🔹 Job Title: Performance Marketer
🔹 Company: SQLI
🔹 Location: Sint-Martens-Latem, Flanders, Belgium
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
As a Performance Marketer at SQLI, you'll play a crucial role in driving growth for clients through modern digital marketing techniques and data-driven analysis. You'll develop media strategies, set up and optimize campaigns across various digital channels, and work closely with a vibrant performance team to maximize return on investment for well-known brands.
ASSUMPTION: Based on the job description mentioning "full-time" work environment with benefits like company car, this appears to be a full-time position. The category is assumed to be Digital Marketing based on the role responsibilities and title.
✅ Translate client briefings into comprehensive digital marketing strategies
✅ Identify audience personas and map customer journeys
✅ Define media plans for paid campaigns across appropriate channels (social media, SEA, etc.)
✅ Set relevant KPIs based on campaign targets
✅ Create approaches to generate the highest ROAS for e-Commerce clients
✅ Combine various campaign types (paid media, organic, influencer marketing) to meet client objectives
✅ Implement new technologies (big data, marketing automation, chatbots) strategically
✅ Analyze campaigns and optimize algorithmic performance
✅ Compare time windows and attribution models to draw meaningful conclusions
✅ Monitor and optimize ongoing campaigns
✅ Provide regular reporting to Project Managers
✅ Support data-driven processes and organizational improvements
✅ Provide strategic oversight and make course corrections when necessary
ASSUMPTION: The job description implies hands-on campaign management alongside strategic work, so I've included both aspects in responsibilities.
Education: Not specified
Experience: Minimum 3 years of experience in digital marketing (preferably in a digital agency)
Skills:
ASSUMPTION: While no specific education requirements are mentioned, the technical nature of the role suggests that a degree or certification in marketing, digital media, or related field would be beneficial, though experience appears to be the primary qualification.
Salary Range: Not specified
Benefits:
Industry Comparison: Competitive for digital marketing professionals in Belgium
ASSUMPTION: While specific salary figures aren't provided, the mention of "competitive salary" with additional benefits like company car and equipment suggests a compensation package that's at or above industry standard for this type of role in Belgium.
Industry Position: SQLI is a digital experience company working with notable brands like Jules Destrooper, Colruyt, Nestlé, Tissot, AG Insurance, and Pierre Fabre
Company Size: Not specified
Company Stage: Established digital agency
ASSUMPTION: Based on the client portfolio mentioned (large international brands), SQLI appears to be an established digital agency with significant market presence. The company size isn't directly mentioned but is likely medium to large given the range of clients and structured team environment described.
Career Level: Mid to Senior level (requiring minimum 3 years of experience)
Reporting Structure: Likely reports to a Project Manager or Team Lead
Team Size/Composition: Part of a performance marketing team
Growth Opportunities: Professional development supported through trainings, seminars, and conferences; career advancement possibilities mentioned
ASSUMPTION: The reporting structure is inferred from the mention of reporting back to Project Managers. The description of a "vibrant performance team" suggests the role is part of a specialized team rather than working in isolation.
Office Type: Hybrid (combination of remote and on-site work)
Geographic Context: Sint-Martens-Latem is located near Ghent in the Flanders region of Belgium, offering a balance of suburban quality of life with proximity to a major city
Work Schedule: Not specified, likely standard business hours
Regional Considerations: Dutch language proficiency required (native level), with French as a plus, reflecting Belgium's multilingual business environment
ASSUMPTION: While specific working hours aren't mentioned, the description of office perks and facilities suggests a traditional office setting with flexible hybrid arrangements. The proximity to Ghent is explicitly mentioned in the listing.
Typical Process: Initial screening, technical assessment of digital marketing knowledge, interview with team members and/or project managers
Key Assessment Areas: Digital marketing channel expertise, analytical capabilities, strategic thinking, hands-on campaign experience, Dutch language proficiency
Application Tips: Highlight specific campaign results and ROAS achievements, demonstrate experience with the mentioned platforms, showcase both strategic planning and tactical execution abilities
ATS Keywords: Performance Marketing, Digital Marketer, ROAS, e-Commerce, AdWords, SEA, SEO, Google Analytics, paid media, social media marketing, media strategy, data-driven
ASSUMPTION: The interview process described is based on standard industry practices for digital marketing roles and the specific skills assessment areas mentioned in the job description.
ASSUMPTION: While specific tool brands beyond the major platforms aren't mentioned, proficiency with standard digital marketing and analytics tools would be expected for this role based on the responsibilities outlined.
Company Values: Data-driven approach, flexibility, innovation, growth-orientation
Work Style: Collaborative team environment, independent execution, results-focused, strategic with hands-on implementation
Self-Assessment:
ASSUMPTION: The company values are inferred from descriptions of the work environment as "dynamic" with a "data-driven approach" and mentions of innovation through new technologies.
The role requires balancing strategic planning with hands-on execution across multiple campaigns and clients, which may involve managing competing priorities. The position calls for expertise across numerous digital platforms and technologies, requiring constant learning and adaptation. Being accountable for campaign performance metrics (ROAS, ROI) places pressure on delivering measurable results.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and channels mentioned in the job description, along with the emphasis on results and optimization.
This Performance Marketer role is broader than specialist positions that focus on single channels (e.g., PPC Specialist, Social Media Manager). It combines strategic planning with hands-on campaign management, distinguishing it from purely strategic roles like Digital Marketing Strategist or purely tactical roles like Campaign Manager. The agency environment means working across multiple clients and industries, unlike in-house roles that focus on a single brand.
ASSUMPTION: This comparison is based on standard industry role definitions and the comprehensive nature of responsibilities described in this particular job posting.
ASSUMPTION: These sample projects are derived from the specific responsibilities mentioned in the job description and represent typical work that would align with the stated requirements.
ASSUMPTION: These questions are suggested based on typical considerations for digital marketing roles and would help candidates evaluate the work environment and expectations.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.