis **Career Level:** Senior-level, with significant experience managing large budgets and teams. **Reporting Structure:** Reports directly to the co-founder and CMO, Matt Davies. **Team Size/Composition:** Not specified, but likely includes a team of performance marketing specialists. **Growth Opportunities:** Opportunity to drive substantial growth in a key market and potentially expand responsibilities within the organization. **ASSUMPTION:** This is a high-impact, senior-level role with significant autonomy and the potential for career advancement. --- ### 🌍 Location & Work Environment **Office Type:** Hybrid or fully remote, with the option to work from the UK. **Geographic Context:** The UK is a mature, tech-savvy market with a robust e-commerce landscape. **Work Schedule:** Flexible, with a focus on results rather than strict in-office hours. **Regional Considerations:** The Canadian market likely presents unique opportunities and challenges compared to the US, which the successful candidate will need to navigate. **ASSUMPTION:** The hybrid or remote work model allows for a flexible work schedule and work-life balance, which may be attractive to candidates. --- ### 💼 Interview & Application Insights **Typical Process:** Expect a multi-stage interview process, including discussions about your performance marketing expertise, data analysis skills, and ability to collaborate cross-functionally. **Key Assessment Areas:** Interviewers will likely evaluate your hands-on campaign management experience, strategic thinking, and demonstrated ability to drive growth and profitability. **Application Tips:** Highlight your track record of successful performance marketing campaigns, your expertise in data-driven decision making, and your passion for the pet industry. **ATS Keywords:** Performance marketing, paid social, paid search, direct response, e-commerce, data analysis, campaign optimization, P&L management. **ASSUMPTION:** The interview process will focus on evaluating the candidate's practical experience and ability to excel in a fast-paced, growth-oriented environment. --- ### 🛠️ Tools & Technologies Meta Ads (Facebook/Instagram), Google Ads, analytics platforms, Excel **ASSUMPTION:** Proficiency with standard performance marketing tools and platforms is likely required for this role. --- ### 👔 Cultural Fit Considerations **Company Values:** PetLab Co. fosters a culture where the best ideas win, with a focus on rapid learning, collaboration, and scientific rigor. **Work Style:** Autonomous, experimental, and fast-paced, with a high-performance mindset. **Self-Assessment:** Consider your comfort with end-to-end campaign ownership, your passion for data-driven marketing, and your ability to thrive in a dynamic, growth-oriented environment. **ASSUMPTION:** PetLab Co. values a collaborative, data-driven, and iterative approach to marketing, which aligns with the responsibilities of this role. --- ### ⚠️ Potential Challenges The fast-paced, high-growth nature of the business may present challenges in terms of workload, competing priorities, and the need to constantly adapt to evolving market conditions. **ASSUMPTION:** The successful candidate will need to be comfortable with ambiguity, able to prioritize effectively, and adept at managing multiple initiatives simultaneously. --- ### 📈 Similar Roles Comparison This role is similar to a Senior Performance Marketing Manager or Marketing Growth Lead position, where the focus is on driving acquisition, conversion, and profitability for a fast-growing e-commerce brand. The key difference is the end-to-end ownership and the opportunity to make a significant impact on a specific market. **ASSUMPTION:** The level of responsibility and decision-making authority in this role may be higher than a typical Senior Performance Marketing Manager position. --- ### 📝 Sample Projects - Develop and test new paid social ad campaigns to drive customer acquisition in the Canadian market - Optimize existing search engine marketing campaigns to improve efficiency and ROI - Collaborate with the creative team to ideate and produce engaging video ads - Analyze campaign performance data to identify opportunities for improvement and scaling - Develop a comprehensive marketing strategy to support the company's expansion into Canada **ASSUMPTION:** The successful candidate will be involved in all aspects of performance marketing, from campaign ideation to data analysis and optimization. --- ### ❓ Key Questions to Ask During Interview 1. What are the key growth targets and KPIs for the Canadian market that you would be responsible for? 2. Can you tell me more about the existing performance marketing team and how this role would integrate with their work? 3. What are the most significant challenges you foresee in driving growth in the Canadian market, and how would you approach them? 4. How does the company's data analytics team support the performance marketing function, and what tools or platforms do they use? 5. What opportunities do you see for expanding the brand's presence and customer base in Canada through innovative marketing strategies? 6. Can you share examples of successful campaigns or initiatives that you have led in the past that are relevant to this role? **ASSUMPTION:** These questions are designed to help the candidate better understand the specific responsibilities, challenges, and opportunities associated with this role, as well as the company's data-driven approach to marketing. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants If you believe you have the necessary skills and experience to excel in this role, we encourage you to apply. Be sure to tailor your resume and cover letter to highlight your relevant performance marketing expertise, data analysis capabilities, and passion for the pet industry. Additionally, research the company and the Canadian market to demonstrate your understanding of the unique challenges and opportunities. To optimize your application for the applicant tracking system (ATS), be sure to include relevant keywords such as "performance marketing," "paid social," "paid search," "e-commerce," "data analysis," and "campaign optimization." Additionally, structure your resume in a clear, concise manner, emphasizing your measurable achievements and impact. Good luck with your application!