📌 Core Information
🔹 Job Title: Performance Marketer/Paid Ads
🔹 Company: SQLI
🔹 Location: Sint-Martens-Latem, Flanders, Belgium
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Performance Marketer/Paid Ads specialist at SQLI, you'll play a vital role in driving growth for clients through modern digital marketing techniques and web analysis. You'll develop smart media strategies, set up campaigns, and optimize for maximum return on investment in a data-driven environment, working alongside SQLI's vibrant performance team to deliver strong results for brands.
ASSUMPTION: The job type is assumed to be Full-time based on the comprehensive benefits package, company car, and the scope of responsibilities. The category is assumed to be Digital Marketing based on the role description and responsibilities.
📋 Key Responsibilities
Digital Marketing & Traffic Strategy:
- ✅ Translate client briefings into comprehensive digital marketing strategies
- ✅ Identify audience personas and map customer journeys
- ✅ Define media plans for paid campaigns across various channels
- ✅ Propose appropriate channels (social media, SEA, etc.) based on campaign objectives
- ✅ Establish relevant KPIs for measuring campaign success
- ✅ Create approaches to generate the highest ROAS for e-Commerce clients
- ✅ Integrate and coordinate multiple campaign types (paid media, organic, influencer marketing)
- ✅ Implement new technologies including marketing automation, big data solutions, and chatbots
Campaign Analysis & Reporting:
- ✅ Analyze campaign performance and optimize algorithms
- ✅ Compare time windows and attribution models to draw meaningful conclusions
- ✅ Monitor and optimize active campaigns with a hands-on approach
- ✅ Provide regular reporting to Project Managers
- ✅ Contribute to making organizational processes more data-driven
- ✅ Provide strategic oversight and make redirection recommendations when necessary
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 3 years of experience in digital marketing (preferably in a digital agency)
Skills:
- Expert knowledge of digital marketing channels (Google Ads, YouTube, Facebook, Instagram, Twitter, Pinterest, TikTok, email marketing)
- Proficiency with Google Analytics, SEO, and SEA
- ROAS optimization and e-commerce conversion expertise
- Strategic thinking combined with hands-on execution abilities
- Strong relationship building with stakeholders
- Ability to work both independently and as part of a team
- Structured, results-oriented approach with focus on quality, timing, and budget
Languages:
- Native Dutch speaker
- Excellent English skills
- French is considered a plus
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary based on experience
- Company car
- Perquisite advantages (not specified in detail)
- Quality working materials (including Apple MacBook Pro)
- Professional development opportunities (trainings, seminars, conferences)
- Hybrid work environment (combination of remote and on-site work)
- Office perks: Coffee, fizzy drinks, soup, fresh fruit, and snacks
- Summer barbecues on the company roof terrace
ASSUMPTION: The competitive compensation package likely aligns with Belgian digital marketing industry standards for a professional with 3+ years of experience. The inclusion of a company car suggests this is a mid-to-senior level position with corresponding compensation.
📌 Applicant Insights
🔍 Company Context
Industry Position: SQLI is a digital experience company that works with notable brands such as Jules Destrooper, Colruyt, Nestlé, Tissot, AG Insurance, and Pierre Fabre.
Company Size: Not specified
Company Stage: Established agency with multiple major clients
ASSUMPTION: Based on the client portfolio mentioned (including multinational brands), SQLI appears to be a well-established digital agency with significant market presence. The company likely has a substantial team given the variety and scale of clients mentioned.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Likely reports to Project Managers based on the reporting requirements mentioned
Team Size/Composition: Part of a "vibrant performance team"
Growth Opportunities: Professional development through trainings, seminars, and conferences; "real career possibilities" mentioned
ASSUMPTION: The position appears to be a mid-to-senior level role based on the required 3+ years of experience and the strategic responsibilities. The reference to reporting to Project Managers suggests a matrix or project-based organizational structure typical in agency environments.
🌍 Location & Work Environment
Office Type: Hybrid (combines remote work with on-site presence)
Geographic Context: Sint-Martens-Latem is located near Ghent in the Flanders region of Belgium, offering a good balance between quality of life and proximity to a major Belgian city
Work Schedule: Not specified, likely standard business hours with flexibility given the hybrid work model
Regional Considerations: Belgium offers strong work-life balance protections, excellent infrastructure, and is centrally located in Europe with easy access to major European cities
ASSUMPTION: The work environment appears to prioritize flexibility while maintaining team cohesion through the hybrid model. The mention of a "congenial working environment close to Ghent" suggests a pleasant office space in a suburban or semi-rural setting near a major urban center.
💼 Interview & Application Insights
Typical Process: For digital marketing roles at agencies like SQLI, the interview process typically includes:
- Initial screening call or interview
- Technical assessment of digital marketing knowledge
- Case study or practical task to demonstrate campaign planning and analysis skills
- Final interview with team leaders or management
Key Assessment Areas:
- Technical proficiency with digital marketing platforms
- Strategic thinking and analytical capabilities
- Results-orientation and performance marketing mindset
- Communication skills (especially important for client-facing roles)
- Language proficiency (Dutch and English)
Application Tips:
- Highlight specific campaign results and ROAS achievements
- Demonstrate experience with the specific platforms mentioned (Google Ads, social media platforms)
- Emphasize data-driven approach and analytical skills
- Showcase experience with major brands, if applicable
ATS Keywords: Performance marketing, ROAS, paid media, Google Ads, Facebook Ads, digital strategy, e-commerce, media planning, campaign optimization, Google Analytics, attribution modeling, SEA, social media advertising, data-driven
ASSUMPTION: These insights are based on industry standards for digital marketing positions at agencies similar to SQLI and may vary based on the company's specific hiring processes.
🛠️ Tools & Technologies
- Ad Platforms: Google Ads, YouTube, Facebook, Instagram, Twitter, Pinterest, TikTok
- Analytics: Google Analytics
- Search Marketing: SEO and SEA tools
- Email Marketing platforms
- Marketing Automation solutions
- Chatbot technologies
- Hardware: Apple MacBook Pro
ASSUMPTION: Based on industry standards, additional tools likely used but not explicitly mentioned could include Meta Ads Manager, Google Tag Manager, Google Data Studio/Looker Studio, bid management platforms, A/B testing tools, and CRM systems.
👔 Cultural Fit Considerations
Company Values: Based on the job description, SQLI appears to value:
- Data-driven approaches to marketing
- Innovation and adoption of new technologies
- Client success and results
- Teamwork and collaboration
- Professional development and growth
- Work-life balance (hybrid work model, social activities)
Work Style: The role requires both independent work and team collaboration, with a hands-on approach to campaign management paired with strategic thinking. The environment appears dynamic and fast-paced, requiring adaptability to "the fast-changing online market."
Self-Assessment Questions:
- Do I thrive in a results-oriented environment where performance metrics matter?
- Am I comfortable balancing strategic thinking with hands-on execution?
- Do I have passion for digital marketing beyond just professional interest?
- Am I adaptable to rapidly changing digital marketing landscapes and technologies?
- Can I work effectively in both independent and collaborative settings?
ASSUMPTION: The company culture inferences are based on elements highlighted in the job description, such as the emphasis on data-driven approaches, team dynamics, and the benefits structure which includes both professional development and social elements.
⚠️ Potential Challenges
- The role demands both strategic thinking and hands-on execution, which can be challenging to balance
- Working with multiple client brands requires effective context-switching and prioritization
- Digital marketing is constantly evolving, requiring ongoing learning and adaptation
- Performance-driven environments can sometimes create pressure to deliver consistent results
- Client-agency relationships require strong stakeholder management skills
- Hybrid work models require self-discipline and effective communication
ASSUMPTION: These potential challenges are based on standard considerations for agency-based digital marketing roles and may vary in intensity depending on the specific team and organizational structure at SQLI.
📈 Similar Roles Comparison
This Performance Marketer/Paid Ads role at SQLI can be compared to:
Paid Media Manager: Similar focus on paid channels, but SQLI's role appears broader with additional strategic elements and possibly some organic channel oversight.
Digital Marketing Strategist: Both involve strategy development, but SQLI's role has a stronger emphasis on paid media and performance metrics.
Growth Marketer: Similar results-orientation, but SQLI's position appears more focused on client work rather than product marketing.
Marketing Analytics Specialist: Both require strong analytical skills, but SQLI's role combines this with campaign execution rather than focusing exclusively on analytics.
ASSUMPTION: This comparison is based on standard industry role definitions and may vary depending on how SQLI specifically structures their team responsibilities.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- E-commerce Conversion Rate Optimization: Analyzing and optimizing the customer journey for an e-commerce client to improve ROAS, including A/B testing of ad creatives, landing pages, and bidding strategies.
- Multi-channel Campaign Launch: Developing and executing a comprehensive digital campaign for a client like Nestlé, integrating paid social, search, and influencer marketing with coordinated messaging and goals.
- Attribution Modeling Analysis: Evaluating different attribution models to provide clients with more accurate insights into which channels and touchpoints are driving conversions.
- Marketing Automation Implementation: Setting up and optimizing automated marketing workflows to nurture leads and improve conversion rates for a B2B client.
- Performance Dashboard Development: Creating comprehensive reporting dashboards that provide clients with real-time insights into campaign performance across channels.
ASSUMPTION: These project examples are illustrative and based on the responsibilities described in the job listing and typical work in a digital agency environment.
❓ Key Questions to Ask During Interview
- Could you describe a recent successful campaign SQLI executed and what made it perform well?
- How does SQLI approach the balance between creative marketing ideas and data-driven decisions?
- What tools and technologies does the team currently use for campaign management and analytics?
- How is success measured both for client campaigns and for performance marketers within the company?
- What does the professional development path look like for someone in this role over the next 2-3 years?
- How does the team typically collaborate across in-office and remote working days?
ASSUMPTION: These questions are suggested based on the role type and agency environment, and may need adaptation based on specific interests or concerns of individual candidates.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize Your Resume: Highlight your experience with the specific platforms mentioned (Google Ads, social media channels) and quantify your achievements in terms of ROAS, conversion improvements, or other KPIs.
- Prepare Your Portfolio: Collect examples of successful campaigns you've managed, focusing on strategic thinking, data analysis, and results.
- Research SQLI's Clients: Familiarize yourself with the brands mentioned (Jules Destrooper, Colruyt, Nestlé, etc.) and their digital marketing approaches.
- Brush Up on Technical Skills: Review the latest features and best practices for the platforms mentioned in the job description.
- Check Your Language Skills: Since the role requires Dutch and English proficiency, ensure you're prepared to demonstrate these skills during the interview process.
- LinkedIn Research: Connect with or research current SQLI employees to understand more about the company culture and work environment.
- ATS Optimization: Ensure your application includes key terms like "performance marketing," "ROAS optimization," "paid media," "Google Ads," and "data-driven marketing" to pass through applicant tracking systems.