Performance Marketer
Phoenix📌 Core Information
🔹 Job Title: Performance Marketer
🔹 Company: Phoenix
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Phoenix is seeking a data-driven Performance Marketer to develop and execute marketing strategies across paid media channels. This role is pivotal in optimizing customer acquisition funnels, driving revenue growth, and ensuring maximum ROI. You'll work directly with the founders in a collaborative office environment while contributing to improving the Canadian healthcare experience.
ASSUMPTION: The role is classified as Marketing based on the job responsibilities and focus on performance marketing. The job type is assumed to be Full-time based on the comprehensive nature of responsibilities and the mention of working in an office environment.
📋 Key Responsibilities
- ✅ Develop and execute end-to-end performance marketing campaigns across multiple paid media channels (Google Ads, Meta, TikTok, Snapchat, etc.)
- ✅ Optimize customer acquisition funnels to ensure efficiency, scalability, and high-quality traffic
- ✅ Use data-driven insights to segment and target audiences for maximum conversion rates and optimal CAC
- ✅ Conduct ongoing performance analysis using key performance indicators (KPIs)
- ✅ Collaborate with creative teams to produce compelling ad copy, visuals, and landing pages
- ✅ Implement A/B tests, multivariate tests, and other optimization techniques
- ✅ Monitor and manage budget allocation across channels
- ✅ Provide regular reports on campaign performance with actionable insights
- ✅ Stay current on industry trends, emerging channels, and new tools
- ✅ Create and execute retargeting strategies for high-intent traffic conversion
- ✅ Align performance marketing strategies with overall brand objectives and customer lifecycle strategies
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in performance marketing with focus on paid media channels
Skills:
- Proven track record running and optimizing successful performance-driven campaigns
- Expertise with performance marketing tools and platforms (Google Ads, Meta Ads, etc.)
- Strong understanding of digital marketing analytics tools (Google Analytics, Google/Meta Ads)
- Experience managing substantial budgets with focus on cost-effective customer acquisition
- Data analysis and interpretation capabilities
- Excellent communication and leadership skills
- Proven record of growing conversion volume within CAC targets
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Deep understanding of performance marketing at scale
- Passion for improving Canadian healthcare experience
ASSUMPTION: While no specific education requirement is mentioned, the role likely requires at least a bachelor's degree in Marketing, Business, or a related field given the senior nature of the position (5+ years experience required).
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Impact & autonomy working directly with founders
- Opportunity to shape the future at Phoenix
- Collaborative culture in Downtown Toronto office
- Mission-driven work improving Canadian healthcare
Industry Comparison: Not specified
ASSUMPTION: Based on the Toronto market for Performance Marketing roles with 5+ years of experience, the salary range likely falls between CAD $85,000-$120,000 annually, depending on specific experience and performance history. This is an estimate based on industry standards in the Canadian tech and healthcare sectors.
📌 Applicant Insights
🔍 Company Context
Industry Position: Phoenix appears to be in the healthcare technology sector, focused on improving the healthcare experience for Canadians.
Company Size: Small to medium-sized company described as a "small elite team"
Company Stage: Growth stage company with founders still actively involved in operations
ASSUMPTION: Based on the description of a "small elite team" and the direct involvement of founders, Phoenix appears to be a growth-stage healthcare technology company. The focus on "delivering the best healthcare experience to Canadians" suggests they provide healthcare services or technology solutions in the Canadian market.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Likely reports directly to founders or senior marketing leadership
Team Size/Composition: Not specified, but mentions collaboration with product, creative, and marketing teams
Growth Opportunities: Opportunity to shape the future at Phoenix with high autonomy and direct founder interaction
ASSUMPTION: This is a senior-level position based on the required 5+ years of experience, strategic responsibilities, and expected autonomy. The direct interaction with founders suggests a relatively flat organizational structure with potential for significant professional growth and impact.
🌍 Location & Work Environment
Office Type: In-office work in Downtown Toronto
Geographic Context: Downtown Toronto is a major Canadian business hub with a growing healthcare tech sector. The area offers excellent public transportation and a vibrant urban lifestyle.
Work Schedule: Not specified, likely standard business hours
Regional Considerations: Toronto has a high cost of living but offers excellent career opportunities in the tech and healthcare sectors. The company specifically mentions enjoying the "tight feedback loop of working together in the office" and "sharing strongly held opinions of the best lunch spot nearby."
ASSUMPTION: Based on the explicit mentions of "working together in the office" and references to Downtown Toronto, this appears to be an in-person role rather than remote or hybrid. The company seems to value face-to-face collaboration and office culture.
💼 Interview & Application Insights
Typical Process: For performance marketing roles at healthcare tech companies, the interview process typically includes initial screening, technical/case assessment of marketing capabilities, portfolio review, and culture fit interviews.
Key Assessment Areas: Employers typically evaluate data analysis skills, campaign management experience, strategic thinking, ROI-focused mindset, and ability to adapt to changing market conditions.
Application Tips: Highlight specific metrics and results from previous campaigns, demonstrate knowledge of healthcare market if applicable, and showcase experience with the specific platforms mentioned (Google Ads, Meta, TikTok, Snapchat).
ATS Keywords: performance marketing, paid media, CAC, ROI, conversion optimization, Google Ads, Meta Ads, TikTok Ads, customer acquisition, A/B testing, data analytics, campaign management, healthcare marketing
ASSUMPTION: These insights are based on standard industry practices for performance marketing roles and may vary based on Phoenix's specific hiring processes.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- TikTok Ads
- Snapchat Ads
- Google Analytics
- A/B and multivariate testing tools
- Marketing analytics platforms
ASSUMPTION: Additional tools commonly used in performance marketing roles might include Tableau or Power BI for data visualization, marketing automation platforms, customer relationship management (CRM) systems, and attribution modeling tools, though these are not explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Impact-driven, collaborative, mission-focused on improving Canadian healthcare
Work Style: Collaborative, in-office environment with emphasis on cross-functional teamwork and direct founder interaction
Self-Assessment Questions:
- Are you passionate about making an impact in the healthcare sector?
- Do you thrive in a small team environment with direct access to leadership?
- Do you prefer in-office collaboration over remote work?
- Are you comfortable with the autonomy and responsibility of shaping strategy?
ASSUMPTION: The company culture appears to value in-person collaboration, mission-driven work, and autonomy based on explicit statements about enjoying office interaction and improving healthcare. The mention of a "small elite team" suggests a close-knit culture that may require adaptability and comfort with visibility.
⚠️ Potential Challenges
The role requires balancing multiple channels and campaigns simultaneously while maintaining cost efficiency. Performance marketing roles often face pressure to deliver measurable ROI and maintain low customer acquisition costs, which can be demanding. Working in a small team might mean wearing multiple hats and adapting to rapid changes. As a healthcare-focused company, there may be regulatory considerations that affect marketing strategies.
ASSUMPTION: These challenges are inferred from the nature of performance marketing roles and the healthcare technology sector, as well as the company's description as a small team where employees work directly with founders.
📈 Similar Roles Comparison
This Performance Marketer role differs from traditional Digital Marketing Manager positions by its heavy focus on paid media channels and measurable acquisition metrics rather than brand building. Unlike a Marketing Generalist, this role specializes specifically in performance-driven customer acquisition. Compared to a Growth Marketing role, this position appears more focused on paid media optimization rather than broader growth strategies across multiple marketing channels. The healthcare context may also differentiate this role from similar positions in other industries.
ASSUMPTION: This comparison is based on standard industry distinctions between marketing role types.
📝 Sample Projects
- Developing an integrated multi-channel paid media strategy to reduce customer acquisition costs by optimizing audience targeting and ad creative
- Implementing a comprehensive A/B testing framework for landing pages to improve conversion rates across different audience segments
- Creating and executing a retargeting strategy to convert high-intent website visitors into customers
- Analyzing performance data across channels to optimize budget allocation for maximum ROI
- Collaborating with the creative team to develop ad variants targeted at different healthcare consumer segments
ASSUMPTION: These project examples are derived from the responsibilities listed and represent typical work in a performance marketing role, but may not reflect the exact projects at Phoenix.
❓ Key Questions to Ask During Interview
- What are the current CAC targets for different customer segments, and how have these evolved as the company has grown?
- How does Phoenix measure success for its performance marketing campaigns beyond standard acquisition metrics?
- What is the balance between new customer acquisition and retention strategies in Phoenix's marketing approach?
- How does Phoenix's mission to improve Canadian healthcare translate into specific marketing strategies and messaging?
- What are the biggest challenges the marketing team is currently facing in the Canadian healthcare market?
- How does Phoenix approach testing and innovation in its performance marketing efforts?
ASSUMPTION: These questions are suggested based on common considerations for performance marketing roles in healthcare technology and may need adaptation based on specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight specific performance marketing metrics and achievements, particularly focusing on paid media management, CAC improvements, and conversion rate optimization.
- Prepare a portfolio or case studies of your most successful performance marketing campaigns with measurable results.
- Research Phoenix and the Canadian healthcare technology landscape to understand market challenges and opportunities.
- Ensure your LinkedIn profile reflects your experience with the specific platforms mentioned (Google Ads, Meta, TikTok, Snapchat).
- When applying, include key ATS terms like "performance marketing," "paid media optimization," "customer acquisition," and "data-driven marketing" in your application materials.
- Be prepared to discuss specific examples of how you've optimized marketing performance and reduced acquisition costs in previous roles.