📌 Core Information
🔹 Job Title: Performance Marketer/Paid Ads
🔹 Company: SQLI
🔹 Location: Sint-Martens-Latem, Flanders, Belgium
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Performance Marketer at SQLI, you'll play a crucial role in driving growth for clients through modern digital marketing techniques and web analysis. You'll develop and execute data-driven media strategies, create and optimize campaigns across multiple channels, and work within a vibrant performance team to achieve strong results for various brands.
ASSUMPTION: This is a permanent payroll position (not freelance) based on the listing mentioning "payroll position" in the title, though the exact employment relationship details aren't fully specified in the description.
📋 Key Responsibilities
Strategy Development:
- ✅ Translate client briefs into comprehensive digital marketing strategies
- ✅ Identify audience personas and map customer journeys
- ✅ Define media plans for paid campaigns with appropriate channel selection
- ✅ Establish relevant KPIs based on campaign objectives
Campaign Execution:
- ✅ Create approaches that generate the highest ROAS for e-Commerce clients
- ✅ Implement and coordinate campaigns across paid media, organic, and influencer marketing
- ✅ Apply hands-on optimization to achieve the best ROI for clients
- ✅ Integrate new technologies (big data, marketing automation, chatbots) into media plans
Analysis and Reporting:
- ✅ Analyze campaign performance and optimize algorithms
- ✅ Compare time windows and attribution models to derive actionable insights
- ✅ Monitor ongoing campaigns with a hands-on approach
- ✅ Provide regular reporting to Project Managers
- ✅ Contribute to data-driven processes and organization
- ✅ Provide strategic oversight and redirection when necessary
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 3 years of experience in digital marketing (preferably in a digital agency)
Skills:
- Expert knowledge of digital marketing channels (Google Ads, YouTube, Facebook, Instagram, Twitter, Pinterest, TikTok, email marketing)
- Proficiency with Google Analytics, SEO, and SEA
- Experience optimizing ROAS and e-commerce conversions
- Strategic thinking combined with hands-on implementation capabilities
- Strong teamwork and stakeholder relationship management
- Structured, results-oriented approach with focus on quality, timing, and budget
Language Requirements:
- Native Dutch speaker
- Excellent English skills
- French language skills are a plus
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary based on experience
- Perquisite advantages (not detailed)
- Company car
- Quality working equipment (Apple MacBook Pro)
- Professional development opportunities (trainings, seminars, conferences)
- Office amenities (coffee, fizzy drinks, soup, fresh fruit, snacks)
- Hybrid work arrangement (combination of remote and on-site work)
- Summer BBQs on company roof terrace
ASSUMPTION: The compensation package is likely competitive for the Belgian digital marketing sector for professionals with 3+ years of experience, though exact figures aren't provided. The benefits package appears quite comprehensive for the European market.
📌 Applicant Insights
🔍 Company Context
Industry Position: SQLI is a digital experience company that works with various well-known brands across different sectors.
Company Size: Not specified
Company Stage: Established company with multiple major clients
ASSUMPTION: Based on the client list mentioned (Jules Destrooper, Colruyt, Nestlé, Tissot, AG Insurance, Pierre Fabre), SQLI appears to be a well-established digital agency serving enterprise-level clients. The company likely has a significant market presence in Belgium and potentially across Europe.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Likely reports to a Project Manager or Team Lead
Team Size/Composition: Part of a "vibrant performance team"
Growth Opportunities: Professional development through trainings, seminars, and conferences. Potential for career advancement within an established agency.
ASSUMPTION: The role appears to be mid to senior level based on the requirement for 3+ years of experience and the expectation of both strategic thinking and hands-on implementation. The mention of reporting to Project Managers suggests a matrix or project-based organizational structure typical of digital agencies.
🌍 Location & Work Environment
Office Type: Hybrid (combination of remote and on-site work)
Geographic Context: Sint-Martens-Latem is a municipality located near Ghent in the Flanders region of Belgium. The area is known for its affluent residential neighborhoods and proximity to major Belgian cities.
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: Belgium offers a high quality of life with good work-life balance. The Ghent area is well-connected to other major Belgian cities and provides access to European markets.
ASSUMPTION: The work environment appears to value both collaboration (on-site work) and flexibility (remote options). The listing specifically mentions the office being "close to Ghent," suggesting easy commuting from the city.
💼 Interview & Application Insights
Typical Process: Digital marketing roles typically involve initial screening, technical assessment of marketing knowledge, case studies or campaign analysis, and cultural fit interviews.
Key Assessment Areas: Digital marketing expertise, analytical skills, strategic thinking, hands-on implementation abilities, and Dutch/English language proficiency.
Application Tips:
- Highlight specific campaign results and ROAS achievements
- Demonstrate experience with the mentioned platforms (Google Ads, social media, etc.)
- Showcase both strategic and tactical capabilities
- Emphasize data-driven decision making experience
- Include examples of cross-channel campaign management
ATS Keywords: Performance marketing, ROAS, digital marketing strategy, Google Ads, SEA, social media advertising, e-commerce optimization, analytics, customer journey, media planning, campaign management
ASSUMPTION: These interview insights are based on standard practices for digital marketing roles at established agencies and may vary based on SQLI's specific hiring processes.
🛠️ Tools & Technologies
- Advertising Platforms: Google Ads, YouTube, Facebook, Instagram, Twitter, Pinterest, TikTok
- Analytics: Google Analytics
- SEO & SEA tools
- Email marketing platforms
- Marketing automation tools
- Big data technologies
- Chatbot platforms
- Hardware: Apple MacBook Pro
ASSUMPTION: While specific versions or additional marketing technologies aren't mentioned, proficiency with standard industry tools like Google Tag Manager, Facebook Business Manager, data visualization platforms, and CRM systems would likely be expected for this role.
👔 Cultural Fit Considerations
Company Values: Data-driven approach, flexibility, innovation, quality, and collaboration
Work Style: Dynamic environment that values both teamwork and independent initiative. Emphasis on adapting to fast-changing market conditions.
Self-Assessment Questions:
- Do you thrive in an environment that requires both strategic thinking and hands-on implementation?
- Are you passionate about digital marketing beyond just professional interest?
- Can you balance independent work with effective team collaboration?
- Are you comfortable providing proactive recommendations based on data analysis?
- Do you enjoy working with diverse clients across different industries?
ASSUMPTION: The cultural values are inferred from descriptions of the work environment and team dynamics mentioned in the job posting. The emphasis on passion for digital marketing suggests a workplace that values genuine interest in the field.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously across diverse platforms
- Adapting to "fast-changing online market" conditions
- Balancing strategic planning with hands-on campaign management
- Meeting performance expectations for "highest ROAS" and "best ROI"
- Coordinating different types of campaigns (paid, organic, influencer)
- Adapting communication styles for different stakeholders
ASSUMPTION: These challenges are inferred from the job responsibilities and environment description. The role appears to require versatility and the ability to manage multiple priorities in a fast-paced agency setting.
📈 Similar Roles Comparison
This Performance Marketer role combines elements of several specialized positions:
- vs. Paid Media Specialist: Broader in scope, incorporating strategy development and cross-channel integration rather than focusing solely on paid advertising execution
- vs. Digital Marketing Manager: More hands-on with campaign implementation while still requiring strategic thinking
- vs. Growth Marketer: Similar focus on performance metrics, but with specific emphasis on client campaign management rather than in-house growth
- vs. Marketing Analyst: Requires stronger campaign execution skills beyond just analysis
ASSUMPTION: This comparison is based on standard digital marketing role structures in agency environments. The position appears to be a hybrid role requiring both tactical execution and strategic capabilities.
📝 Sample Projects
- Developing a comprehensive paid media strategy for an e-commerce client to maximize ROAS across multiple platforms
- Creating audience segmentation and customer journey mapping for a retail brand's digital marketing campaigns
- Optimizing underperforming Google Ads campaigns to improve conversion rates
- Setting up cross-channel attribution models to better understand customer acquisition paths
- Integrating chatbot functionality into a client's customer service marketing strategy
- Producing regular performance reports with actionable recommendations for campaign optimization
ASSUMPTION: These projects represent typical work based on the responsibilities outlined in the job description and are illustrative of the type of work a Performance Marketer at SQLI might undertake.
❓ Key Questions to Ask During Interview
- Could you describe the typical client onboarding process and my role in developing the initial marketing strategy?
- How is the performance team structured, and how would my responsibilities intersect with other team members?
- What tools and platforms does SQLI use for campaign management and analytics?
- Could you share an example of a particularly successful client campaign and how it was developed?
- How does SQLI stay ahead of digital marketing trends and support ongoing professional development?
- What KPIs will be used to measure my success in this role during the first 3-6 months?
ASSUMPTION: These questions are designed to help candidates better understand the role and demonstrate their interest and expertise. They may need to be adapted based on the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your CV and portfolio: Highlight relevant digital marketing experience, especially with the mentioned platforms. Include quantifiable results from previous campaigns (ROAS, conversion improvements, etc.).
- Prepare your application: Include keywords from the job description (performance marketing, ROAS, media strategy, digital marketing channels, etc.) to optimize for ATS systems.
- Research SQLI and their clients: Review their website, case studies, and social media to understand their approach and work with mentioned clients (Jules Destrooper, Colruyt, Nestlé, etc.).
- Assess your language skills: Ensure your Dutch and English proficiency meets the requirements. Consider highlighting any French language capabilities as well.
- Prepare for technical questions: Be ready to discuss specific digital marketing strategies, campaign optimization techniques, and analytics approaches.
- Portfolio preparation: Consider preparing anonymous case studies of campaigns you've managed, focusing on strategy, implementation, and results.